Active View

Determining the viewability of your ads

On websites, advertisers have relied upon metrics like click through rates, and number of impressions in order to price their ads. Knowing how many people are likely to click on an ad on a specific website page, or how many people view a page helps assign value to ad locations.

camoleon  owl

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5 Practical things you can do to improve your site

  1. Write great content – update regularly

Content is King – a bit of a cliché maybe, but it is still absolutely true.  Your content is the reason people come to your site and quality/quantity of content is also among the main factors in search engine ranking. Visitors don’t come because they like the look of the site, or because you have some fancy transitions for images etc.  It’s all about the content.  Continue reading “5 Practical things you can do to improve your site”

Advertising is not a dirty word: why advertisements are good for your site.

Free information on tap

We are truly lucky to live the digital age, where access to information on just about any subject imaginable is available at the click of a mouse, jab of a finger, or wave of a hand! And this information is – for the most part -free. Whether you’re looking for information about brain chemistry, gardening advice or to find that single elusive ‘fact’, you’ll most likely use Google or another major search engine and get an answer almost instantaneously. Continue reading “Advertising is not a dirty word: why advertisements are good for your site.”

The Switch

When we first began offering Ezoic as a service to website owners, we had full control over the experiments. When a site signed up, we would automatically build 100+ different layouts and test them all. I’ll admit, some were prettier than others 🙂 Continue reading “The Switch”

The ‘site refresh’ vs Continuous Testing

For those publishers who have been publishing content for more than a few years, there is an assumption that every few years you’ll need to do a ‘site refresh’ to update the look of the site and ‘keep it current’. You might even think about getting a mobile site made… The assumption is that once this is all done, you can get back to creating content until the next refresh in a few years time. Continue reading “The ‘site refresh’ vs Continuous Testing”

The Science of Constant And Neverending Improvement (CANI or Kaizen カイゼン)

As someone who’s been around in business for a while now, I’ve understood it to be true (almost by osmosis) that the principle of Kaizen was instrumental in helping the Japanese industrial economy recover and succeed after the end of World War Two.  As most of us know, Kaizen is the philosophy and science of constant and never ending improvement (CANI), or betterment or refinement.  It’s the idea that nothing is ever finished, or declared perfect; there is always room for improvement.   Continue reading “The Science of Constant And Neverending Improvement (CANI or Kaizen カイゼン)”

Empirical Design. Can a computer really design a better site than you?

 

When iOS7 came out a few days ago, I was struck by how evolutionary design improvement has become. I’ve already forgotten what iOS6 was like. In my mind it’s now a relic, useful at the time, but now surpassed and bettered. All those subtle changes Apple engineers and designers made to improve how I use my phone. And as a user, I don’t notice all of them consciously. I just know that I like it better this way. Continue reading “Empirical Design. Can a computer really design a better site than you?”