GDPR Compliance Instructions For Digital Publishers
GDPR has been a bit a whirlwind. The European regulatory initiative to provide internet users with greater control over their privacy has left publishers scrambling for answers at the last minute to comply with the new laws — in effect on the 25th of May, 2018.
Let’s be honest, GDPR is a bit of a mess. It’s unnecessarily complicated and disruptive to just about any business or entity with a website. That being said, it’s in your best interest to comply with these laws ASAP or you could face a pretty stiff penalty.
Below, I’ll outline some basic steps, information, and free tools any publisher can use to help with GDPR compliance.
I suppose I probably need a disclaimer here before moving forward:
This post does not constitute legal advice and does not establish an attorney-client relationship. Every industry is different, and every company, website, and legal entity has different data collection requirements under GDPR regulations.
SEO and revenue are often the lifeblood for web publishers and content creators. The one thing that has a dramatic effect on both of these variables is how site visitors interact with a website and it’s content.
It’s common for publishers to get so focused on improving organic traffic, or increasing website revenue, that they lose sight of how the site visitor is impacted by changes that are made to influence these important variables.
Below, I’ll show 4 different ways that site visitors are impacting both organic traffic and website revenue through their behavior.
Savvy publishers and website owners can use this information to improve these behaviors on their sites and then optimize all these variables together.
The issue that most content creators and digital publishers face with affecting website engagement is their ability to measure and understand what variables are most dramatically affecting a visitor’s behavior on their site.
Below, I’ll give examples of some data that anyone can get from their website and how to analyze it to make meaningful changes that will improve objective website engagement metrics (like engaged time on site).
Improve Search Relevance of Content For Google Core Update
Google has recently announced several updates to their core algorithm. Google has said that they do this several times a year and that these updates primarily focus on “search relevance”. So how do publishers ensure that they aren’t bitten by Google’s core algorithm updates and how do they improve their content’s search relevance?
Above, you can watch a recent web event I recorded outlining an exact strategy that publishers can use to improve search relevance for keywords that are low-hanging fruit.
This means improving content that is currently not ranking high enough to produce lots of organic traffic… but could be.
Ad Heavy SEO Penalties & Issues You Should Understand
Publishers have more SEO variables to account for than ever before. One of those elements is ads and the role they may be playing in keyword rankings. The concept of ad heavy SEO penalties gained fame in early 2017 when several popular SEO discussion websites listed ad density as a possible reason for rankings issues.
The ad heavy issue gained prominence during the Google Fred update because many of the sites that had lost rankings seemed to have “a lot of ads on them”; according to the reporters investigating the update (which Google would not officially confirm).
Since then, ad heavy SEO penalties and ad heavy ranking losses have attracted conspiracy-level scrutiny every time the industry has noticed broad volatility in search engine results.
Below, I’ll highlight the little-exercised secret for understanding if your site is ACTUALLY being penalized for improper ad density. I’ll also dig into some real data around whether or not ad density actually has played a role in recent well-known Google algorithm updates.
What Is Ad Session RPM In AdSense? It’s Important.
Ad session RPM is also referred to as EPMV (earnings per thousand visitors) or total session revenue. It is a metric used to demonstrate the total ad earnings generated by 1,000 visitor sessions on a publisher’s website.
The term ad session RPM is how Google products, like AdSense, are choosing to define this metric that looks at total revenue per session. It is the best metric for digital publishers to use when determining how much they are actually earning per visitor (the ultimate ad revenue metric).
Publishers have often focused on increasing CPMs and RPMs; however, basic math tells us that we are missing a big part of the equation if the hope is that increasing these metrics will increase overall revenue.
Higher CPMs and higher RPMs do not necessarily equal more revenue! But, higher ad session RPM will always point you in the right direction.
3 New Ways To Improve Google Mobile Results (Post-Mobile First Index)
In case you hadn’t noticed, Google’s Search team has had a pretty singular focus over the past few years. New technologies, projects, and initiatives have all been directed at Google Mobile results.
With the increase of mobile users and the development of lightweight mobile technologies in emerging countries and markets, Google is pushing publishers and webmasters to further focus on their mobile experiences and mobile results to searchers.
Below, I’ll highlight the big initiatives Google is rolling out in 2018 in their new mobile-first ecosystem and shed light on best practices for keeping up to date. I’ll also share some simple tips for staying ahead of any competition.
Google AdSense Optimization Tips For Better Revenue & Better UX
Google AdSense is the most widely used ad product used by publishers across the web. Due to its wide availability, it has increased Google’s ability to further attract top advertisers to its platform. This means that AdSense has remained a powerful ad monetization tool for most publishers.
However, due to the complex nature of the ad ecosystem, many publishers are often missing best practices and other Google AdSense optimization tricks on their websites.
Researchers have estimated that nearly 80-90% of AdSense users are lacking some of the most common optimization tips and best practices. Below, I’ll outline what these are and how to implement them in your AdSense account.
Domain Authority Is A Good Investment of Time In SEO
For content creators, website owners, and webmasters the term Domain Authority carries a lot of weight. From the early days of SEO to the modern era of Google Search, high Domain Authority has served as a signal to the online ecosystem that a website is a quality source of information and a credible source of insights.
It’s most common that webmaster will monitor their Domain Authority using tools like the free Moz bar Chrome extension; since Google doesn’t outwardly share their formulas for Domain Authority (or similar concepts).
While Moz’s Domain Authority calculation might not be an exact measurement of how Google is defining site authority, there does seem to be a strong correlation between Domain Authority and a websites ability to rank for competitive keywords.
Below, I’ll show you how to increase your Domain Authority. I’ll also show you why it is a good investment of your time.
3 Ways For Websites To Attract Higher Paying Advertisers
Website owners and content creators are typically seeking two important things from advertisers that display ads on their web properties.
Quality brands that are relevant to visitors
High paying advertisers
The problem is that many content publishers don’t know how to directly influence or attract this kind of advertising.
Outside of trying to sell direct deals to advertisers themselves (costly, and often requires sales teams), online content creators often don’t understand that the ads that show in display ads on their website can be directly influenced by actions and behaviors that they themselves control!
Below, I’ll show you how to control and improve the quality of competition for your ad inventory (space on your website for advertisements) using several different strategies.