Will My New Website Make Money Or Not?
It’s a nerdy party game: brainstorm crazy domain names with friends, register them and create new Web sites. Will that website make money? You can have dozens, or even hundreds of sites, and gosh, if each one earned just $100/mo you could be an online publishing millionaire!
I know, I’ve played just such a game at conferences where we all joke about a site, I realize that it’s actually a good idea, and for $10 go and register the associated domain. Then reality sets in and I never do anything with it. A year later I don’t renew the domain and it goes back into the domain pool, ready for someone else to do something amazing with it. Or do nothing.
But what constitutes a good Web site idea? What concepts are so solid that they’re well worth the time and cost of pursuing, whether it’s a few hours and that $10 domain investment, or it’s a substantial undertaking that’ll require fundraising and a few key hires?
Well, it depends…
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Summary of The Google Penalty For Mobile Pop Ups On Your Website
It was announced in January of 2017 that Google had officially rolled out their “interstitial penalty” for websites using mobile interstitials (you can read more about interstitials here). What this essentially boils down to for most sites is a Google penalty for mobile pop ups.
This was widely reported but wasn’t necessarily properly emphasized to the millions of site owners and publishers who use mobile pop ups on their website. Much of the news related to this Google penalty was directed at interstitial ads that publisher might display. However, in implementation, Google appears to be penalizing all website that use any kind of content covering pop-up on their site (including newsletter sign-ups and other common types of “on-scroll” pop ups).
Below I’ll highlight how this Google penalty for mobile pop ups is working and outline exactly what you should do about it so that you don’t get burned.
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Grammar Help For Online Publishers & Website Owners
You know how to do keyword research, you have great original art and graphics, and your design is both gorgeous and SEO friendly. Nice. But, your time-on-site (or session duration) still isn’t very good and you fear it’s hurting your Google results. What’s wrong? You may need grammar help.
The problem could be a simple one: you’re paying too darn much attention to the search engines and too little attention to the actual people who come to your site and read your content. You know, actual humans. They not only want good topics, but expect good grammar and engaging writing too.
In this article, I’m going to dig into how to produce engaging writing that keeps your readers on-page and offer up some basic grammar help too. Because it turns out that well written is important. Don’t believe me? Hit up some of those fly-by-night websites and try to actually read the weird, stilted and typically “spun” articles they’re using just for SEO.
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Using Moz’s Keyword Finder To Improve Your Content
One of my favorite things to do is to show publishers and website owners how to use the bevy of useful tools available to them out on the web. As I recently did with MailChimp (and using it as a makeshift marketing automation tool), I thought it would be appropriate to do the same with a keyword finder; as I use keyword tools to do much more than content research.
In this case, I’ll be talking about the Moz Keyword Explorer. A fairly new tool available from the popular SEO software company. Keyword Explorer is actually free to use on a limited basis (you get 5 queries a month for free). However, if you use it correctly it can be much more than just a keyword research tool.
Below, I’ll show you how to use this tool to…
- Write content that is more likely to generate organic traffic over time
- Write content that is more likely to rank for multiple keywords
- Improve existing content so that it garners more organic traffic
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Using A Readability Score To Rank Higher
Your ability to rank highly in the results for a given search is a function of a lot of different factors, as you already know. Site traffic, inbound links, social network shares, age of your domain, quality of your HTML code all play a factor. But did you know that the complexity of your prose is a factor too and that this can be measured by a readability score?
While Google recently dropped reading level as a search filter, suggesting that it might not be something that people use to look for content, that doesn’t mean it’s still not a factor in how content ranks in search results. Readability determines if people will actually spend time on your site, visit other pages, or bounce; which are certainly ranking factors.
So, how do you make stuff readable, what is a readability score, and how do you optimize for it?
