Measure Online Ad Rates vs. Your Site
One of the hardest secrets to uncover if you’re a publisher or site owner is what other sites are actually earning from their display or programmatic ads. This is a closely guarded black box; with many ad partners forbidding outward data-sharing. This means a lot of publishers are left guessing on what current ad rates are. This can be dangerous and frustrating.
It’s one of the most common questions across ad ops and site owner forums across the web, “are ad rates down for everyone, or just me”? That question usually meets a stalemate because there are so many factors involved and no publisher is outwardly sharing all of their ad revenue data (yikes, why would they).
That’s why the new Ad Revenue Index — that finally sheds some light on all of this — is so great for site owners and publishers. No longer do we have to guess about ad rates. We can finally see if changes on our sites are in concordance with marketplace trends or more specific to our individual sites. It’s publically available and you can view it by clicking the link above.
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Improve Search Ranking For Old Content
One of the highest impact forms of traffic for an online publisher is organic traffic. As new content is created, it is often viewed by many publishers as a set piece that they push off into cyberspace hoping that their social media and regular viewers will engage in the piece positively enough for it rank well in search engines the world over (mainly, Google).
Unfortunately, this strategy in of itself excludes one of the most impactful methods for improving overall organic traffic; which is old content that already ranks… just not as well as you would like. So, how do you improve search ranking for old content?
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Apply To Get A Google Ad Exchange Account
Before diving into exactly how to get a Google Ad Exchange (AdX) account, let’s get into the most common reasons why you many want one in the first place.
One major reason is that there are lots of ad networks that compete against each other for a publisher’s ad inventory. That means that there is increased competition, which in turns means getting a better price for each ad. Sounds great, right? Ad mediation is a good thing for publishers.
There’s only one issue — Google doesn’t approve just anyone to join the Google Ad Exchange. In fact, they are pretty selective! So, what can you do to get into the Google AdX? Continue reading “Apply To Get Into Google Ad Exchange”
Popular SEO Tools
In a recent episode of our podcast, The Publisher Lab (shameless plug), we discussed SEO at length. We dove deep into the subject of Googles changing algorithm (and how to mitigate associated risks), how to increase page speed, and how to use popular SEO tools to attack low hanging fruit on your site. Below you will find a complimentary guide to all the tools we discussed and a little info about how you can use them.
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What happened to my ad earnings?
If you’re reading this there is a good chance you’re in the first stage of trying to figure out why your ad earnings from Adsense — or any number of different ad networks — have dropped. You’re not the first person to experience this issue, and as you’re probably aware, there are a lot of things to consider when answering the question. Below, we will share with you the most common — and therefore mostly likely — reasons why ad earnings dropping could be occurring on your site.
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Changes In Mobile Ads Are Impacting Digital Publishers
In KPCB’s 2015 Internet Trends Report, Mary Meeker noted that the amount of advertising budgets allocated to mobile was poised for growth. The figures available at that time were from 2014 and indicated that although 24% of total media consumption time was spent on mobile devices, only 8% of advertising spending was spent on mobile ads. So, how are changing mobile ads impacting digital publishers?
Note that these percentages are based on all forms of media advertising, including print, radio, television, internet and mobile. When you restrict the same data to just looking at Internet advertising, mobile accounted for approximately 25% of all Internet ad revenue or $12.5 billion of a total $49.5 billion. That’s still quite a disparity when you consider that almost half of an average adult’s daily Internet usage time was spent on mobile devices in 2014.
Since that time, we have seen the gap between mobile media usage and ad spending starting to narrow. In 2015, mobile devices accounted for slightly more than 50% of average daily usage time, while data from the first half of the year shows mobile being responsible for about 30% of total Internet ad revenue.
There’s still quite a bit of room to grow, but if trends continue in the direction they’re currently going, we could see mobile ads taking over the top slot within a couple of years. In fact, PwC forecasts that mobile advertising will exceed display advertising in 2018 and account for almost $56 billion in ad revenue. Continue reading “How Changes In Mobile Ads Are Impacting Digital Publishers”
Limit Ad Blocking Software On Your Site
Ad blocking software has been around for a long time, but up until a couple of years ago, its usage was limited to a small percentage of the Internet population. That percentage started to climb rapidly in 2013. In fact, according to a study from Adobe and PageFair, the use of ad blockers in the United States grew 48% from Q2 2014 to Q2 2015, increasing to 45 million monthly active users.
The study also found that the global use of ad blockers grew by 41% over that same period of time to include 198 million monthly active users. This equates to an estimated loss of $21.8 billion in global ad revenue for 2015. However, the reasons for this behavior is easy to understand and can be stopped by savvy publishers. Below you’ll find a few approaches and some general rules for stopping ad blockers on your site.
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Native Ad Examples That Work
Think your display ads aren’t performing well? You’re not alone. According to data from DoubleClick, the overall U.S. click-through rate (CTR) for February 2016 was 0.09%. Although this percentage does vary among industries and fluctuate a bit from month to month, display ad CTRs for most verticals are on a downward trend. That’s why many publishers are working native advertising into their monetization strategy. Here we’ll show you some native ad examples that work.
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Ad Optimization Tools for Publishers
According to Internet Live Stats, there are currently over one billion websites on the Internet. One billion. Sure, a lot of these sites may be parked domains and family blogs, but the number of publishers is growing every day. However, even with all the competition, there are still strategies you can use to find great ad opportunities for your site. This means taking the time to conduct ad optimization on your site.
Below, we’ll highlight a handful of ad optimization tools you can use to find more ad opportunities on your site, improve ad optimization strategies, and share some details on ad revenue optimization that you may not know yet. (if you’re looking for tools to generate web traffic, you can find those here) Continue reading “The Top Ad Optimization Tools for Publishers”
Largest Ad Networks & Other Ad Solutions
When it comes to monetizing your website, have you been putting all your eggs in the Google AdSense basket? If so, it may be time to start checking out other ad networks and advertising platforms in order to maximize your revenue potential. With a little experimentation, you may be able to increase your monthly earnings by a significant amount.
To help you decide which ones to investigate further, we’ve put together a list that gives a little more information about each network or platform, including minimum requirements (if any), restrictions and basic features. Continue reading “Top Ad Networks & Other Ad Solutions for Content Publishers”