More Google Analytics Reports For Publishers
Last time I talked at length about the specific Google Analytics information can offer to digital publishers that many often miss. Specifically, I talked about using Goals and Site Search features to get more insight into how pages relate to certain visitors and whatever other goals you set to learn what people seek when they get to your site.
This time I want to look at a couple of additional lesser known features of Google Analytics to help Web publishers. Demographics and Engagement, both critically important to ensure that your targeting works and to confirm that you’re producing compelling content that people want to share with friends and colleagues.
Continue reading “More Google Analytics Reports For Publishers”
Publishers Are Fighting To Stay Ahead of These Trends
Digital publishers and online content creators are always adapting. Few industries have more moving parts than the publishing space, yet the rewards of a $70 billion dollar ad industry, with 20% year over year growth, provides more than enough incentive to stay current with all the variables in the field.
The biggest buzzwords and trends in the digital publishing space right now are “artificial intelligence” and “data science”. A quick analysis of popular industry conference topics will instantly highlight just how popular these terms have become for publishers recently. However, the rise of these subjects underlines something even more important… the vast importance of data and what publishers should be doing with it.
Below, I’ll deliver some of the key points I recently discussed at Pubtelligence — which was hosted at Google. I’ll highlight key trends in the digital publishing space and show where I think the most successful publishers will be headed in the next 5 years.
Continue reading “Publishers Are Fighting To Stay Ahead of These Trends”
Setting up Google Analytics for Digital Publishers
Oh sure, you’ve added the Google Analytics code to your site and check your stats to see what’s going on. But as a publisher, have you configured Google Analytics to best deliver important insights to your goals and objectives? To misquote Janet Jackson, “what has Analytics done for you lately”?
Let’s have a look at a couple of features in Google Analytics you should have enabled and be analyzing on a weekly basis to better understand your traffic and visitors.
Continue reading “Setting up Google Analytics for Digital Publishers”
How To Stop Bad Ads From Showing On Your Website
Tired of seeing bad ads appearing on your website? All publishers hate seeing spammy ads or malicious downloads appearing on their web properties. This subjects visitors to material that the publisher almost always would rather them never see. Unfortunately, bad actors are always finding ways to game the system.
Below, I’ll explain exactly why these types of ads show on publisher sites. I’ll discuss why even the most popular sites in the world still deal with these problems, and what you can do to safeguard against their impact on your visitors.
Continue reading “How To Stop Bad Ads From Showing On Your Website”
Risks For Independent Web Publishers In The Next 5 Years
By: Dave Taylor (AskDaveTaylor.com)
I can’t decide. Is the future so bright that I’ve gotta’ wear shades, or is there an impending apocalyptic nightmare of global warming and civil unrest just over the horizon? This obviously matters to me and my family, but it also matters to my business, and since my web publishing business is the lion’s share of my income, it’s pretty important to plan ahead and avoid future risks.
So what’s likely to happen in the next few years and what can I do about it proactively?
Continue reading “Risks For Independent Web Publishers In The Next 5 Years”
How To Monitor Your Website Day To Day
Once you’re done deploying a design and getting everything set up with a hosting company, running a Web site can move into maintenance mode. That’s when you’re focused on the content, not your infrastructure, and that’s good because we all know the mantra content is king.
But if you’re not paying attention to the underlying technology that powers your publishing site you could be headed towards disaster, whether it’s a Google or Facebook penalty dropping your site traffic to a trickle, changes in your audience interest, choke-points in your hosting plan, or even hackers sneaking onto your site and wreaking havoc.
As a result, it’s beneficial to get a reminder of what you should be watching on a daily, weekly and monthly basis, so that’s what I’m going to cover in this article.
Continue reading “How To Monitor Your Website Day To Day”
Copy/Paste Per Visit – A Website Engagement Signal You Should Measure?
We’ve been talking about the Fake UX phenomenon a lot recently. The idea that website engagement is so closely tied to ad revenue and SEO is pretty eye-opening if you’re a digital publisher. This has a lot of publishers scrambling to better understand how visitors engage with their content and what website elements can help them increase engagement and lengthen the user session the most.
Being able to identify problems like Navigation Bounces are important. And, being able to understand what may by affecting Engagement Time in positive and negative ways is critical as well; however, Copy/Paste Per Visit is an interesting new metric that is also surprisingly connected to website engagement.
What’s more, website owners and webmasters may be surprised just how many users are copy/pasting content from their sites, and just how much this may be benefiting them financially and with search engines like, Google…
Continue reading “Copy/Paste Per Visit – A Website Engagement Signal You Should Measure?”
Should Websites Delete Comments, Ignore, or Reply?
Seems like such a basic question if you’re running a Web site: do you allow comments, and if so, do you approve them all for publishing or filter them? There are lots of nuances in this area, however, and it’s worth spending some time considering all of your options and how they might affect both your success online and the impression visitors get when they come to your site.
I’ve been at this a while and can share with you some precise criteria for how you should go about handling comments on your site. Below, I’ll highlight when visitor comments make sense, and when they might now.
Continue reading “Should Websites Delete Comments, Ignore, or Reply?”