Why Ad Earnings Are Lower In January For Most Publishers
For digital publishers, it’s common to see seasonal ad earnings declining after the turn of the calendar year. Seasonality plays a critical role in both website traffic and website revenue. Digital publishers are most grossly affected by these lower ad earnings in January than in any other month.
The reason for this is two-fold. First, traffic for many sites is lower during this time of year due to a number of factors that affect typical website browsing behavior (people are away from work, out of school, traveling, etc.). Second, ad rates are at an all-time low; as advertisers typically spend the largest portion of their budget in Q4 during the holiday shopping season, and let their budgets dwindle to start the new fiscal year; creating less open auction competition and lower overall ad rates for publishers.
Below are resources to evaluate your seasonal advertising trends, info on why ad earnings are lower in January, and some insights into when you can expect them to go back up on your website. This info will help you discern whether or not your site is being affected more than other sites and recovering from the year-end drop better or worse than other publishers.
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4 Digital Publishing Strategies That Our Top Publishers Used in 2017
One of the most requested topics I get from our regular readers is to share more information regarding what we have learned from the thousands of publishers we work with. While digital publishing strategies vary from site to site, there are a couple of trends we can draw a circle around that worked particularly well in 2017.
I’ll keep some of this information fairly general; while still providing material that is both helpful and actionable. The main reason for this is that all websites are so different that one of the primary things we’ve learned over time is that what works for one website does not mean it will work for another — even if they are similar.
…However, below are some digital publishing strategies that some of our fastest growing and most financially successful publishers leveraged this year to continue their success.
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3 Website Redesign Tips That Will Triumph In 2018
As someone who has been building, managing, and growing websites for more than a decade, there are few things that scare me more than a website redesign. Nothing has the ability to cause more headaches and ruin more hard work than unnecessarily messing up a healthy web property.
Yet… the web was built on content creators and media publishers changing and improving the way they deliver content to readers. This is the reason why we read content off of phones now instead of newspapers. So, what website redesign tips can we use to mitigate an all-out disaster?
Below, I’ll share a few hacks, tips, and strategies that will work really well heading into 2018. We’ll look at some of what the latest data is telling us about visitor behavior and how we can use that information to make our web properties better places to browse.
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Google Search Hack For Increasing Organic CTR & Total Keyword Traffic
What if I told you that more people were using Google search than ever before. Now, what if I told you that searchers are also clicking on less organic results than ever before. It almost doesn’t seem possible, right? Yet, both of these statements are true. Google search is experiencing an all-time low in organic CTR (click through rate); meaning that searchers are less likely to click on organic query results than ever before.
But why? Well, Google has introduced a lot of recent changes to their SERP (search engine results page). This has led to a reduction in the number of clicks available to organic results. Things like Knowledge Graph, the news carousel, images, shopping, and improved AdWords features have taken a real bite out of organic CTR for most high-volume keywords.
While this information might be scary to some publishers, understanding this data can actually open the door for some pretty exciting new opportunities to acquire Google search traffic. Below, I’ll highlight an expert-level hack for increasing organic CTR and increasing the amount of traffic you bring to your website for all of your underperforming keywords.
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