Mobile Usage Statistics: Key Facts and Findings for Publishers

Mobile Usage Statistics For Publishers

mobile usage statisticsMobile devices have become an integral part of our daily lives. We use them at work, at home and everywhere in between to stay connected to the world around us. And while the desktop computer is far from dead, mobile-only Internet usage is on the rise — especially amongst the Millennial crowd. Take a look at some of the mobile usage stats and smartphone statistics below to see exactly where things are headed.

Wondering what other practices are growing and which are declining? We’ve put together a compilation of all mobile usage statistics from a variety of resources to help you get a better picture of the overall mobile landscape. Continue reading “Mobile Usage Statistics: Key Facts and Findings for Publishers”

Will Google AMP & Facebook Instant Articles Affect Your Publishing Strategy?

Facebook Instant Article viewed on smartphoneLast month, a couple of big pieces of news caused quite a stir in the world of mobile publishing. First, Facebook announced that it will be opening up its Instant Articles program to all publishers on April 12th of this year. A week later, Google rolled out a change that made AMP (Accelerated Mobile Pages) webpages more visible in mobile search results.

Both Facebook and Google have stated that the main motivation for developing these publishing formats is to help overcome the problem of slow page load times on mobile devices. But some publishers are concerned about the limits these formats may place on the layout of their pages and how their ad revenues will be affected.

We’ll discuss these concerns a bit more in a moment, but first let’s take a look at some of the basic features of these two formats. Continue reading “Will Google AMP & Facebook Instant Articles Affect Your Publishing Strategy?”

Google Mobile Friendly?

What all AdSense Publishers need to know.

The past couple of years have seen an astounding upsurge in mobile page views. The growth of users who are accessing information with their smartphones or tablets, rather than using a traditional desktop, means that every site now needs to work on every device. Most website owners understand the importance of having a mobile-friendly site but may not have the time or ability to build one; Its now become an imperative. Continue reading “Google Mobile Friendly?”