Posted by Mike McGuire | Dec 22, 2015 | 0
Determining the viewability of your ads On websites, advertisers have relied upon metrics like click through rates, and number of impressions in order to price their ads. Knowing how many people are likely to click on an ad on a...
Read MorePosted by Dwayne Lafleur | Dec 20, 2015 | 0
AdSense CPM Changes How your revenue from AdSense, Google Ad Exchange and other ad networks and ad exchanges change during the seasons. At Ezoic, we have the luxury of being able to track and view the online advertising market...
Read MorePosted by Grace Beddow | Dec 17, 2015 | 0
What is RPM? RPM stands for rate per mille (mille = 1,000). Confusing, right? Mille is a standard term used in the advertising space to describe 1,0o0 impressions. RPM is a metric used commonly by AdSense and other advertising...
Read MoreTypes of Advertising & Ad Types (… and why you should test them) We are often bombarded with questions from publishers. The most common questions are ‘what is the ‘ideal’ ad setup for my...
Read MoreWhy You Should Build an App of Your Website! The ‘Mobilegeddon’ upgrade in April this year was Google’s acknowledgement of a global shift in user behaviour towards mobile devices [Google Webmaster Blog]. 2014 marked the year in...
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