SEO Audit Your Website On Your Own

How To Do An SEO Audit On Your Website

There are few things more frustrating to me than all the e-mails I get on a regular basis from agencies and freelancers pitching me SEO audits. Some offer me a free SEO audit — hoping I will agree and then buy services from them after they try to highlight things that may or not actually impact my site or my bottom line. Others want me to pay them to do a deep SEO audit of what can be improved on my website so that it will rank better in organic search.

I ignore all of these requests and most of you should too!

seo audit checklist tools

If you’ve been reading this blog for a while, I’ll spare you the caveats and details around how you should really think about SEO and organic traffic and just tell you this, website owners and digital publishers should be doing their own SEO audit.

Below, I’ll show you how to align an audit to your goals, how to perform a detailed SEO audit of your own site, and how to create and produce reports that will help you identify and take action on things that truly will help you generate more quality traffic to your website.

Continue reading “SEO Audit Your Website On Your Own”

Leveraging Social Media To Create Engaging Content

Leveraging Social Media To Create Engaging Content

You’ve heard the mantra by now: social media is the future of site marketing, and the heart of social media is engaging content. You don’t want eyeballs, you want interaction; whether it’s likes, comments, or shares. Heck, even a passionate debate in the comments associated with your latest Facebook post or Instagram image is a win, and if your latest Twitter tweet gets retweeted (shared) hundreds of times because people want to snark on it? That’s cool too.

social media engaging content

Search engines have gained savvy, recognizing that it’s easy to have dozens, hundreds or even thousands of people see content through advertising and other promotional techniques. But having people care about what you post and having them react to it? That’s another story, and that’s really the essence of modern popularity analysis.

And remember, “search engine” covers a multitude of sites now, much more than just Google or Bing. Don’t forget video content too: YouTube has its own engagement features and can also analyze whether a video posted is getting views and reactions or just views. Also, let’s remember that Facebook and other social platforms are bebomig their own ecosystems entirely.

Continue reading “Leveraging Social Media To Create Engaging Content”

Google AMP Conference News & Updates

Google AMP Conference News & Updates

On March 7-8, 2017, Google helped to host the very first AMP Conference. AMP, of course, stands for Accelerated Mobile Pages — the open source mobile technology project endorsed (and largely created by) Google.

google amp conference

The Google AMP Conference was designed to be an event for developers to come together to learn and share information about the AMP project, it’s progress, and the roadmap for the future.

Google made several major announcements at the conference and there was some really interesting information shared by several third parties. Below, I’ll update you on the AMP road map, major news from the conference, and what this means for sites that hope to leverage AMP successfully in the future.

Continue reading “Google AMP Conference News & Updates”

Twitter Account Tips For Digital Publishers & Website Owners

Twitter Account Tips For Digital Publishers & Website Owners

You’re a maven of the Interwebs, and everything you post goes viral. You watch popular television shows and your content’s on the big screen. You had to disable the follower notification emails because it became so tedious your VA started to complain. You post something to your Twitter account and it’s not even worth mentioning to your spouse or partner when a celebrity, politician or captain of industry responds or retweets it. Just another day as a social media top dog, right?

twitter account followers

No? That’s not quite your experience? Well, the good news is that you’re not alone. Quite the opposite, actually. Outside of the 0.01% of people on Twitter and other social platforms who have tons of attentive Twitter account followers, the vast majority of us have to work to get likes, shares, retweets, views, and engagement.

Even the so-called “influencers” find that many of their posts actually fall flat. They just try again, post another comment, add a different photo, or even experiment with time of day and day of week to see what happens. Below, I’ll share some secrets that have worked for me —you’re average digital publisher — to grow my Twitter account following and Twitter ROI.

Continue reading “Twitter Account Tips For Digital Publishers & Website Owners”

Website Usability Testing That Actually Works

How To Do Website Usability Testing That Actually Works

One of the hottest topics in digital publishing right now is website usability testing. The problem is that this concept is often grossly misunderstood. Below, I’m going to show you how to do real data-driven website usability testing on your site.

website usability testing

Why do this kind of website testing? Sites that are actually able to improve website usability are able to improve user experiences; which have a direct impact on SEO, ad revenue, and your site’s brand (quality returning visitors).

Often publisher efforts to improve user experiences are heavily influenced by subjective opinions and not objective data. I’ll demonstrate below, why data integrity/quality is paramount to achieving positive results from these efforts. I’ll show you what data matters and how to do testing that will 100% make your SEO, ad revenue, and site’s brand better than it is today.

