Make Money From Websites Using These 3 Insights
Being an online content creator has never been easier. With the development of easy-to-use publishing platforms and simple lightweight technologies, publishers have mass potential at their fingertips. However, understanding how to make money from websites in this environment is becoming growingly complex.
Understanding all the different ways that websites make money can help content creators shape and develop strategies that fit their goals, audience, and bandwidth.
Unfortunately, executing on these strategies is becoming harder and harder as the platforms, advertisers, and the conglomeration of major media sites grow in their sophistication.
Below, I will highlight 3 rarely discussed insights that will help content creators of all types, kinds, and skill levels improve the way they make money from websites.
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Do You Need An Ad Ops Team?
If you’re reading this article, there’s a good chance you’ve built yourself a website and decided to try and make some money. That may be where you’ve encountered the idea of an ad ops team.
For a lot of online publishers, the catalyst to start a website be the fact that you’ve read somewhere that people can make money by publishing content online, and maybe you’ve thought to yourself, “I’d like to make money! How do I do that?!”
One of the easiest, most sustainable, and highest paying ways to do this is to display ads on your property to generate ad earnings. How ads are configured on your site can make a huge difference in the amount of revenue generated.
Enter the world of Ad Operations.
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Content Monetization Tips From Top Publishers & Experts
In a lot of ways, we are entering the golden age of digital publishing. Advertisers, brands, and even consumers are pulling their attention further away from traditional media sources; positioning online content creators front and center. This means greater opportunities to monetize digital content.
However, some of these opportunities can be more fruitful than others.
We recently had a chance to connect with hundreds of successful content creators at Pubtelligence — hosted at Google offices in New York — and were able to ask them, and some of the other experts in attendance, about their best content monetization tips.
Below, I’ll highlight the most repeated answers and the most insightful content monetization tips that they shared.
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AMP vs. PWAs: Which is Better AMP or Progressive Web Apps?
We all know that mobile use is growing and changing the face of digital publishing. Platforms like Google won’t let us forget it. This has led to the development of a handful of new technologies designed to deliver visitors faster, richer mobile experiences. This includes things like Google’s AMP (accelerated mobile pages) and PWAs (progressive web applications).
Here, I’ll dive into a recent presentation from Google’s, Ben Morss. Ben spoke about AMP vs. PWAs at Pubtelligence — which was hosted at Google offices in New York in early 2018.
Ben discussed the differences between these two emerging mobile technologies and highlighted where there may be room for them to potentially co-exist.
I’ll break down his presentation and summarize:
- The differences between AMP and PWAs
- Which is better for your website
- How they could work together
- How to put one or both into action on your site or blog
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How Does Word Count Affect Website Ad Earnings?
The topic of how long digital content should be has been debated and studied for a very long time. However, one area that is still a bit clouded in mystery is how word count affects ad earnings for publishers.
Understanding the relationship between word count, article length, and digital revenue is not necessarily an easy calculation to make; as many publishers do not a have a great dataset to compare apples to apples.
Furthermore, many sites base their current article length and word count on things like broad industry established SEO data. Essentially, choosing to write articles according to the results of SEO studies or user engagement studies (note: this isn’t necessarily wrong to do).
Below, I’ll take a different approach. I’ll show you some data and information from niche websites about how their session revenue and RPMs are affected by the word count or article length on their landing page.
This will give you some ideas about what kinds of word counts and article lengths drive the most revenue for different kinds of websites.
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This Ad Placement Is Lowering Ad Revenue & Annoying Visitors
Our data science department has access to data from thousands and thousands of large digital publishers. They often share some interesting insights with us around things like a particular ad placement, layout style, or publishing strategy.
Below, is a case study on the floating anchor ads. Our data scientists learned that when anchor ads are broadly implemented — across an entire website on all the pages — that this typically results in much lower total session revenue and fewer pageviews; due to poorer UX metrics.
Below, we dig deeper into the data on this particular ad placement. Continue reading “This Ad Placement Is Lowering Ad Revenue & Annoying Visitors”
Website Visitor Segmentation Offers Big Ad Earnings Reward For Little Work
In the world of online publishing, there is always a search taking place for small efforts that can deliver a lot of value.
The industry is awash with stories of publishers who changed something simple like a menu location or layout and dramatically improved their earnings or visitor experiences.
But, what if there was one obvious thing that most publishers were missing that provided more value than just about anything else they could do?
This is exactly what Iggy Chen, the head of business intelligence at Ezoic, discussed in his recent case study at Google in New York during Pubtelligence.
Iggy highlighted the tremendous value that website visitor segmentation brings to digital publishing. He showed why simple ways of treating visitors differently offered dramatic long-term revenue increases.
Below, I’ll share his findings and examples and provide some details on how you can do this on your web properties.
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Why Removing Ads On Website Improved Its Ad Earnings?!
It seems crazy, right? The idea that your website would actually earn more revenue from showing fewer ads. What if I told you that this would also result in lower RPMs and CPMs BUT higher overall ad earnings. Absurd? Maybe not.
This is the concept John Cole and myself recently explored at Google in New York during Pubtelligence, a Google-hosted event designed just for digital publishers. We took a deep dive into the economics of digital publishing and discovered two things that influenced website ad revenue more than ALMOST ANY OTHER FACTORs.
These factors were visitor engagement and visitor behavior.
We learned that these can both be manipulated and influenced to produce greater ad revenue and better user experiences; however, many publishers may be approaching these subjects in the opposite way that they should be.
Below, I’ll highlight how to improve visitor engagement to increase the value of ads on website spaces. I’ll also show you how to influence visitor behavior to enhance overall session earnings for every individual visitor.
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Using New Google Publisher Data To Improve SEO
Recently, Google rolled out a major update to Google Search Console. This update has equipped publishers with a wealth of new data and information; as well as an enhanced new user interface. This new Google publisher data offers new opportunities for SEO and the development of new popular content.
Since this info just became globally available, there has never been a better time to attack the strategies I’ve listed below. The release of this unprecedented search data to all publishers means that soon everyone will be finding ways to optimize things like organic CTR among top landing pages.
There will likely be software tools built, blogs written, and “experts” reaching out with a whole host of new “services” (sarcastically in quotes for both) related to the new data Google has made available. This data can directly help you improve modern SEO on your website, but the faster you act, the more likely you are to benefit.
Below, I’ll list some of the basic ways you can use this new Google data for publishers.
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Improve Page Speed For Google SEO In Actionable Ways
Google announced the that they will be including mobile page speed as a variable in their mobile search ranking considerations starting July of 2018 (The Google Speed Update). This is actually a small Google SEO update that has already likely been impacting results prior to its official announcement. Google says the update will only impact a very small portion of “slow” sites, but it begs the question, “If I improve page speed, will Google rank me higher?”
This is something publishers have been hearing ad naseum from Google and other major players in the online ecosystem for a while now.
Faster, faster, faster. Mobile, mobile, mobile. This supports platform initiatives in emerging markets, like India, where web speed is a much bigger issue than it is in countries like the U.S.
Here’s the problem.
Most webmasters do not have very good knowledge of how to actually measure site speed (ex. Google Page Speed Tools is not a good way), improve their overall website page speed, or understand what improvements to those metrics actually offer real benefits to visitors and their Google search rankings.
Luckily, I have a lot of information on all of those topics that I’ll share below.
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