Measure Online Ad Rates vs Your Site Revenue

Measure Online Ad Rates vs. Your Site

One of the hardest secrets to uncover  if you’re a publisher or site owner is what other sites are actually earning from their display or programmatic ads. This is a closely guarded black box; with many ad partners forbidding outward data-sharing. This means a lot of publishers are left guessing on what current ad rates are. This can be dangerous and frustrating.

It’s one of the most common questions across ad ops and site owner forums across the web, “are ad rates down for everyone, or just me”? That question usually meets a stalemate because there are so many factors involved and no publisher is outwardly sharing all of their ad revenue data (yikes, why would they).

online ad rates

That’s why the new Ad Revenue Index — that finally sheds some light on all of this — is so great for site owners and publishers. No longer do we have to guess about ad rates. We can finally see if changes on our sites are in concordance with marketplace trends or more specific to our individual sites. It’s publically available and you can view it by clicking the link above.

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Seasonal Advertising Trends That Affect Site Earnings

Seasonal Advertising Trends

Most people reading this article are probably trying to figure out if fluctuations in their site’s ad earnings are the results of normal seasonal advertising trends — or something more sinister occurring on their own site. Luckily, there’s been enough data accumulating for years to directly determine what seasonal trends look like. Below are resources to visualize and evaluate seasonal advertising trends. They will help you discern whether or not your site is being affected by these global changes.

seasonal ads index

I will also post several key things that you can do on your site to minimize risks associated with seasonality drops in your site’s earnings. These tips are commonly overlooked by sites and can mitigate seasonality lulls and help contribute to greater overall earnings in the long term as well.

If you’re trying to troubleshoot what you think might be a non-seasonal drop in ad earnings, you should read this comprehensive guide that outlines a way of truly determining the cause.

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The Web Traffic That Produces The Most Value Per Visitor

What Traffic Produces The Most Value Per Visitor?

Both newbies and veterans of the blogging and online world have a simple measure of site success that they start with, web traffic. Generally, the more traffic you have, the more successful your site will be. Easy enough, and heck, you can even use one of those retro counters to show people that they’re visitor XXX to your site. But, as your site matures — and you start earning some serious ad revenue — you may find yourself wondering, what kind of web traffic is actually delivering me the most per visitor?

web traffic that delivers the most value per visitor

Now to be fair, this isn’t limited to people new to the web, this same love of raw numbers pervades the entire marketing world too, where influencer marketing companies pay more if you have more Twitter followers, more friends on Instagram, more fans on Facebook and, of course, lots of raw traffic to your website. Even knowing that you can buy fans, friends and followers!

To learn about how to identify your highest earning ad clickers and attract more of them, check out this article instead…

Let’s set the record straight: website traffic is all about quality, not quantity. So, how do you identify quality — and just how relative is that term, anyway?

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How UX Massively Influences Website Revenue

How UX Truly Impacts Website Revenue

Imagine you go to a website and you find it difficult to locate what you’re looking for. The world of cyberspace is big and easy to navigate quickly. You — like all other users — will leave the difficult site and go off in search of the information you seek elsewhere. This is why user experience (UX) is so important, and it’s no wonder, that we’ve found that UX has an absolutely staggering impact website revenue.

UX and website revenue

Let me explain. UX is not the design of your site — this is a misconception we will touch on later — it’s the ease at which your users can access and engage with elements of your site. The better the experience, the more revenue the site earns; however, these two things are often thought of as separate.

In the information below, I will reveal some of the most critical UX elements that our research has shown to have the big impacts on website revenue. We’ll show you what changes you can make to increase your site earnings both short and long-term. Continue reading “How UX Massively Influences Website Revenue”

Why Are Ad Earnings Dropping?

What happened to my ad earnings?

If you’re reading this there is a good chance you’re in the first stage of trying to figure out why your ad earnings from Adsense — or any number of different ad networks — have dropped. You’re not the first person to experience this issue, and as you’re probably aware, there are a lot of things to consider when answering the question. Below, we will share with you the most common — and therefore mostly likely — reasons why ad earnings dropping could be occurring on your site.