Continue reading “Website Usability Testing That Actually Works”

Using Google Search Console To Improve Search Results

Using Google Search Console To Improve Search Results

Design is important and we already know that “content is king” when it comes to having a successful Web site, but there’s another factor that can prove hugely important for Web site owners that many people don’t really pay attention to, and that’s search terms. Not keywords, not the words or phrases that you ensure you mention in your articles to make them findable, but the terms that people search for when they find and end up on your site. That’s why Google Search Console is so important.

google search console

Many business owners exhibit a certain level of hubris or blind jargonism when it comes to this topic, assuring anyone who’ll listen that they know exactly how their visitors search for their content or product. A house painting blogger will insist everyone knows what “exterior” means while a jewelry site is confident that the one word “sterling” is sufficient and that no-one ever searches for “sterling silver”.

Google Search Console is actually alot more in-depth than what most people know. Below, I’ll highlight all the great data you can mine out of thsi tool to improve your site right now!

Continue reading “Using Google Search Console To Improve Search Results”

Have Online Ad Rates Dropped? How To Tell…

Have Online Ad Rates Dropped? How To Tell…

This is one of the most common subjects that permeates website owner —and digital publishing — forums online. Many are curious if their site is experiencing a personal drop in ad rates, or if everyone across the board is experiencing the same loss. Additionally, there seems to be a myth regarding a residual decline in ad rates for websites in general over the past few years.

online ad rates for websites

Both of these questions have really easy answers. Sometimes, finding these answers is really simple, other times, it’s a little more involved. However, I can probably help provide some pretty specific guidance and direction.

Below, I’ll show you how to know for sure if you’re site is seeing a loss in earnings, why it’s happening, and if others are seeing the same thing. Additionally, I’ll address the myth that online ad rates have been in steady decline over the years.  Continue reading “Have Online Ad Rates Dropped? How To Tell…”

Getting The Most Out of The Ezoic Platform — Part IV

Getting the most out of the Ezoic Platform — Part IV

Yes, we’re up to the fourth installment of Ten Critical Ezoic Settings And You Won’t Believe Number Six. if you’re just showing up here, I encourage you to start by going back and reading parts 1-3:

Part 1: Ezoic Configuration Basics
Part 2: All About AMP and Mediation
Part 3: Ezoic Experiments Will Rock Your World

ezoic sign in

This week we’ll talk about reports and let’s call this You Can’t Improve What You Can’t Measure!

Continue reading “Getting The Most Out of The Ezoic Platform — Part IV”

Improving Ezoic Performance On Your Website — Part III

Improving Ezoic Performance On Your Website

This is the third installment of Everything You Needed to Know about Ezoic Settings but Were Afraid to Ask, with apologies to Woody Allen, of course! In the last few weeks, Ezoic guru Piper Lofrano and I have talked about Accelerated Mobile Pages, ad blocking strategies, excluding pages from Ezoic, increasing revenue with Ad Mediation, Ad Tester and Layout Tester. If you haven’t read those, you really need to catch up: Tune Your Ezoic Settings Part 1 and Tune Your Ezoic Settings Part 2.

Part 1: Optimizing your Ezoic settings
Part 2: Tuning your Ezoic settings for success
Skip to Part 4 — Maximizing your time with Ezoic

ezoic experiements

Back? Caught up? Great. As discussed last week, there’s really no more important element to your Ezoic experience than understanding and properly configuring Layout Tester, but that doesn’t mean there aren’t other areas in the Ezoic settings that you should tune.

Continue reading “Improving Ezoic Performance On Your Website — Part III”

3 Easy Ways To Boost Organic Traffic In 3 Weeks

3 Easy Ways To Boost Organic Traffic

I’ve been fortunate enough to have had the opportunity to work on hundreds of websites over the years. Now, I spend a significant portion of my time sharing my learnings and data with the world through this blog, my social media, this popular podcast, and monthly web events. Because of this, I’m constantly asked by friends and listeners for help. Everyone hopes that I will be able to take a little time to help them boost organic traffic or market their website.

boost organic search traffic

To even my OWN FAMILY, my answer is always the same. You don’t need me. You can do this all yourself, it’s not that hard if you take the time to collect the right data and learn more about quality site marketing practices.

I understand the sentiment that many would rather just outsource this stuff, but the truth is that — as a site owner or employee of a digital publishing property — you have unique intellectual capital about your site(s) that is rare. This is a huge advantage if you’re able to do some of these things yourself.

That’s why I’ve listed 3 really easy ways to boost organic traffic in just 3 weeks below. These are some of the things I tell my friends to start with when they ask for help…

Continue reading “3 Easy Ways To Boost Organic Traffic In 3 Weeks”