AdSense Removes Ad Limits Per Page, Adds Valuable Inventory

Rejoice, ad limits per page removed!

Google has announced a powerful shift in their policy regarding ad limits per page for AdSense users. Google has removed the policy of limiting AdSense ads to three ads per page and added new criteria to reframe how publishers should approach AdSense ads on each page. The new criteria for navigating ad placements can be found in a section of the updated Google AdSense policy dubbed, Valuable Inventory.

AdSense Removes Ad Limits Per Page - AdSense - Google

Summary of the AdSense ad limits policy change

Here are the basic limitations that have been removed from the former policy and the primary policy updates to be aware of…

1.) Publishers can now place more than 3 ad units on a given page. This was previously not allowed.

2.) Each page can now have more than one large (greater than 300×600) ad unit. And mobile pages are now allowed an unlimited amount of 320×100 ad units below the fold.  However, the policy still limits the number of above the fold ads on mobile pages to one.

3.) The new policy inside the Valuable Inventory section states, “Advertising and other paid promotional material added to your pages should not exceed your content”. Essentially, Google is giving publishers more autonomy over their sites and how ads are placed. But, this comes with a warning,“[Google] may limit or disable ad serving on pages with little to no value and/or excessive advertising until changes are made.”

What AdSense is telling publishers…

These changes philosophically mirror many of the changes that Google made regarding their search algorithm in the past.  In search, Google started looking at quality metrics and user behavior/intent over measurement guidelines that had ruled the early days of search. The policy shift for AdSense can be seen as a similar shift.

By removing ad placement limits, Google is essentially saying that they aren’t as concerned about the number of ads on your site as they are about the quality of the content and the overall experience you are providing to your visitors. This means they’ve removed restrictions that may prevent you from getting the most out of your blog; while letting you know that there will be consequences if you’re not responsible with how these new abilities are utilized.

Google Adsense Policy

How to get the most out the AdSense policy change

This is an excellent opportunity for all publishers. The removal of rigid guidelines will make it easier to provide a better user experience while monetizing the blog more effectively. However, it will take some insight to truly take advantage of the change. Google is going to give publishers more freedom, but will also hold them accountable for changes that decrease the quality of their site (in the eyes of Google).  Our recommendation; multivariate testing.

Lord Kelvin once said, “if you can’t measure it, you can’t improve it”, and in this case, you may also destroy what you cannot measure. Here’s a place you can go to learn a little bit more about how multivariate testing can help you determine the optimal mix of ads on your site to improve user experience and ad revenue.

The final word on ad limits per page

AdSense users should see this as an opportunity.  The removal of restrictions gives all users greater control over ad placement; which obviously presents opportunities for more revenue and better user experience. But, it’s important to understand that this policy change really does put more responsibility back on the plate of the publisher.

Google is officially telling site owners that they are responsible for the quality and value of the entire experience on their site; as AdSense has removed almost all interventions (i.e. restrictions).  Doing nothing in light of these changes could prove risky. The smart thing to do would be to test the ads on your site and make intelligent changes based on what the data is telling you about user experience and revenue.

Questions? Send them to our team, or stay up to date with the latest AdSense news and information by subscribing to our newsletter above.

What Do Ad Networks Look for When Doing a Site Review?

What Do Ad Networks Look for When Doing a Site Review?

If you’re a publisher and have been investigating different ad networks, you’ve probably noticed that many of them require some type of site review before accepting you into their program. But what are they looking for, and is there anything you should know before submitting your site for review?

Every ad network has its own set of guidelines, but there are certain points that many of them will ask about for one reason or another. So, it’s a good idea to be ready with solid answers to the following questions. Continue reading “What Do Ad Networks Look for When Doing a Site Review?”

Internet Advertising Trends 2016: Highlights from Mary Meeker’s Annual Report

Internet Advertising Trends 2016Each year, Mary Meeker of Kleiner Perkins Caufield & Byers (KPCB) produces her in-depth Internet Trends Report, and the 2016 version was just released at the beginning of June. This year’s edition is comprised of 213 slides that cover advertising and commerce trends, the re-imagining of communication and human-computer interfaces, data privacy and much more.

The full report is available on the KPCB website as well as on SlideShare. Here, we’ve pulled out some of the highlights that relate to Internet advertising and are likely to impact publishers. Continue reading “Internet Advertising Trends 2016: Highlights from Mary Meeker’s Annual Report”

10 Tools for Finding Trending Topics and Popular Content

Looking for new content ideas for your editorial calendar or recommendations for items to share on social media?

