The Switch

When we first began offering Ezoic as a service to website owners, we had full control over the experiments. When a site signed up, we would automatically build 100+ different layouts and test them all. I’ll admit, some were prettier than others 🙂 Continue reading “The Switch”

The ‘site refresh’ vs Continuous Testing

For those publishers who have been publishing content for more than a few years, there is an assumption that every few years you’ll need to do a ‘site refresh’ to update the look of the site and ‘keep it current’. You might even think about getting a mobile site made… The assumption is that once this is all done, you can get back to creating content until the next refresh in a few years time. Continue reading “The ‘site refresh’ vs Continuous Testing”

Empirical Design. Can a computer really design a better site than you?

 

When iOS7 came out a few days ago, I was struck by how evolutionary design improvement has become. I’ve already forgotten what iOS6 was like. In my mind it’s now a relic, useful at the time, but now surpassed and bettered. All those subtle changes Apple engineers and designers made to improve how I use my phone. And as a user, I don’t notice all of them consciously. I just know that I like it better this way. Continue reading “Empirical Design. Can a computer really design a better site than you?”