How UX Truly Impacts Website Revenue Imagine you go to a website and you find it difficult to locate what you’re looking for. The world of cyberspace is big and easy to navigate quickly. You — like all other users — will...
Read MoreImprove Search Ranking For Old Content One of the highest impact forms of traffic for an online publisher is organic traffic. As new content is created, it is often viewed by many publishers as a set piece that they push off...
Read MoreApply To Get A Google Ad Exchange Account Before diving into exactly how to get a Google Ad Exchange (AdX) account, let’s get into the most common reasons why you many want one in the first place. One major reason is that there...
Read MoreGoogle Certified Publishing Partner Spotlight: Ezoic Case Study Google’s Certified Publishing Partner, Ezoic , makes it easy for publishers to auto-optimize websites using A.I. One of the top things on a site owner or publishers...
Read MoreHow latest AdWords change affects Organic Traffic On February 22nd and 23rd, Google rolled out a change to the way that Adwords ads are displayed on search results. As a publisher you might not think that this affects you since...
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The Benefits of Testing Ad Location Ad testing seems really simple and is probably something most...
Read MoreDetermining the viewability of your ads On websites, advertisers have relied upon metrics like click through rates, and number of impressions in order to price their ads. Knowing how many people are likely to click on an ad on a...
Read MoreTypes of Advertising & Ad Types (… and why you should test them) We are often bombarded with questions from publishers. The most common questions are ‘what is the ‘ideal’ ad setup for my...
Read MoreStart testing ads and find the best combinations If you’re using an adserver, you have your ‘waterfall’ of passback tags set up and everything is humming along nicely. You’re happy with your ad networks and you are confident...
Read MoreNetworks who bid in Google Ad Exchange (AdX) We get asked this a lot. Who gets to bid in Google Ad Exchange? Is it all just advertisers? Do ad networks get their ad inventory in Ad Exchanges? How about other ad exchanges like...
Read MoreGoogle has been making a lot of changes recently. A new holding company, new logo and now rolling out a new publisher program. So what is the Google Certified Publishing Partner program? What does it mean for publishers and,...
Read MoreIn September 2014, Ezoic became the world’s first and only tech-based Google Adsense Certified Partner. We are proud to be the first US-headquartered company to achieve this certification too! Adsense Certified Partners are...
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