There are several online tools that make it easy to find the latest trending topics as well as the most popular content being published in each of these subject areas. Some of them are completely free, and many others have free limited versions available.

Here are a few that you may want to check out. Continue reading “10 Tools for Finding Trending Topics and Popular Content”

Hold On Tight, Here Comes Summer

Will summer seasonality affect your ad revenue?


We typically think of summer as the best time of year. The long, warm days are perfect for spending time outdoors with our friends and family. But what does that mean for ad revenue? With the average user spending less time in front of their computer there is less incentive for advertisers to spend big bucks on ad campaigns. So, as a publisher, summer might bring on a bit more panic than pleasure. Continue reading “Hold On Tight, Here Comes Summer”

Using Google Analytics to Better Understand Your Traffic

Using Google Analytics to Better Understand Your Traffic

Even though most publishers have added tracking code from Google Analytics to their sites, many are only using it to track top-level information, such as overall pageviews and sitewide bounce rate.

In practice, Google Analytics can be used to do so much more. We’ve put together a few examples here to show how you can use the tool to get more information about your site’s visitors and how your site compares to others in your industry. Continue reading “Using Google Analytics to Better Understand Your Traffic”

What Is Multivariate Testing and How Does It Work?

What Is Multivariate Testing and How Does It Work?

If you want to maximize ad revenue on your site, how many ads should you have on each page?

One person might say five because it increases the number of opportunities a user has to engage with ads on any particular page. Another might believe that having only two or three ads per page is better because it makes it more likely that a visitor will spend more time on your site, and the increase in pages per session translates to the viewer being exposed to more ad impressions overall.

Who is right?

Without data, it’s hard to tell. There are a lot of factors that impact ad earnings – such as site layout, ad location on the page, types of ads being shown and site content. If you truly want to discover what works best for your unique site, multivariate testing is the way to go. Continue reading “What Is Multivariate Testing and How Does It Work?”

Using Content Curation to Grow Your Site’s Traffic


Using Content Curation to Grow Your Traffic

A lot of people associate content curation with social media, news jacking or other methods used to get short-term traffic boosts. While all these things are types of curation, there are also additional ways you can curate content that will provide lasting benefits to your website and help you reach your long-term traffic goals.

There are still a few publishers and content marketers who are a little leery of content curation because they feel it is inferior in some way to creating original content. But, when done well, curation is a form of original content creation. When you add your own point of view to a curated piece of content or you put it in context for your specific audience, you really have created something new.

The real test of whether or not curated content is “good” is to ask if your work adds value. For instance, if you’re compiling a list of reputable resources for people who want to learn more about project management, you are actually creating a new resource yourself – one for those readers who wouldn’t know where to begin their search otherwise.

So, what types of curated content add value and are also most likely to increase your site’s traffic? Here are a few ideas you may want to try. Continue reading “Using Content Curation to Grow Your Site’s Traffic”

Getting Started with Keyword Research

Getting Started with Keyword Research

If you’re trying to boost organic traffic to your website, you need to know what types of things people are searching for that relate to your site. And, if you want to know that, keyword research is the best place to start.

According to Internet Live Stats, Google processes over 3.5 billion searches every day. All of these searches start with a user entering a phrase, such as “top project management software” or “best places to eat in Atlanta.” In each case, there is some specific reason that prompted the user to search for that phrase.

Sometimes that reason is just pure curiosity, but often the searcher is looking for information to be used when making a buying decision. As such, traffic that comes to a site as a result of these searches may be more prone to view or click on ads related to that same query, depending on the nature of the targeted keyword. Continue reading “Getting Started with Keyword Research”

Developing a Social Media Strategy That Fits Your Budget

Developing a Social Media Strategy That Fits Your BudgetIn today’s world, you need some type of social media presence to establish your site as a credible resource. It’s not hard to find case studies and white papers that discuss how to build a successful social media strategy, but most of these guides assume you have a decent amount of resources that can be dedicated to executing the strategy being described. If you have limited time and a tight budget, most of these strategies will be difficult – if not impossible – to implement effectively.

Now, social media marketing can be a great tool for growing your site’s traffic and reputation, but it is definitely not free. Even if you don’t plan to spend money on ads or to hire a dedicated social media manager, posting new content and monitoring your accounts for questions, mentions and messages takes more time than many people realize – and, in a lot of ways, time is more precious than money.

So, what should you do if you’re just starting out or if you’re looking for ways to revamp your current social media strategy to get a better return on your investment of time and resources? Continue reading “Developing a Social Media Strategy That Fits Your Budget”