Learn the secret to sharing content to earn ad revenue
Good websites of all shapes and sizes usually have one thing in common, great content. Whether a site is new and still growing, or well established and expanding it’s readership, exposing interested parties to your content is key to attracting new visitors to your site. However, many are toiling away without key secrets for sharing content. These ethical tips could quickly expedite many of their efforts and generate more ad revenue and more web traffic.
The term ethical is a really important distinction here. As most sites are aware, earning good quality visitors through an ethical means is the most sustainable way to grow a site’s following. Shortcuts and other blackhat methods of traffic attraction can be short-lived and short-sided. To grow a sustainable site that generates growing ad revenue, you will need to find proven, ethical ways for sharing content.
Below, I’ll highlight some ways that I have used (and seen other top publishers use) to dramatically increase traffic in less than 30 days. These methods can be used for both long-term and short-term growth. Ultimately, these ways of sharing content can be a valuable investment of any site owner or publishers time. Continue reading “Ethically Sharing Content To Earn Ad Revenue”
How UX Truly Impacts Website Revenue
Imagine you go to a website and you find it difficult to locate what you’re looking for. The world of cyberspace is big and easy to navigate quickly. You — like all other users — will leave the difficult site and go off in search of the information you seek elsewhere. This is why user experience (UX) is so important, and it’s no wonder, that we’ve found that UX has an absolutely staggering impact website revenue.
Let me explain. UX is not the design of your site — this is a misconception we will touch on later — it’s the ease at which your users can access and engage with elements of your site. The better the experience, the more revenue the site earns; however, these two things are often thought of as separate.
In the information below, I will reveal some of the most critical UX elements that our research has shown to have the big impacts on website revenue. We’ll show you what changes you can make to increase your site earnings both short and long-term. Continue reading “How UX Massively Influences Website Revenue”
Apply To Get A Google Ad Exchange Account
Before diving into exactly how to get a Google Ad Exchange (AdX) account, let’s get into the most common reasons why you many want one in the first place.
One major reason is that there are lots of ad networks that compete against each other for a publisher’s ad inventory. That means that there is increased competition, which in turns means getting a better price for each ad. Sounds great, right? Ad mediation is a good thing for publishers.
There’s only one issue — Google doesn’t approve just anyone to join the Google Ad Exchange. In fact, they are pretty selective! So, what can you do to get into the Google AdX? Continue reading “Apply To Get Into Google Ad Exchange”
Popular SEO Tools
In a recent episode of our podcast, The Publisher Lab (shameless plug), we discussed SEO at length. We dove deep into the subject of Googles changing algorithm (and how to mitigate associated risks), how to increase page speed, and how to use popular SEO tools to attack low hanging fruit on your site. Below you will find a complimentary guide to all the tools we discussed and a little info about how you can use them.
Continue reading “How To Use Popular SEO Tools”
What are interstitial ads and should I use them?
Interstitial ads are ads that load between pages of a user session, or even prior to reaching a search destination, that display in the middle of the screen. They are closely related to the pop-up.
On desktop, these can sometimes be interesting and related to content, such as an advert for a Land Rover or Ford truck when visiting an automobile site. They have long been a tool for advertisers and publishers alike, but recent Google changes may have publishers thinking twice before leveraging them like they have in the past.
It’s important for publishers to examine their interstitial strategy carefully before making any final decisions; as the new Google penalty for mobile interstitial ads has basically rendered them useless for publishers that derive any significant portion of traffic to their website from organic search. Continue reading “Interstitial Ads, Can You Still Use Them?”
What happened to my ad earnings?
If you’re reading this there is a good chance you’re in the first stage of trying to figure out why your ad earnings from Adsense — or any number of different ad networks — have dropped. You’re not the first person to experience this issue, and as you’re probably aware, there are a lot of things to consider when answering the question. Below, we will share with you the most common — and therefore mostly likely — reasons why ad earnings dropping could be occurring on your site.
Continue reading “Why Are Ad Earnings Dropping?”
What is multivariate ad testing & how can I do it?
If you want to maximize ad revenue on your site, how many ads should you have on each page and where should they go?
One person might say five ads per age because it increases the number of opportunities a user has to engage with ads on any particular page. Another might believe that having only two or three ads per page is better because it makes it more likely that a visitor will spend more time on your site, and the increase in pages per session translates to the viewer being exposed to more ad impressions overall. But, that still doesn’t answer where they should go or what sizes they should be.
Who is right?
Without data, it’s hard to tell. Anyone who quickly blurts out an answer isn’t being honest. There are a lot of factors that impact ad earnings – such as site layout, ad location on the page, types of ads being shown and site content. If you truly want to discover what works best for your unique site, multivariate ad testing is the way to go. Continue reading “What Is Multivariate Ad Testing & How Does It Work?”
How Blocking Ad Categories Effects AdSense Revenue
Retargeting technology has made online advertising extremely efficient. These days, most internet users will be shown ads that are relevant to their lifestyle and interests. Yet, every once in a while, a user might see an ad that shocks, offends, or is just plain irrelevant. This can often be prevented by blocking ad categories.
Ad categories are essentially silo’s of ads that are organized by their subject matter. This allows Google to ensure they are serving the most relevant material to users visiting pages with Google ad tags on them.
Continue reading “Will Blocking Ad Categories Effect AdSense Revenue?”
The Benefits of Testing Ad Location
1. BETTER AD COMBINATIONS ON ALL PAGES = More Money
This is probably the one everyone is most interested in, right? Showing ads in the right place, at the right time, can double your monthly ad income. But why is this?
Testing ad locations or – putting it more correctly – ad combinations (which combination of ads to show a user in certain scenarios- which could be different on each page of a site) is fundamental in determining a site’s ability to generate strong ad earnings.
Everyone knows that it is important to show ads that are prominent enough to make maximum ad revenue but many don’t understand how important it is to avoid spamming away users. Additionally, it is very important to understand how users actually use your site and interact with the ads available.
Every user on a site interacts with it differently and different locations may influence each user in a different way. When you start to think of it this way, testing ad location becomes kind of intimidating. How is it possible to truly optimize in light of all these factors?
Continue reading “Testing Ad Location Is Powerfully Beneficial”
We’re excited about it. And you should be too!
Business and Corporate Sites
Ezoic’s optimization technology is now available for business and corporate sites who are looking to improve their website’s usability. Get access to touch-and-swipe enabled mobile and tablet versions of your site along with modern, user-friendly desktop versions.
Google has reported that upwards of 70% of people are more likely to use a service or buy a product if the company has a mobile-friendly site. Don’t lose out on those potential customers! Continue reading “New Features June/July 2014”