How UX Truly Impacts Website Revenue
Imagine you go to a website and you find it difficult to locate what you’re looking for. The world of cyberspace is big and easy to navigate quickly. You — like all other users — will leave the difficult site and go off in search of the information you seek elsewhere. This is why user experience (UX) is so important, and it’s no wonder, that we’ve found that UX has an absolutely staggering impact website revenue.
Let me explain. UX is not the design of your site — this is a misconception we will touch on later — it’s the ease at which your users can access and engage with elements of your site. The better the experience, the more revenue the site earns; however, these two things are often thought of as separate.
In the information below, I will reveal some of the most critical UX elements that our research has shown to have the big impacts on website revenue. We’ll show you what changes you can make to increase your site earnings both short and long-term. Continue reading “How UX Massively Influences Website Revenue”
Improve Search Ranking For Old Content
One of the highest impact forms of traffic for an online publisher is organic traffic. As new content is created, it is often viewed by many publishers as a set piece that they push off into cyberspace hoping that their social media and regular viewers will engage in the piece positively enough for it rank well in search engines the world over (mainly, Google). Unfortunately, this strategy in of itself excludes one of the most impactful methods for improving overall organic traffic; which is old content that already ranks… just not as well as you would like. So, how do you improve search ranking for old content?
Continue reading “How To Improve Search Ranking For Old Content”
How To Moves Pages To HTTPS Without Mixed Content Error
So you’re moving all your pages to HTTPS. Smart decision! Every site I’ve ever worked on saw improvements after proper implementation. It also can go a long way toward ensuring your users feel comfortable with the security of your site. However, if implemented incorrectly, it can potentially cause concerns from your users and offer almost no SERP benefits. Here’s how you can avoid the common “Mixed Content – site contains http resources” error that emerges when a “site is not secure” warning to is displayed to Chrome users.
Continue reading “Move Pages to HTTPS Without Mixed Content Warning”
Apply To Get A Google Ad Exchange Account
Before diving into exactly how to get a Google Ad Exchange (AdX) account, let’s get into the most common reasons why you many want one in the first place.
One major reason is that there are lots of ad networks that compete against each other for a publisher’s ad inventory. That means that there is increased competition, which in turns means getting a better price for each ad. Sounds great, right? Ad mediation is a good thing for publishers.
There’s only one issue — Google doesn’t approve just anyone to join the Google Ad Exchange. In fact, they are pretty selective! So, what can you do to get into the Google AdX? Continue reading “Apply To Get Into Google Ad Exchange”
Google Certified Publishing Partner Spotlight: Ezoic Case Study
Google’s Certified Publishing Partner, Ezoic , makes it easy for publishers to auto-optimize websites using A.I.
One of the top things on a site owner or publishers mind is how they can further optimize their site. Optimization can often take on a broad meaning; however, it is generally best defined by the goals that each site has for itself. Ezoic is a Google Certified Publishing Partner that has helped publishers grow revenue with solutions like DoubleClick for Publishers and AdSense using optimized layouts and multivariate ad testing.
Ezoic was recently spotlighted on the Inside AdSense blog for our success in helping publishers automatically optimize their sites to earn greater revenue and provide better user experiences.
Ezoic platform users are able to successfully decrease bounce rate, increase time on site, and improve ad earnings by leveraging multivariate testing and machine learning on their site; according to the recent Ezoic study. These are generally some of the metrics most publishers are seeking to enhance through optimization. There is no cost to get started and Ezoic offers a free solution that most publishers choose to take advantage of for the long term.
Being a Google Certified Partner, Ezoic’s platform even makes it easier for publishers to apply to the Google Ad Exchange and access other functions that are not normally available to every publisher. Continue reading “Google Certified Publishing Partner Spotlight: Ezoic Case Study”
Rejoice, ad limits per page removed!
Google has announced a powerful shift in their policy regarding ad limits per page for AdSense users. Google has removed the policy of limiting AdSense ads to three ads per page and added new criteria to reframe how publishers should approach AdSense ads on each page. The new criteria for navigating ad placements can be found in a section of the updated Google AdSense policy dubbed, Valuable Inventory.
Continue reading “AdSense Removes Ad Limits Per Page, Adds Valuable Inventory”
Back in early 2014, Copyblogger made quite a stir in the marketing world when it announced it was removing comments from its site. It was a bold move at the time for such a large website and led to others deciding to turn off their comments as well. Up until that point, it was taken as almost a given that allowing user comments was inherently a good thing and publishers should do what they could to encourage users and make it easy for people to comment on their sites.
Since that time, Copyblogger and several others who ditched comments have reintegrated user discussions into their sites for a variety of reasons. But the arguments that were brought up during the comment debate are still valid. That is, allowing comments can help build communities on some sites, but they can be more trouble than they’re worth on others. So, if you’re trying to decide whether or not to permit user comments on your site, what points should you consider? Continue reading “The Great Comment Debate: Should You Allow Comments on Your Site?”
Google Analytics is a great tool to monitor your site’s user behavior- here are some tips on how to use Analytics data to increase your AdSense earnings! We’ve divided it into different sections which you can find in your Analytics reports:
AdSense performance is directly related to your Google Analytics data. A great place to start exploring is your Audience Overview- this lists your overall metrics like bounce rate, pages per session and average session duration.
Your first port of call is to monitor these trends over time, and make note of when any changes are made to your site. A decrease in bounce rate / increase in pages per session or session duration will have a great effect on income.
Continue reading “Using Google Analytics to Improve AdSense Revenue”
What is Header Bidding?
Header bidding – also known as pre-bidding, yield
management and tagless integration – which is a bit of a misnomer as tags are required! – is an automatic way of offering your site’s inventory to several ad exchanges simultaneously. The idea is to bump up the ad yield by allowing multiple ad providers to compete for the same inventory at the same time. This increases competition and pushes up prices paid for the ad space. It allows a publisher to accept a bid from an ad exchange that beats any directly sold impression.
Continue reading “Header Bidding: Yield Management vs. Ad Latency”
If you want to know how well your content is resonating with your intended audience, it’s a good idea to keep a close eye on your bounce rate. However, this number can sometimes be misleading if not viewed in the right context.
What may seem like a high bounce rate for one type of site might actually be a great bounce rate for another type. For instance, news sites and blogs typically have higher bounce rates than ecommerce sites. But, before we get into that, let’s take a step back and look at what bounce rate really means. Continue reading “Understanding Bounce Rate & Its Relation to User Experience”