Earn More Google Ad Revenue From Existing Content
One way to get more traffic to your site and increase Google ad revenue is, of course, to add more quality content. Another is to maximize the potential of the content you already have. After all, since you spent the time or money to have the material produced, you should be getting the best return you can on your investment, right? However, many are missing the mark.
If you’re not doing so already, get ready to carve out some time in your schedule to review your content’s performance and look for ways to get more value from high-performing articles (we’ll show you how below). In most cases, the effort for doing so will be far less than it would be to create a new article. Plus, you know the existing article is already a winner so it’s worth the time to pamper it a little.
We’ve already talked about how to increase the SEO of older content, now we’ll do the same with Google ad revenue.
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Largest Ad Networks & Other Ad Solutions
When it comes to monetizing your website, have you been putting all your eggs in the Google AdSense basket? If so, it may be time to start checking out other ad networks and advertising platforms in order to maximize your revenue potential. With a little experimentation, you may be able to increase your monthly earnings by a significant amount.
To help you decide which ones to investigate further, we’ve put together a list that gives a little more information about each network or platform, including minimum requirements (if any), restrictions and basic features. Continue reading “Top Ad Networks & Other Ad Solutions for Content Publishers”
If you’re just starting to learn more about WordPress, one of the first things to investigate is the difference between WordPress.com and WordPress.org.
WordPress.com is a blog hosting service – similar to Google’s Blogger – where users can sign up to create a free basic blog and pay to have certain additional features added to their account. Any blog created on this site will utilize the WordPress content management system, but since it is a hosting service, you are subject to various limitations and restrictions. For instance, you won’t be able to upload a custom theme, but you can make some modifications to WordPress.com themes if you upgrade to a Premium or Business plan.
WordPress.org, or self-hosted WordPress as it is often called, is a repository where you can download the core WordPress software along with thousands of themes and plugins to install on your own self-hosted site. You will have to find your own hosting service (such as GoDaddy, Bluehost or HostGator), but you’ll have full control over the appearance and functionality of your site.
Now, let’s see how the two options compare in terms of usability, cost and other factors. Continue reading “WordPress.org vs. WordPress.com: Which Choice Is Right for You?”
Have you been thinking about getting an SSL certificate for your web property? Or, do you already have one and want to know if you really need to renew it?
In addition to covering the basics of what SSL certificates are and what they do, we’ll take a look at some of the advantages and disadvantages of having one installed for your web site. Continue reading “SSL Certificates: What They Are & Who Needs Them”
Mobile Usage Statistics For Publishers
Mobile devices have become an integral part of our daily lives. We use them at work, at home and everywhere in between to stay connected to the world around us. And while the desktop computer is far from dead, mobile-only Internet usage is on the rise — especially amongst the Millennial crowd. Take a look at some of the mobile usage stats and smartphone statistics below to see exactly where things are headed.
Wondering what other practices are growing and which are declining? We’ve put together a compilation of all mobile usage statistics from a variety of resources to help you get a better picture of the overall mobile landscape. Continue reading “Mobile Usage Statistics: Key Facts and Findings for Publishers”
Have you ever started to share an article on your Facebook page but changed your mind because you didn’t like the way it looked? Maybe there was no image associated with the article or there was something else about the post preview that wasn’t quite right. Sure, you could have taken the time to upload your own image or changed the default description that was being pulled through, but you were in a hurry. Instead, you just decided not to share it after all.
People like to share good content but they want to be able to do so quickly and easily. If anything slows down the process, they’re likely to abandon it altogether. Since sharing content drives traffic, it’s worth taking the time to optimize your site for social media. The following 10 tips will help more eyes see your great content. Continue reading “10 Tips for Making Your Content Easier to Share on Social Media”
What is Header Bidding?
Header bidding – also known as pre-bidding, yield
management and tagless integration – which is a bit of a misnomer as tags are required! – is an automatic way of offering your site’s inventory to several ad exchanges simultaneously. The idea is to bump up the ad yield by allowing multiple ad providers to compete for the same inventory at the same time. This increases competition and pushes up prices paid for the ad space. It allows a publisher to accept a bid from an ad exchange that beats any directly sold impression.
Continue reading “Header Bidding: Yield Management vs. Ad Latency”
Have you been ignoring Pinterest because you think it’s mostly geared towards people interested in recipes, fashion and DIY craft projects? Well, these topics may still sit at the top of the most popular categories on Pinterest list, but there are also a significant number of pinners who are interested in everything from auto mechanics to web development.
Pinterest’s growth has exploded over the last couple of years, and the social media site now supports over 100 million monthly users. Last year, a Shareaholic study reported that Pinterest was responsible for 5-7% of all traffic referrals to websites each month from December 2013 through December 2014. Note that’s not just traffic referrals from social media – that’s all traffic referrals. Continue reading “Why Every Publisher Should Be On Pinterest”
If you want to know how well your content is resonating with your intended audience, it’s a good idea to keep a close eye on your bounce rate. However, this number can sometimes be misleading if not viewed in the right context.
What may seem like a high bounce rate for one type of site might actually be a great bounce rate for another type. For instance, news sites and blogs typically have higher bounce rates than ecommerce sites. But, before we get into that, let’s take a step back and look at what bounce rate really means. Continue reading “Understanding Bounce Rate & Its Relation to User Experience”
Avoid Mistakes To Increase AdSense Earnings
All site owners want to know what top publishers are doing to increase AdSense earnings. However, its often all the things that they avoid that allows them to extract more from their AdSense account than others. Here’s our list of top trouble spots that the top webmasters we work with consistently avoid.
In fact, you may be surprised to learn just how impactful some of these things are. We’ve learned over time that understanding what you should avoid with your AdSense account is actually the roadmap for deciphering exactly what you should be doing to increase AdSense earnings.
Top publishers the world over are often doing the exact same things to optimize their site, but many others with similar sites (and traffic), are missing out on major AdSense earnings that the top publishers are seeing on a monthly basis. Here’s our list of top trouble spots that the best webmasters we work with consistently avoid.
1) They avoid bad ad sizes
It’s really important that you follow the AdSense rules on ad sizes and device types. If you aren’t sure what is allowed, check out this chart. Make sure that every ad which you create is allowed under AdSense policy! It’s also worth noting that sometimes an ad size can be allowed by AdSense, but not appropriate in the location you have placed it.
To give an example, it’s fine to show a 320 x 250 Medium Rectangle on Mobile. But, top publishers think carefully about putting it at the top of the page — will the combination of this ad and your header / title push content below the fold?
Ad placements and sizes play a huge role in ad earnings. The best publishers know how dramatic this is and they know how to find the right ones that maximize AdSense ad earnings. We wrote more about ad sizes optimization here.
Continue reading “How Top Publishers Increase AdSense Earnings”