Measure Online Ad Rates vs. Your Site
One of the hardest secrets to uncover if you’re a publisher or site owner is what other sites are actually earning from their display or programmatic ads. This is a closely guarded black box; with many ad partners forbidding outward data-sharing. This means a lot of publishers are left guessing on what current ad rates are. This can be dangerous and frustrating.
It’s one of the most common questions across ad ops and site owner forums across the web, “are ad rates down for everyone, or just me”? That question usually meets a stalemate because there are so many factors involved and no publisher is outwardly sharing all of their ad revenue data (yikes, why would they).
That’s why the new Ad Revenue Index — that finally sheds some light on all of this — is so great for site owners and publishers. No longer do we have to guess about ad rates. We can finally see if changes on our sites are in concordance with marketplace trends or more specific to our individual sites. It’s publically available and you can view it by clicking the link above.
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