Best Video Production Gear Choices For Digital Publishers
Last time we talked about video production gear, I explored a couple of important factors: audio, tripods, and lighting. As anyone who spends time on YouTube knows, you can get away with pretty poor video quality (think “shaky cam”) if your audio is good, so that might be the top thing you should work on improving for your own videos.
We’re not done talking about video production gear, however, because while you can definitely get started with a smartphone, better video recording gear is definitely going to yield better, more viewable results. You don’t have to go get a $250,000 4K broadcast rig, don’t worry, but it’s surprising how much a good camera can improve your end product.
At the end of the day, quality will help you stand out. Having a the right setup can help you deliver this level of quality, but that doesn’t mean you have to break the bank.
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When A/B Testing Your Website Is A Bad Idea?
A/B testing has been a valuable tool for marketers and researchers seeking to improve digital properties for well over a decade. Today, publishers are leveraging new testing technologies to conduct A/B tests on everything from site layouts to brand imagery. I’m willing to bet that more A/B tests are being conducted on websites across the globe now than ever before.
Unfortunately, A/B testing is often used as a gold-standard for decision-making in instances that it actually is sort of a blunt tool. How can data-driven decisions be anything but good, Tyler? That’s a great question. The answer is that you can never go wrong by following the data; however, it’s easy to be misled by what we think is intuitively the right decision.
Below, I’ll highlight some of the common ways that A/B testing is often used improperly, and highlight a model that can be used more effectively.
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Native Ads, Good or Bad?
If you’ve browsed the web at all in the past 5 years, you’ve likely come in contact thousands upon thousands of native ads. I’ll spare you the explanation of what native ads are — also known as recommended/sponsored content ads — and get right to the part everyone wants to know. What does the data tell us about native ads, and are they good or bad for your website?
It’s kind of a loaded question. Good and bad are a little subjective in this instance because it really depends on what we’re measuring. For the sake of this article, I’ll be spending my time digging into the data and learnings we have from publishers and websites that have run different experiments with native ads within the context of how they’ve affected user experience and monetization.
I’ll highlight what publishers should think about when considering native ads, how we’ve seen them used successfully, and the known risks associated with displaying them on your site to visitors.
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How To Become A Video Publisher & Grow Your Website
We’ve talked about the importance of video for your Web site, both from the perspective of catching your visitors attention and for improving your search ranking. Let’s go a bit more hands-on with the actual specifics of how to create a pro-quality video, from gear to lighting techniques, and become a first-class video publisher.
The good news is that video recording and editing tools have are better and more easy to work with than at any time in history, and you don’t need much more than a good, modern smartphone or laptop to get started! In fact, there are plenty of people who are using their iPhone, Galaxy S8 or similar to not just record and edit video content, but to go live on Facebook or Periscope/Twitter.
Below, I’ll share some secrets that publishers are using to grow their brand, visitors, and digital revenue using video.
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User Experience Metrics That Are Correlated With SEO
Organic search has a evolved a lot over the past decade. One of the most sophisticated ways search engines have changed is in the way they evaluate pages and content. User experience metrics have become more and more important as technical HTML structure (tags and the alike) have become less and less important.
This is something most content creators have familiarized themselves; however, many actually still struggle with measuring and understanding how user experience affects their overall organic search traffic.
Below, I’ll show you some of the fundamental user experience metrics that are most closely correlated with improved search rankings. I’ll also highlight the errors that digital publishers and website owners make when trying to improve user experiences and measure their organic search marketing progress.
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Why Video SEO Strategies for Digital Publishers Make Sense
Plenty of Web publishers hear the phrase “SEO” and think about page titles, keyword research, and incoming links. Is your sitemap accurate? Are you producing what Google considers thin content? Lots to worry about and the worst part of all search engine optimization effort is that there’s so darn much competition. Are there ever less than a million pages shown as the result of a Web search nowadays?
This is why video SEO is becoming such a hot topic among top publishers, bloggers, and website owners. There is a lot of value in having a strong video component to your publishing efforts, and I’ll show you why.
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Website Marketing Tips That Are Outdated
Are you trying to figure out why your content isn’t gaining the views it did a few years ago? Do you keep trying the same strategy with your content, prose, and headlines, even as you sigh every time someone mentions website marketing tips that you know in your soul you’re already doing?
Turns out, that just like the fashion industry, the online world changes and evolves. Digital publishers and bloggers that were once successful fall behind every day because they fail to stay up to date on what is working with modern audiences.
You see, user behaviors shift, on almost a monthly basis. This is why big dramatic web design projects almost never work out. Below, I’ll share with you some common strategies that simply don’t work like they used to, and offer some sage advice on how to pivot in the right direction.
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300×250 Ads Allowed Above The Fold On Mobile By Google
Google recently announced a major shift in their ad policy. Google has modified their stance on 300×250 ads allowed above the fold on mobile devices. Previously, websites with these ad sizes above the fold would be in violation of Google policy; which could net you one of those handy violation e-mails.
Now, Google has shifted their stance on these ads and is allowing all publishers to display 300×250 sized ads above the fold on mobile devices. Above the fold just means, in the viewport upon page load. Having 300c250 ads was previously viewed by Google as bad for user experience — and possibly a mechanism for accidental clicks.
Below, we’ll highlight what this news means for publishers and what can be done to take advantage of the changes.
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Title Tags That Work For New Posts…
Tyler Bishop of Ezoic and I were talking about the critical importance of researching and writing great title tags for your online publishing endeavors and sharing our strategies when it became obvious that we’re not quite on the same page.
Tyler is very focused on data and analytics while my approach is more middle of the road, trying to find a balance between the analytics and something with verve. We decided our conversation warranted a deeper public discussion, so low and behold, our collective advice, tips, and more are all below for your enjoyment.
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Blogging & Publishings Tips From An Industry Veteran
Last week, Tyler and I chatted about my history and background in Web publishing and the evolution of my sites. Our discussion continues this week, but you should probably start with last week’s discussion so you have some context…
As a veteran of this space, I’ve seen it evolve a lot. I’m happy Tyler and I took some time to discuss how it’s changed, where it’s going, and how to get there.
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