Apply To Get Into Google Ad Exchange

Apply To Get A Google Ad Exchange Account

how to get into google ad exchange

Before diving into exactly how to get a Google Ad Exchange (AdX) account, let’s get into the most common reasons why you many want one in the first place.

One major reason is that there are lots of ad networks that compete against each other for a publisher’s ad inventory. That means that there is increased competition, which in turns means getting a better price for each ad. Sounds great, right? Ad mediation is a good thing for publishers.

There’s only one issue — Google doesn’t approve just anyone to join the Google Ad Exchange. In fact, they are pretty selective! So, what can you do to get into the Google AdX? Continue reading “Apply To Get Into Google Ad Exchange”

Google Certified Publishing Partner Spotlight: Ezoic Case Study

Google Certified Publishing Partner Spotlight: Ezoic Case Study

Google’s Certified Publishing Partner, Ezoic , makes it easy for publishers to auto-optimize websites using A.I.

One of the top things on a site owner or publishers mind is how they can further optimize their site. Optimization can often take on a broad meaning; however, it is generally best defined by the goals that each site has for itself. Ezoic is a Google Certified Publishing Partner that has helped publishers grow revenue with solutions like DoubleClick for Publishers and AdSense using optimized layouts and multivariate ad testing.

Ezoic was recently spotlighted on the Inside AdSense blog for our success in helping publishers automatically optimize their sites to earn greater revenue and provide better user experiences. 

Ezoic platform users are able to successfully decrease bounce rate, increase time on site, and improve ad earnings by leveraging multivariate testing and machine learning on their site; according to the recent Ezoic study. These are generally some of the metrics most publishers are seeking to enhance through optimization. There is no cost to get started and Ezoic offers a free solution that most publishers choose to take advantage of for the long term. Continue reading “Google Certified Publishing Partner Spotlight: Ezoic Case Study”

Add Schema Markup To WordPress Site

Why Add Schema Markup To WordPress Website?

If you’re a publisher that has written recently about a person, product, event, service, news subject, or event created some type of review, one of the best ways to make your content rank higher in search engines is by including markup on your sites relevant content. However, there are not a lot of great resources out there that clearly show how to add Schema markup to WordPress sites.  

Schema markup allows a publisher’s content to  provide rich snippets to search engines in the search result for users. It provides things like Google with more information about a topic or term; thus creating a better result for people seeking information. Here’s how to add it to your posts and pages… Continue reading “Add Schema Markup To WordPress Site”

Facebook Clickbait Algorithm Now In Effect

Facebook launches clickbait algorithm to improve quality

Content quality has become a hot topic in the last month in the world of online publishing. The new Facebook clickbait algorithm —that was added recently — will constrain websites that embellish, distort, and withhold critical information from appearing in the news feed of their 1.71 billion (monthly) active users. The new clickbait initiative, is aimed at restoring the Facebook newsfeed to show stories that are relevant to users through a ranking system that displays the most important stories first.  

Additionally, the quality team at Facebook has manually designated thousands of article titles from past “clickbaity” articles and assigned them a score to prime the new algorithm.  We’ve all seen them in our newsfeed, articles like  “You’ll never believe who Kim K was seen strolling with” and “When she opened up the closet, and found this…I was shocked!”

Continue reading “Facebook Clickbait Algorithm Now In Effect”

Easy Ways To Improve AdSense Ads

improve adsense ads - easy adsense help - make more adsense money

3 Easy Ways To Improve Adsense Ads

Google Adsense is great because it’s easy to use and one of the most reliable ad networks available. If you have a website, and you want to start earning money, all you need to do is paste a few code snippets on the site and voila — AdSense ads are now showing for your users. 

The problem is that in many cases publishers lack direct expertise in how to really maximize AdSense ad earnings. In many cases, publishers have set up an account simply to make a few extra bucks and may not recognize the amount of revenue they are leaving on the table by not optimizing their site for AdSense ads; especially if a site generates a lot of organic traffic. Continue reading “Easy Ways To Improve AdSense Ads”

How To Use Popular SEO Tools

Publisher lab seo podcast

Popular SEO Tools

In a recent episode of our podcast, The Publisher Lab (shameless plug), we discussed SEO at length. We dove deep into the subject of Googles changing algorithm (and how to mitigate associated risks), how to increase page speed, and how to use popular SEO tools to attack low hanging fruit on your site. Below you will find a complimentary guide to all the tools we discussed and a little info about how you can use them.

Continue reading “How To Use Popular SEO Tools”

Interstitial Ads, Can You Still Use Them?

interstitial ads

What are interstitial ads and should I use them?

