Doing An FTC Disclosure On Your Website
Ever gotten something for free in return for writing about it? Maybe a company you work with doesn’t charge you because you help spread the good word about them in social media? Heck, do you ever get paid to write about, video or share your thoughts and impressions of products or services from companies? These things may need FTC disclosure, but don’t worry, that may be a good thing for your site.
In all those cases you are required by law to disclose your relationship with the firm. In the United States, it’s the Federal Trade Commission that enforces these consumer protection measures, but most every country around the world has a similar requirement. Without it, you can only imagine the fake testimonials, bogus reviews, and laudatory write-ups companies could obtain with even the smallest investment.
In the text below, I’ll show you how to do FTC disclosures on your site (legally and ethically) and show you how to do this so that it adds value to your site. Ultimately, this can be a good thing and I’ll show you why. Continue reading “How To Do An FTC Disclosure On Your Website”
Mobile Search Optimization In 2017
Ah, the good old days of computing, when everyone had a big box under their desk and you knew that their screen would be 800×600 or, if they were really on the cutting edge, your website visitor would have a higher resolution XVGA screen at 1024 x 768. Now, we’re talking about mobile search optimization for literally thousands of devices.
Even back in the early days, web publishers faced the challenge of dealing with a diverse user technology base, but we just didn’t realize it at the time. VGA vx XVGA vs UXGA forced page designers to make some tough choices about layout and browbeat a generation of online advertisers into specific ad banner and ad medallion sizes. Now, mobile search optimization has taken that complexity to a whole other level.
Continue reading “Preparing For Mobile Search Optimization In 2017”
Google Certified Publishing Partner Spotlight: Ezoic Case Study
Google’s Certified Publishing Partner, Ezoic , makes it easy for publishers to auto-optimize websites using A.I.
One of the top things on a site owner or publishers mind is how they can further optimize their site. Optimization can often take on a broad meaning; however, it is generally best defined by the goals that each site has for itself. Ezoic is a Google Certified Publishing Partner that has helped publishers grow revenue with solutions like DoubleClick for Publishers and AdSense using optimized layouts and multivariate ad testing.
Ezoic was recently spotlighted on the Inside AdSense blog for our success in helping publishers automatically optimize their sites to earn greater revenue and provide better user experiences.
Ezoic platform users are able to successfully decrease bounce rate, increase time on site, and improve ad earnings by leveraging multivariate testing and machine learning on their site; according to the recent Ezoic study. These are generally some of the metrics most publishers are seeking to enhance through optimization. There is no cost to get started and Ezoic offers a free solution that most publishers choose to take advantage of for the long term.
Being a Google Certified Partner, Ezoic’s platform even makes it easier for publishers to apply to the Google Ad Exchange and access other functions that are not normally available to every publisher. Continue reading “Google Certified Publishing Partner Spotlight: Ezoic Case Study”
Rejoice, ad limits per page removed!
Google has announced a powerful shift in their policy regarding ad limits per page for AdSense users. Google has removed the policy of limiting AdSense ads to three ads per page and added new criteria to reframe how publishers should approach AdSense ads on each page. The new criteria for navigating ad placements can be found in a section of the updated Google AdSense policy dubbed, Valuable Inventory.
Continue reading “AdSense Removes Ad Limits Per Page, Adds Valuable Inventory”
Looking for new content ideas for your editorial calendar or recommendations for items to share on social media?
There are several online tools that make it easy to find the latest trending topics as well as the most popular content being published in each of these subject areas. Some of them are completely free, and many others have free limited versions available.
Here are a few that you may want to check out. Continue reading “10 Tools for Finding Trending Topics and Popular Content”
Will summer seasonality affect your ad revenue?
We typically think of summer as the best time of year. The long, warm days are perfect for spending time outdoors with our friends and family. But what does that mean for ad revenue? With the average user spending less time in front of their computer there is less incentive for advertisers to spend big bucks on ad campaigns. So, as a publisher, summer might bring on a bit more panic than pleasure. Continue reading “Hold On Tight, Here Comes Summer”
Even though most publishers have added tracking code from Google Analytics to their sites, many are only using it to track top-level information, such as overall pageviews and sitewide bounce rate.
In practice, Google Analytics can be used to do so much more. We’ve put together a few examples here to show how you can use the tool to get more information about your site’s visitors and how your site compares to others in your industry. Continue reading “Using Google Analytics to Better Understand Your Traffic”
A lot of people associate content curation with social media, news jacking or other methods used to get short-term traffic boosts. While all these things are types of curation, there are also additional ways you can curate content that will provide lasting benefits to your website and help you reach your long-term traffic goals.
There are still a few publishers and content marketers who are a little leery of content curation because they feel it is inferior in some way to creating original content. But, when done well, curation is a form of original content creation. When you add your own point of view to a curated piece of content or you put it in context for your specific audience, you really have created something new.
The real test of whether or not curated content is “good” is to ask if your work adds value. For instance, if you’re compiling a list of reputable resources for people who want to learn more about project management, you are actually creating a new resource yourself – one for those readers who wouldn’t know where to begin their search otherwise.
So, what types of curated content add value and are also most likely to increase your site’s traffic? Here are a few ideas you may want to try. Continue reading “Using Content Curation to Grow Your Site’s Traffic”
If you’re trying to boost organic traffic to your website, you need to know what types of things people are searching for that relate to your site. And, if you want to know that, keyword research is the best place to start.
According to Internet Live Stats, Google processes over 3.5 billion searches every day. All of these searches start with a user entering a phrase, such as “top project management software” or “best places to eat in Atlanta.” In each case, there is some specific reason that prompted the user to search for that phrase.
Sometimes that reason is just pure curiosity, but often the searcher is looking for information to be used when making a buying decision. As such, traffic that comes to a site as a result of these searches may be more prone to view or click on ads related to that same query, depending on the nature of the targeted keyword. Continue reading “Getting Started with Keyword Research”
In today’s world, you need some type of social media presence to establish your site as a credible resource. It’s not hard to find case studies and white papers that discuss how to build a successful social media strategy, but most of these guides assume you have a decent amount of resources that can be dedicated to executing the strategy being described. If you have limited time and a tight budget, most of these strategies will be difficult – if not impossible – to implement effectively.
Now, social media marketing can be a great tool for growing your site’s traffic and reputation, but it is definitely not free. Even if you don’t plan to spend money on ads or to hire a dedicated social media manager, posting new content and monitoring your accounts for questions, mentions and messages takes more time than many people realize – and, in a lot of ways, time is more precious than money.
So, what should you do if you’re just starting out or if you’re looking for ways to revamp your current social media strategy to get a better return on your investment of time and resources? Continue reading “Developing a Social Media Strategy That Fits Your Budget”