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Using Google Analytics to Improve AdSense Revenue


Google Analytics and AdSense
Google Analytics is a great tool to monitor your site’s user behavior- here are some tips on how to use Analytics data to increase your AdSense earnings! We’ve divided it into different sections which you can find in your Analytics reports:

 Overview

AdSense performance is directly related to your Google Analytics data. A great place to start exploring is your Audience Overview- this lists your overall metrics like bounce rate, pages per session and average session duration.AdSense Analytics Overview

Your first port of call is to monitor these trends over time, and make note of when any changes are made to your site. A decrease in bounce rate / increase in pages per session or session duration will have a great effect on income.

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Header Bidding: Yield Management vs. Ad Latency

What is Header Bidding?

Header bidding – also known as pre-bidding, yield should i do header bidding
management and tagless integration – which is a bit of a misnomer as tags are required! – is an automatic way of offering your site’s inventory to several ad exchanges simultaneously. The idea is to bump up the ad yield by allowing multiple ad providers to compete for the same inventory at the same time. This increases competition and pushes up prices paid for the ad space. It allows a publisher to accept a bid from an ad exchange that beats any directly sold impression.

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How Top Publishers Increase AdSense Earnings

increase adsense earnings

Avoid Mistakes To Increase AdSense Earnings

All site owners want to know what top publishers are doing to increase AdSense earnings. However, its often all the things that they avoid that allows them to extract more from their AdSense account than others. Here’s our list of top trouble spots that the top webmasters we work with consistently avoid.

In fact, you may be surprised to learn just how impactful some of these things are. We’ve learned over time that understanding what you should avoid with your AdSense account is actually the roadmap for deciphering exactly what you should be doing to increase AdSense earnings.

Top publishers the world over are often doing the exact same things to optimize their site, but many others with similar sites (and traffic), are missing out on major AdSense earnings that the top publishers are seeing on a monthly basis. Here’s our list of top trouble spots that the best webmasters we work with consistently avoid.

increase adsense earnings using these techniques

1) They avoid bad ad sizes

It’s really important that you follow the AdSense rules on ad sizes and device types. If you aren’t sure what is allowed, check out this chart. Make sure that every ad which you create is allowed under AdSense policy! It’s also worth noting that sometimes an ad size can be allowed by AdSense, but not appropriate in the location you have placed it.

To give an example, it’s fine to show a 320 x 250 Medium Rectangle on Mobile. But, top publishers think carefully about putting it at the top of the page — will the combination of this ad and your header / title push content below the fold?

Ad placements and sizes play a huge role in ad earnings. The best publishers know how dramatic this is and they know how to find the right ones that maximize AdSense ad earnings. We wrote more about ad sizes optimization here.

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Will Google AMP & Facebook Instant Articles Affect Your Publishing Strategy?

Facebook Instant Article viewed on smartphoneLast month, a couple of big pieces of news caused quite a stir in the world of mobile publishing. First, Facebook announced that it will be opening up its Instant Articles program to all publishers on April 12th of this year. A week later, Google rolled out a change that made AMP (Accelerated Mobile Pages) webpages more visible in mobile search results.

Both Facebook and Google have stated that the main motivation for developing these publishing formats is to help overcome the problem of slow page load times on mobile devices. But some publishers are concerned about the limits these formats may place on the layout of their pages and how their ad revenues will be affected.

We’ll discuss these concerns a bit more in a moment, but first let’s take a look at some of the basic features of these two formats. Continue reading “Will Google AMP & Facebook Instant Articles Affect Your Publishing Strategy?”

How Ad Viewability Works

AdSense allows you to track the ad viewability of impressions served on your site. Why is it important to monitor Active View- and is it the whole story?

It’s increasingly important to not only know how many impressions are served on your site, but also how many of those are actually seen by your users.  This has been heralded by Google for some time- with a metric known as Active View. Advertisers buying impressions in the Google Display Network can now pay by bidding on the number of  impressions based on whether they have been viewed by a user (vCPM) rather than simply requested or clicked on. Google is ‘working to incorporate’ this metric across their suite of products so it’s a good idea to get in early and start tracking your ad viewability now. [1]

ad viewability
According to Think With Google, only 43.9% of all impressions served are viewable!

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