If you’re a publisher and have been investigating different ad networks, you’ve probably noticed that many of them require some type of site review before accepting you into their program. But what are they looking for, and is there anything you should know before submitting your site for review?
Every ad network has its own set of guidelines, but there are certain points that many of them will ask about for one reason or another. So, it’s a good idea to be ready with solid answers to the following questions. Continue reading “What Do Ad Networks Look for When Doing a Site Review?”
Each year, Mary Meeker of Kleiner Perkins Caufield & Byers (KPCB) produces her in-depth Internet Trends Report, and the 2016 version was just released at the beginning of June. This year’s edition is comprised of 213 slides that cover advertising and commerce trends, the re-imagining of communication and human-computer interfaces, data privacy and much more.
The full report is available on the KPCB website as well as on SlideShare. Here, we’ve pulled out some of the highlights that relate to Internet advertising and are likely to impact publishers. Continue reading “Internet Advertising Trends 2016: Highlights from Mary Meeker’s Annual Report”
Looking for new content ideas for your editorial calendar or recommendations for items to share on social media?
There are several online tools that make it easy to find the latest trending topics as well as the most popular content being published in each of these subject areas. Some of them are completely free, and many others have free limited versions available.
Here are a few that you may want to check out. Continue reading “10 Tools for Finding Trending Topics and Popular Content”