Testing Ad Location Is Powerfully Beneficial

The Benefits of Testing Ad Location

1. BETTER AD COMBINATIONS ON ALL PAGES = More Money

This is probably the one everyone is most interested in, right? Showing ads in the right place, at the right time, can double your monthly ad income.  But why is this?

Testing ad locations or – putting it more correctly – ad combinations (which combination of ads to show a user in certain scenarios- which could be different on each page of a site) is fundamental in determining a site’s ability to generate strong ad earnings.

Everyone knows that it is important to show ads that are prominent enough to make maximum ad revenue but many don’t understand how important it is to avoid spamming away users. Additionally, it is very important to understand how users actually use your site and interact with the ads available.

Every user on a site interacts with it differently and different locations may influence each user in a different way. When you start to think of it this way, testing ad location becomes kind of intimidating. How is it possible to truly optimize in light of all these factors?

Continue reading “Testing Ad Location Is Powerfully Beneficial”

Mobile Menus and Fonts – 5 Tips to a Better Mobile Site

Internet browsing is going mobile – make sure you’re ready!

It goes without saying that a modern mobile site should be written in responsive design so that the content re-sizes to fit the screen size available.  However, often scaling down a desktop site to fit the screen results in unreadable text and images lose much of their impact. Continue reading “Mobile Menus and Fonts – 5 Tips to a Better Mobile Site”

Website Testing: Not just for Ecommerce sites

Testing – Not just for ecommerce websites

Ecommerce sites are pros at testing their website’s layout. Take Amazon, for example. Their site looks different than it did a couple of years ago, especially on mobile and tablet. Does it look better now? That’s a personal question. Does it perform better? You can bet your last dollar it does. Continue reading “Website Testing: Not just for Ecommerce sites”

Digital Democracy or Design Dictatorship?

Opinion polls are an essential tool in policy determination, workers’ councils and 360 degree assessments steer working practices and focus groups inform design and function. But often the voice of the masses is counter-intuitive to current industry opinion. Continue reading “Digital Democracy or Design Dictatorship?”

The Switch

When we first began offering Ezoic as a service to website owners, we had full control over the experiments. When a site signed up, we would automatically build 100+ different layouts and test them all. I’ll admit, some were prettier than others 🙂 Continue reading “The Switch”

The ‘site refresh’ vs Continuous Testing

For those publishers who have been publishing content for more than a few years, there is an assumption that every few years you’ll need to do a ‘site refresh’ to update the look of the site and ‘keep it current’. You might even think about getting a mobile site made… The assumption is that once this is all done, you can get back to creating content until the next refresh in a few years time. Continue reading “The ‘site refresh’ vs Continuous Testing”

The Science of Constant And Neverending Improvement (CANI or Kaizen カイゼン)

As someone who’s been around in business for a while now, I’ve understood it to be true (almost by osmosis) that the principle of Kaizen was instrumental in helping the Japanese industrial economy recover and succeed after the end of World War Two.  As most of us know, Kaizen is the philosophy and science of constant and never ending improvement (CANI), or betterment or refinement.  It’s the idea that nothing is ever finished, or declared perfect; there is always room for improvement.   Continue reading “The Science of Constant And Neverending Improvement (CANI or Kaizen カイゼン)”