Interstitial ads are ads that load between pages of a user session, or even prior to reaching a search destination, that display in the middle of the screen. On desktop, these can sometimes be interesting and related to content, such as an advert for a Land Rover or Ford truck when visiting an automobile site. They have long been a tool for advertisers, but recent Google changes may make advertisers think twice before leveraging them like they have in the past. 

It’s important for publishers to examine their interstitial strategy carefully before making any final decisions. Continue reading “Interstitial Ads, Can You Still Use Them?”

Why Are Ad Earnings Dropping?

What happened to my ad earnings?

If you’re reading this there is a good chance you’re in the first stage of trying to figure out why your ad earnings from Adsense — or any number of different ad networks — have dropped. You’re not the first person to experience this issue, and as you’re probably aware, there are a lot of things to consider when answering the question. Below, we will share with you the most common — and therefore mostly likely — reasons why ad earnings dropping could be occurring on your site. Continue reading “Why Are Ad Earnings Dropping?”

AdSense Removes Ad Limits Per Page, Adds Valuable Inventory

Rejoice, ad limits per page removed!

Google has announced a powerful shift in their policy regarding ad limits per page for AdSense users. Google has removed the policy of limiting AdSense ads to three ads per page and added new criteria to reframe how publishers should approach AdSense ads on each page. The new criteria for navigating ad placements can be found in a section of the updated Google AdSense policy dubbed, Valuable Inventory.

AdSense Removes Ad Limits Per Page - AdSense - Google

Summary of the AdSense ad limits policy change

Here are the basic limitations that have been removed from the former policy and the primary policy updates to be aware of…

1.) Publishers can now place more than 3 ad units on a given page. This was previously not allowed.

2.) Each page can now have more than one large (greater than 300×600) ad unit. And mobile pages are now allowed an unlimited amount of 320×100 ad units below the fold.  However, the policy still limits the number of above the fold ads on mobile pages to one.

3.) The new policy inside the Valuable Inventory section states, “Advertising and other paid promotional material added to your pages should not exceed your content”. Essentially, Google is giving publishers more autonomy over their sites and how ads are placed. But, this comes with a warning,“[Google] may limit or disable ad serving on pages with little to no value and/or excessive advertising until changes are made.”

What AdSense is telling publishers…

These changes philosophically mirror many of the changes that Google made regarding their search algorithm in the past.  In search, Google started looking at quality metrics and user behavior/intent over measurement guidelines that had ruled the early days of search. The policy shift for AdSense can be seen as a similar shift.

By removing ad placement limits, Google is essentially saying that they aren’t as concerned about the number of ads on your site as they are about the quality of the content and the overall experience you are providing to your visitors. This means they’ve removed restrictions that may prevent you from getting the most out of your blog; while letting you know that there will be consequences if you’re not responsible with how these new abilities are utilized.

Google Adsense Policy

How to get the most out the AdSense policy change

This is an excellent opportunity for all publishers. The removal of rigid guidelines will make it easier to provide a better user experience while monetizing the blog more effectively. However, it will take some insight to truly take advantage of the change. Google is going to give publishers more freedom, but will also hold them accountable for changes that decrease the quality of their site (in the eyes of Google).  Our recommendation; multivariate testing.

Lord Kelvin once said, “if you can’t measure it, you can’t improve it”, and in this case, you may also destroy what you cannot measure. Here’s a place you can go to learn a little bit more about how multivariate testing can help you determine the optimal mix of ads on your site to improve user experience and ad revenue.

The final word on ad limits per page

AdSense users should see this as an opportunity.  The removal of restrictions gives all users greater control over ad placement; which obviously presents opportunities for more revenue and better user experience. But, it’s important to understand that this policy change really does put more responsibility back on the plate of the publisher.

Google is officially telling site owners that they are responsible for the quality and value of the entire experience on their site; as AdSense has removed almost all interventions (i.e. restrictions).  Doing nothing in light of these changes could prove risky. The smart thing to do would be to test the ads on your site and make intelligent changes based on what the data is telling you about user experience and revenue.

Questions? Send them to our team, or stay up to date with the latest AdSense news and information by subscribing to our newsletter above.

What Do Ad Networks Look for When Doing a Site Review?

What Do Ad Networks Look for When Doing a Site Review?

If you’re a publisher and have been investigating different ad networks, you’ve probably noticed that many of them require some type of site review before accepting you into their program. But what are they looking for, and is there anything you should know before submitting your site for review?

Every ad network has its own set of guidelines, but there are certain points that many of them will ask about for one reason or another. So, it’s a good idea to be ready with solid answers to the following questions. Continue reading “What Do Ad Networks Look for When Doing a Site Review?”