Native Ads, Good or Bad?
If you’ve browsed the web at all in the past 5 years, you’ve likely come in contact thousands upon thousands of native ads. I’ll spare you the explanation of what native ads are — also known as recommended/sponsored content ads — and get right to the part everyone wants to know. What does the data tell us about native ads, and are they good or bad for your website?
It’s kind of a loaded question. Good and bad are a little subjective in this instance because it really depends on what we’re measuring. For the sake of this article, I’ll be spending my time digging into the data and learnings we have from publishers and websites that have run different experiments with native ads within the context of how they’ve affected user experience and monetization.
I’ll highlight what publishers should think about when considering native ads, how we’ve seen them used successfully, and the known risks associated with displaying them on your site to visitors.
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How To Become A Video Publisher & Grow Your Website
We’ve talked about the importance of video for your Web site, both from the perspective of catching your visitors attention and for improving your search ranking. Let’s go a bit more hands-on with the actual specifics of how to create a pro-quality video, from gear to lighting techniques, and become a first-class video publisher.
The good news is that video recording and editing tools have are better and more easy to work with than at any time in history, and you don’t need much more than a good, modern smartphone or laptop to get started! In fact, there are plenty of people who are using their iPhone, Galaxy S8 or similar to not just record and edit video content, but to go live on Facebook or Periscope/Twitter.
Below, I’ll share some secrets that publishers are using to grow their brand, visitors, and digital revenue using video.
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User Experience Metrics That Are Correlated With SEO
Organic search has a evolved a lot over the past decade. One of the most sophisticated ways search engines have changed is in the way they evaluate pages and content. User experience metrics have become more and more important as technical HTML structure (tags and the alike) have become less and less important.
This is something most content creators have familiarized themselves; however, many actually still struggle with measuring and understanding how user experience affects their overall organic search traffic.
Below, I’ll show you some of the fundamental user experience metrics that are most closely correlated with improved search rankings. I’ll also highlight the errors that digital publishers and website owners make when trying to improve user experiences and measure their organic search marketing progress.
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Why Video SEO Strategies for Digital Publishers Make Sense
Plenty of Web publishers hear the phrase “SEO” and think about page titles, keyword research, and incoming links. Is your sitemap accurate? Are you producing what Google considers thin content? Lots to worry about and the worst part of all search engine optimization effort is that there’s so darn much competition. Are there ever less than a million pages shown as the result of a Web search nowadays?
This is why video SEO is becoming such a hot topic among top publishers, bloggers, and website owners. There is a lot of value in having a strong video component to your publishing efforts, and I’ll show you why.
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Website Marketing Tips That Are Outdated
Are you trying to figure out why your content isn’t gaining the views it did a few years ago? Do you keep trying the same strategy with your content, prose, and headlines, even as you sigh every time someone mentions website marketing tips that you know in your soul you’re already doing?
Turns out, that just like the fashion industry, the online world changes and evolves. Digital publishers and bloggers that were once successful fall behind every day because they fail to stay up to date on what is working with modern audiences.
You see, user behaviors shift, on almost a monthly basis. This is why big dramatic web design projects almost never work out. Below, I’ll share with you some common strategies that simply don’t work like they used to, and offer some sage advice on how to pivot in the right direction.
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300×250 Ads Allowed Above The Fold On Mobile By Google
Google recently announced a major shift in their ad policy. Google has modified their stance on 300×250 ads allowed above the fold on mobile devices. Previously, websites with these ad sizes above the fold would be in violation of Google policy; which could net you one of those handy violation e-mails.
Now, Google has shifted their stance on these ads and is allowing all publishers to display 300×250 sized ads above the fold on mobile devices. Above the fold just means, in the viewport upon page load. Having 300c250 ads was previously viewed by Google as bad for user experience — and possibly a mechanism for accidental clicks.
Below, we’ll highlight what this news means for publishers and what can be done to take advantage of the changes.
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Title Tags That Work For New Posts…
Tyler Bishop of Ezoic and I were talking about the critical importance of researching and writing great title tags for your online publishing endeavors and sharing our strategies when it became obvious that we’re not quite on the same page.
Tyler is very focused on data and analytics while my approach is more middle of the road, trying to find a balance between the analytics and something with verve. We decided our conversation warranted a deeper public discussion, so low and behold, our collective advice, tips, and more are all below for your enjoyment.
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Blogging & Publishings Tips From An Industry Veteran
Last week, Tyler and I chatted about my history and background in Web publishing and the evolution of my sites. Our discussion continues this week, but you should probably start with last week’s discussion so you have some context…
As a veteran of this space, I’ve seen it evolve a lot. I’m happy Tyler and I took some time to discuss how it’s changed, where it’s going, and how to get there.
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How User Engagement Impacts Ad Revenue (Data Science)
What’s a good user experience and what’s a bad one? We could probably all agree that a good user experience is one in which user engagement is high. The visitor is reading the content, visiting multiple pages, and possibly sharing on his social media. What’s a bad one? The exact I opposite, right?
Defining these things in general terms is easy. Coming to terms with metrics that everyone agrees on is actually more complex than it might seem. Fortunately, there are some clear signals in the data that point us towards what types of things extend user sessions and generate more revenue.
Below, I’ll take you through a short run down of how data science can help us better define user engagement, and why it has such a dramatic and unprecedented effect on digital ad revenue. You’ll see what metrics matter most and how they are often impacted.
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Short Form vs Long Form Content Monetization
The debate about short form vs long form content has been raging for years and years. The fact remains that both have relevant roles in the world of digital publishing. A broad brush approach of comparing the two isn’t as productive as discussing how each should be properly monetized and leveraged by digital publishers.
Below, I’ll show you how to use both short form and long form content as tools in an overall basic publishing strategy and highlight how to best monetize both forms of content on a digital property to earn more digital revenue. I’ll show you the actual data behind these strategies and teach you why each offers potential higher earnings.
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