Digiday Publishing Summit News & Notes
The Digiday Publishing Summit kicked off on March 29th at 2pm (MST). The event was 3 days long and featured some of the digital publishing industries biggest brands and most well-known thought leaders. We provided live updates on Twitter, and have a rundown of each day’s biggest and most important news and information below.
We highlighted the buzz that seems to be coming out of the conference and what some of the industries most influencers had to say about some of the current climate’s hottest topics.
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How to push Instagram traffic to your website
When you think of marketing and social media channels for your publishing empire — or simple blog — Facebook’s in the top slot, followed by Twitter and maybe Pinterest or LinkedIn (depending on your property). It’s fair to wonder where Instagram fits into this equation for publishers (we’ve talked about how to maximize these other channels here).
What many fail to consider is the marketing power of Instagram that many B2C businesses are leveraging. There is a lot to learn from these practices and publishers are missing them.
It’s understandable, though, because as a mobile-centric social network, Instagram doesn’t have that one key feature that most everyone seeks: clickable (or tappable) links. Post something to Instagram and add a URL to the description and whether it’s prefaced by “http://“ or simply a “www.” format, it’s a dead link. Tapping on it just won’t accomplish anything. So what’s the point… Continue reading “Push Instagram Traffic To Your Website”
How To Do An SEO Audit On Your Website
There are few things more frustrating to me than all the e-mails I get on a regular basis from agencies and freelancers pitching me SEO audits. Some offer me a free SEO audit — hoping I will agree and then buy services from them after they try to highlight things that may or not actually impact my site or my bottom line. Others want me to pay them to do a deep SEO audit of what can be improved on my website so that it will rank better in organic search.
I ignore all of these requests and most of you should too!
If you’ve been reading this blog for a while, I’ll spare you the caveats and details around how you should really think about SEO and organic traffic and just tell you this, website owners and digital publishers should be doing their own SEO audit.
Below, I’ll show you how to align an audit to your goals, how to perform a detailed SEO audit of your own site, and how to create and produce reports that will help you identify and take action on things that truly will help you generate more quality traffic to your website.
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Leveraging Social Media To Create Engaging Content
You’ve heard the mantra by now: social media is the future of site marketing, and the heart of social media is engaging content. You don’t want eyeballs, you want interaction; whether it’s likes, comments, or shares. Heck, even a passionate debate in the comments associated with your latest Facebook post or Instagram image is a win, and if your latest Twitter tweet gets retweeted (shared) hundreds of times because people want to snark on it? That’s cool too.
Search engines have gained savvy, recognizing that it’s easy to have dozens, hundreds or even thousands of people see content through advertising and other promotional techniques. But having people care about what you post and having them react to it? That’s another story, and that’s really the essence of modern popularity analysis.
And remember, “search engine” covers a multitude of sites now, much more than just Google or Bing. Don’t forget video content too: YouTube has its own engagement features and can also analyze whether a video posted is getting views and reactions or just views. Also, let’s remember that Facebook and other social platforms are bebomig their own ecosystems entirely.
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Google AMP Conference News & Updates
On March 7-8, 2017, Google helped to host the very first AMP Conference. AMP, of course, stands for Accelerated Mobile Pages — the open source mobile technology project endorsed (and largely created by) Google.
The Google AMP Conference was designed to be an event for developers to come together to learn and share information about the AMP project, it’s progress, and the roadmap for the future.
Google made several major announcements at the conference and there was some really interesting information shared by several third parties. Below, I’ll update you on the AMP road map, major news from the conference, and what this means for sites that hope to leverage AMP successfully in the future.
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Twitter Account Tips For Digital Publishers & Website Owners
You’re a maven of the Interwebs, and everything you post goes viral. You watch popular television shows and your content’s on the big screen. You had to disable the follower notification emails because it became so tedious your VA started to complain. You post something to your Twitter account and it’s not even worth mentioning to your spouse or partner when a celebrity, politician or captain of industry responds or retweets it. Just another day as a social media top dog, right?
No? That’s not quite your experience? Well, the good news is that you’re not alone. Quite the opposite, actually. Outside of the 0.01% of people on Twitter and other social platforms who have tons of attentive Twitter account followers, the vast majority of us have to work to get likes, shares, retweets, views, and engagement.
Even the so-called “influencers” find that many of their posts actually fall flat. They just try again, post another comment, add a different photo, or even experiment with time of day and day of week to see what happens. Below, I’ll share some secrets that have worked for me —you’re average digital publisher — to grow my Twitter account following and Twitter ROI.
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How To Do Website Usability Testing That Actually Works
One of the hottest topics in digital publishing right now is website usability testing. The problem is that this concept is often grossly misunderstood. Below, I’m going to show you how to do real data-driven website usability testing on your site.
Why do this kind of website testing? Sites that are actually able to improve website usability are able to improve user experiences; which have a direct impact on SEO, ad revenue, and your site’s brand (quality returning visitors).
Often publisher efforts to improve user experiences are heavily influenced by subjective opinions and not objective data. I’ll demonstrate below, why data integrity/quality is paramount to achieving positive results from these efforts. I’ll show you what data matters and how to do testing that will 100% make your SEO, ad revenue, and site’s brand better than it is today.
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Using Google Search Console To Improve Search Results
Design is important, and we already know that “content is king” when it comes to having a successful Web site, but there’s another factor that can prove hugely important for Web site owners that many people don’t really pay attention to, and that is search terms. Not keywords, not the words or phrases that you ensure you mention in your articles to make them findable, but the terms that people search for when they find and end up on your site. That’s why Google Search Console is so important.
Many business owners exhibit a certain level of hubris or blind jargonism when it comes to this topic, assuring anyone who’ll listen that they know exactly how their visitors search for their content or product. A house painting blogger will insist everyone knows what “exterior” means while a jewelry site is confident that the one word “sterling” is sufficient and that no-one ever searches for “sterling silver”.
Google Search Console is actually a lot more in-depth than what most people know. Below, I’ll highlight all the great data you can mine out of this tool to improve your site right now!
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