Start testing ads and find the best combinations
If you’re using an adserver, you have your ‘waterfall’ of passback tags set up and everything is humming along nicely. You’re happy with your ad networks and you are confident that your current set-up is a good one. So why start testing ads — things like ad positions or ad location can’t possibly matter that much, right? Wrong… at least according to data and science. Continue reading “How To Start Testing Ads”
In September 2014, Ezoic became the world’s first and only tech-based Google Adsense Certified Partner. We are proud to be the first US-headquartered company to achieve this certification too! Adsense Certified Partners are approved by Google to help website publishers maximize their site potential and increase Adsense earnings. Most partners focus on increasing ad revenue; Ezoic goes a step further. Continue reading “Why Ezoic is Not Your Ordinary AdSense Partner”
There is lots of useful information in your experiments’ page. Here’s a brief guide to help you find your way around.
The experiments’ page is designed to give you a visual representation of the results of the different layout experiments being tested by ezoic. The results are organized by device (desktop, tablet and mobile) and can be customized to show particular date ranges. Continue reading “Reading the experiments’ page”
We’re excited about it. And you should be too!
Business and Corporate Sites
Ezoic’s optimization technology is now available for business and corporate sites who are looking to improve their website’s usability. Get access to touch-and-swipe enabled mobile and tablet versions of your site along with modern, user-friendly desktop versions.
Google has reported that upwards of 70% of people are more likely to use a service or buy a product if the company has a mobile-friendly site. Don’t lose out on those potential customers! Continue reading “New Features June/July 2014”
Testing – Not just for ecommerce websites
Ecommerce sites are pros at testing their website’s layout. Take Amazon, for example. Their site looks different than it did a couple of years ago, especially on mobile and tablet. Does it look better now? That’s a personal question. Does it perform better? You can bet your last dollar it does. Continue reading “Website Testing: Not just for Ecommerce sites”
When we first began offering Ezoic as a service to website owners, we had full control over the experiments. When a site signed up, we would automatically build 100+ different layouts and test them all. I’ll admit, some were prettier than others 🙂 Continue reading “The Switch”
For those publishers who have been publishing content for more than a few years, there is an assumption that every few years you’ll need to do a ‘site refresh’ to update the look of the site and ‘keep it current’. You might even think about getting a mobile site made… The assumption is that once this is all done, you can get back to creating content until the next refresh in a few years time. Continue reading “The ‘site refresh’ vs Continuous Testing”
One of the challenges of doing something new is the need to educate prospective partners/customers. Let’s be honest – anyone who blazes a trail has their work cut out. We have conversations with site owners about what we do, and as the idea of ‘content layout optimization’ is fairly new to them, we are starting from scratch in many cases. Not just ‘who is Ezoic and what do we do’, but the whole concept of ‘content layout optimization’ has to be tackled as well. Continue reading “Testing shows how much you love your users”