What Traffic Produces The Most Value Per Visitor?
Both newbies and veterans of the blogging and online world have a simple measure of site success that they start with, web traffic. Generally, the more traffic you have, the more successful your site will be. Easy enough, and heck, you can even use one of those retro counters to show people that they’re visitor XXX to your site. But, as your site matures — and you start earning some serious ad revenue — you may find yourself wondering, what kind of web traffic is actually delivering me the most per visitor?
Now to be fair, this isn’t limited to people new to the web, this same love of raw numbers pervades the entire marketing world too, where influencer marketing companies pay more if you have more Twitter followers, more friends on Instagram, more fans on Facebook and, of course, lots of raw traffic to your website. Even knowing that you can buy fans, friends and followers!
To learn about how to identify your highest earning ad clickers and attract more of them, check out this article instead…
Let’s set the record straight: website traffic is all about quality, not quantity. So, how do you identify quality — and just how relative is that term, anyway?
Continue reading “The Web Traffic That Produces The Most Value Per Visitor”
Improve Search Ranking For Old Content
One of the highest impact forms of traffic for an online publisher is organic traffic. As new content is created, it is often viewed by many publishers as a set piece that they push off into cyberspace hoping that their social media and regular viewers will engage in the piece positively enough for it rank well in search engines the world over (mainly, Google). Unfortunately, this strategy in of itself excludes one of the most impactful methods for improving overall organic traffic; which is old content that already ranks… just not as well as you would like. So, how do you improve search ranking for old content?
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What happened to my ad earnings?
If you’re reading this there is a good chance you’re in the first stage of trying to figure out why your ad earnings from Adsense — or any number of different ad networks — have dropped. You’re not the first person to experience this issue, and as you’re probably aware, there are a lot of things to consider when answering the question. Below, we will share with you the most common — and therefore mostly likely — reasons why ad earnings dropping could be occurring on your site.
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The Benefits of Testing Ad Location
1. BETTER AD COMBINATIONS ON ALL PAGES = More Money
This is probably the one everyone is most interested in, right? Showing ads in the right place, at the right time, can double your monthly ad income. But why is this?
Testing ad locations or – putting it more correctly – ad combinations (which combination of ads to show a user in certain scenarios- which could be different on each page of a site) is fundamental in determining a site’s ability to generate strong ad earnings.
Everyone knows that it is important to show ads that are prominent enough to make maximum ad revenue but many don’t understand how important it is to avoid spamming away users. Additionally, it is very important to understand how users actually use your site and interact with the ads available.
Every user on a site interacts with it differently and different locations may influence each user in a different way. When you start to think of it this way, testing ad location becomes kind of intimidating. How is it possible to truly optimize in light of all these factors?
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The Best Traffic Source for Ad Revenue
In 2015, there were 3.17 billion internet users, that’s just under half of the entire world’s population. Year after year, people are continuing to plug in, and make the online world part of their everyday lives. According to the 2015 Strategy Analytics advertising forecast, 28% of the 187 billion dollars spent on advertising in the US was digital. And, Publishers want to know what piece of that pie is most valuable. So what is the best traffic source for ad revenue?
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Determining the viewability of your ads
On websites, advertisers have relied upon metrics like click through rates, and number of impressions in order to price their ads. Knowing how many people are likely to click on an ad on a specific website page, or how many people view a page helps assign value to ad locations.
Continue reading “Active View”
Internet browsing is going mobile – make sure you’re ready!
It goes without saying that a modern mobile site should be written in responsive design so that the content re-sizes to fit the screen size available. However, often scaling down a desktop site to fit the screen results in unreadable text and images lose much of their impact. Continue reading “Mobile Menus and Fonts – 5 Tips to a Better Mobile Site”
Free information on tap
We are truly lucky to live the digital age, where access to information on just about any subject imaginable is available at the click of a mouse, jab of a finger, or wave of a hand! And this information is – for the most part -free. Whether you’re looking for information about brain chemistry, gardening advice or to find that single elusive ‘fact’, you’ll most likely use Google or another major search engine and get an answer almost instantaneously. Continue reading “Advertising is not a dirty word: why advertisements are good for your site.”
When we first began offering Ezoic as a service to website owners, we had full control over the experiments. When a site signed up, we would automatically build 100+ different layouts and test them all. I’ll admit, some were prettier than others 🙂 Continue reading “The Switch”