Measure Online Ad Rates vs Your Site Revenue

Measure Online Ad Rates vs. Your Site

One of the hardest secrets to uncover  if you’re a publisher or site owner is what other sites are actually earning from their display or programmatic ads. This is a closely guarded black box; with many ad partners forbidding outward data-sharing. This means a lot of publishers are left guessing on what current ad rates are. This can be dangerous and frustrating.

It’s one of the most common questions across ad ops and site owner forums across the web, “are ad rates down for everyone, or just me”? That question usually meets a stalemate because there are so many factors involved and no publisher is outwardly sharing all of their ad revenue data (yikes, why would they).

online ad rates

That’s why the new Ad Revenue Index — that finally sheds some light on all of this — is so great for site owners and publishers. No longer do we have to guess about ad rates. We can finally see if changes on our sites are in concordance with marketplace trends or more specific to our individual sites. It’s publically available and you can view it by clicking the link above.

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Seasonal Advertising Trends That Affect Site Earnings

Seasonal Advertising Trends

Most people reading this article are probably trying to figure out if fluctuations in their site’s ad earnings are the results of normal seasonal advertising trends — or something more sinister occurring on their own site. Luckily, there’s been enough data accumulating for years to directly determine what seasonal trends look like. Below are resources to visualize and evaluate seasonal advertising trends. They will help you discern whether or not your site is being affected by these global changes.

seasonal ads index

I will also post several key things that you can do on your site to minimize risks associated with seasonality drops in your site’s earnings. These tips are commonly overlooked by sites and can mitigate seasonality lulls and help contribute to greater overall earnings in the long term as well.

If you’re trying to troubleshoot what you think might be a non-seasonal drop in ad earnings, you should read this comprehensive guide that outlines a way of truly determining the cause.

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The Web Traffic That Produces The Most Value Per Visitor

What Traffic Produces The Most Value Per Visitor?

Both newbies and veterans of the blogging and online world have a simple measure of site success that they start with, web traffic. Generally, the more traffic you have, the more successful your site will be. Easy enough, and heck, you can even use one of those retro counters to show people that they’re visitor XXX to your site. But, as your site matures — and you start earning some serious ad revenue — you may find yourself wondering, what kind of web traffic is actually delivering me the most per visitor?

web traffic that delivers the most value per visitor

Now to be fair, this isn’t limited to people new to the web, this same love of raw numbers pervades the entire marketing world too, where influencer marketing companies pay more if you have more Twitter followers, more friends on Instagram, more fans on Facebook and, of course, lots of raw traffic to your website. Even knowing that you can buy fans, friends and followers!

To learn about how to identify your highest earning ad clickers and attract more of them, check out this article instead…

Let’s set the record straight: website traffic is all about quality, not quantity. So, how do you identify quality — and just how relative is that term, anyway?

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Apply To Get Into Google Ad Exchange

Apply To Get A Google Ad Exchange Account

how to get into google ad exchange

Before diving into exactly how to get a Google Ad Exchange (AdX) account, let’s get into the most common reasons why you many want one in the first place.

One major reason is that there are lots of ad networks that compete against each other for a publisher’s ad inventory. That means that there is increased competition, which in turns means getting a better price for each ad. Sounds great, right? Ad mediation is a good thing for publishers.

There’s only one issue — Google doesn’t approve just anyone to join the Google Ad Exchange. In fact, they are pretty selective! So, what can you do to get into the Google AdX? Continue reading “Apply To Get Into Google Ad Exchange”

Google Certified Publishing Partner Spotlight: Ezoic Case Study

Google Certified Publishing Partner Spotlight: Ezoic Case Study


Google’s Certified Publishing Partner, Ezoic , makes it easy for publishers to auto-optimize websites using A.I.

One of the top things on a site owner or publishers mind is how they can further optimize their site. Optimization can often take on a broad meaning; however, it is generally best defined by the goals that each site has for itself. Ezoic is a Google Certified Publishing Partner that has helped publishers grow revenue with solutions like DoubleClick for Publishers and AdSense using optimized layouts and multivariate ad testing.

Ezoic was recently spotlighted on the Inside AdSense blog for our success in helping publishers automatically optimize their sites to earn greater revenue and provide better user experiences. 

Ezoic platform users are able to successfully decrease bounce rate, increase time on site, and improve ad earnings by leveraging multivariate testing and machine learning on their site; according to the recent Ezoic study. These are generally some of the metrics most publishers are seeking to enhance through optimization. There is no cost to get started and Ezoic offers a free solution that most publishers choose to take advantage of for the long term.

Being a Google Certified Partner, Ezoic’s platform even makes it easier for publishers to apply to the Google Ad Exchange and access other functions that are not normally available to every publisher. Continue reading “Google Certified Publishing Partner Spotlight: Ezoic Case Study”

How To Use Popular SEO Tools

Publisher lab seo podcast

Popular SEO Tools

In a recent episode of our podcast, The Publisher Lab (shameless plug), we discussed SEO at length. We dove deep into the subject of Googles changing algorithm (and how to mitigate associated risks), how to increase page speed, and how to use popular SEO tools to attack low hanging fruit on your site. Below you will find a complimentary guide to all the tools we discussed and a little info about how you can use them.

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Interstitial Ads, Can You Still Use Them?

interstitial ads

What are interstitial ads and should I use them?

Interstitial ads are ads that load between pages of a user session, or even prior to reaching a search destination, that display in the middle of the screen. On desktop, these can sometimes be interesting and related to content, such as an advert for a Land Rover or Ford truck when visiting an automobile site. They have long been a tool for advertisers, but recent Google changes may make advertisers think twice before leveraging them like they have in the past. 

It’s important for publishers to examine their interstitial strategy carefully before making any final decisions. Continue reading “Interstitial Ads, Can You Still Use Them?”

Why Are Ad Earnings Dropping?

What happened to my ad earnings?

If you’re reading this there is a good chance you’re in the first stage of trying to figure out why your ad earnings from Adsense — or any number of different ad networks — have dropped. You’re not the first person to experience this issue, and as you’re probably aware, there are a lot of things to consider when answering the question. Below, we will share with you the most common — and therefore mostly likely — reasons why ad earnings dropping could be occurring on your site.

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AdSense Removes Ad Limits Per Page, Adds Valuable Inventory

Rejoice, ad limits per page removed!

Google has announced a powerful shift in their policy regarding ad limits per page for AdSense users. Google has removed the policy of limiting AdSense ads to three ads per page and added new criteria to reframe how publishers should approach AdSense ads on each page. The new criteria for navigating ad placements can be found in a section of the updated Google AdSense policy dubbed, Valuable Inventory.

AdSense Removes Ad Limits Per Page - AdSense - Google

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Hold On Tight, Here Comes Summer

Will summer seasonality affect your ad revenue?

seasonality

We typically think of summer as the best time of year. The long, warm days are perfect for spending time outdoors with our friends and family. But what does that mean for ad revenue? With the average user spending less time in front of their computer there is less incentive for advertisers to spend big bucks on ad campaigns. So, as a publisher, summer might bring on a bit more panic than pleasure. Continue reading “Hold On Tight, Here Comes Summer”