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How To Use MailChimp To Market Your Website
Website owners and online publishers are always looking for effective ways to drive more traffic to their site and market their content to existing users. Marketing automation is a great way to do this. However, very few sites invest in marketing automation tools (due to their high-cost). In this blog, I’ll show you how to use MailChimp as powerful, free marketing automation tool for your website.
Marketing automation is an absolute must for just about anyone involved modern marketing, yet very few websites have implemented the marketing processes that marketing automation systems support. In the post below, I’ll show you how I have successfully used a free MailChimp account to duplicate the most valuable processes provided by expensive marketing automation systems.
I have used just about every best of breed (BoB) marketing automation system on the market (Pardot, Marketo, Hubspot, Eloqua), and can I tell you that in most cases, website owners and publishers will be able to extract far more value out of the processes I will show below than they ever could from one of those big expensive enterprise systems.
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Create Highly Shareable Content Ideas
Way back when they were grad students at Stanford, two guys named Larry and Sergey were exploring how links could be used as the basis of a quality measure for Web pages. They figured that if a page gets incoming links from other pages that it has to be pretty decent. Tally them all up and popularity begets quality. Zoom forward and the two of them did pretty well founding a company called Google, but as that’s exploded into a blue chip stock, their algorithm needed to evolve to keep up with the ever-changing World Wide Web.
Today, people no longer show their appreciation for a Web page by linking to it from their own Web pages, MySpace profiles or diary-like blog posts. Nope, nowadays the big buzzword is “social signals” and it’s all about people both engaging with your content and sharing it on their social networks.
That’s true whether you target Facebook, Twitter, LinkedIn, Google Plus (which is still alive, reports of its imminent demise to the contrary), Pinterest or similar.
Which leads to the obvious dilemma for any information publisher in 2017: How can you create shareable content for your visitors and readers?
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Market Content With Promoted Tweets On Twitter
There are a lot of emerging ways for websites, publishers, and content producers to advertise their content to their desired audience. One of the most undervalued ways of doing this is through promoted tweets on Twitter. Top content producers have been continually surprised regarding the cost-effectiveness of their returns on Twitter.
We talked a lot about how to market your site and content, ethically — and for free — here. However, there are some major benefits of paying for additional promotion through some of the major social media platforms. For many, Twitter’s promoted tweets may actually end up offering the best value.
The secret is knowing how to setup effective, data-driven campaigns. Digital agencies and marketing gurus charge a ton of money to help people do this stuff, but I’m going to show you how to do this yourself below. I’ll give you the basics of how to create an effective cost effective campaign that exposes your content to your ideal reader so that they become regular visitors, make you more money, or help your content go viral.
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Digital Advertising Trends For Publishers
Online publishers and site owners are currently in the midst of some major changes. Digital advertising trends have shifted dramatically over the last decade — and even more so over the last 3 years. And, the current climate tells us that these shifts are likely to continue.
My podcast partner John Cole and I recently discussed 12 of the trends we expect will emerge in 2017 for site owners, ad ops pro’s, and website owners (episode #11 available on iTunes). In this article, I will break down each of those 12 trends and provide some tips on how publishers may be able to benefit from this forward insight.
These are not your ordinary cookie cutter digital ad trends and publishing industry changes. The info below comes straight from John and I and our combined 30 years of experience in this space and our exclusive access to partners like Google.
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Measure If Content is Quality Content
Content, content. Everyone tells you to produce great content and that Content is King. But how do you really know that what you’re writing — or having your staff or freelancers write — is actually quality content? You can’t simply conclude that if it’s producing engagement it’s good content, because as we know from the fake news epidemic on social media, click-bait can generate clicks and still be without worth. Not only that, but really good content can produce low engagement too, depending on theme and topic.
In this article, I thought it’d be a good time to stop and help you assess your content, to offer up some guidelines for producing great quality content, and offer some advice for testing yours to see if it can be improved.
If you’re more interested in reading about writing posts than rank better in search engines. Try this article about SEO. Continue reading “How To Measure If Content is Quality Content”