GDPR Compliance Instructions For Digital Publishers
GDPR has been a bit a whirlwind. The European regulatory initiative to provide internet users with greater control over their privacy has left publishers scrambling for answers at the last minute to comply with the new laws — in effect on the 25th of May, 2018.
Let’s be honest, GDPR is a bit of a mess. It’s unnecessarily complicated and disruptive to just about any business or entity with a website. That being said, it’s in your best interest to comply with these laws ASAP or you could face a pretty stiff penalty.
Below, I’ll outline some basic steps, information, and free tools any publisher can use to help with GDPR compliance.
I suppose I probably need a disclaimer here before moving forward:
This post does not constitute legal advice and does not establish an attorney-client relationship. Every industry is different, and every company, website, and legal entity has different data collection requirements under GDPR regulations.
SEO and revenue are often the lifeblood for web publishers and content creators. The one thing that has a dramatic effect on both of these variables is how site visitors interact with a website and it’s content.
It’s common for publishers to get so focused on improving organic traffic, or increasing website revenue, that they lose sight of how the site visitor is impacted by changes that are made to influence these important variables.
Below, I’ll show 4 different ways that site visitors are impacting both organic traffic and website revenue through their behavior.
Savvy publishers and website owners can use this information to improve these behaviors on their sites and then optimize all these variables together.
The issue that most content creators and digital publishers face with affecting website engagement is their ability to measure and understand what variables are most dramatically affecting a visitor’s behavior on their site.
Below, I’ll give examples of some data that anyone can get from their website and how to analyze it to make meaningful changes that will improve objective website engagement metrics (like engaged time on site).
Improve Search Relevance of Content For Google Core Update
Google has recently announced several updates to their core algorithm. Google has said that they do this several times a year and that these updates primarily focus on “search relevance”. So how do publishers ensure that they aren’t bitten by Google’s core algorithm updates and how do they improve their content’s search relevance?
Above, you can watch a recent web event I recorded outlining an exact strategy that publishers can use to improve search relevance for keywords that are low-hanging fruit.
This means improving content that is currently not ranking high enough to produce lots of organic traffic… but could be.