Seasonal Advertising Trends That Affect Site Earnings

Seasonal Advertising Trends

Most people reading this article are probably trying to figure out if fluctuations in their site’s ad earnings are the results of normal seasonal advertising trends — or something more sinister occurring on their own site. Luckily, there’s been enough data accumulating for years to directly determine what seasonal trends look like. Below are resources to visualize and evaluate seasonal advertising trends. They will help you discern whether or not your site is being affected by these global changes.

seasonal ads index

I will also post several key things that you can do on your site to minimize risks associated with seasonality drops in your site’s earnings. These tips are commonly overlooked by sites and can mitigate seasonality lulls and help contribute to greater overall earnings in the long term as well.

If you’re trying to troubleshoot what you think might be a non-seasonal drop in ad earnings, you should read this comprehensive guide that outlines a way of truly determining the cause.

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How To Use Popular SEO Tools

Publisher lab seo podcast

Popular SEO Tools

In a recent episode of our podcast, The Publisher Lab (shameless plug), we discussed SEO at length. We dove deep into the subject of Googles changing algorithm (and how to mitigate associated risks), how to increase page speed, and how to use popular SEO tools to attack low hanging fruit on your site. Below you will find a complimentary guide to all the tools we discussed and a little info about how you can use them.

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Hold On Tight, Here Comes Summer

Will summer seasonality affect your ad revenue?

seasonality

We typically think of summer as the best time of year. The long, warm days are perfect for spending time outdoors with our friends and family. But what does that mean for ad revenue? With the average user spending less time in front of their computer there is less incentive for advertisers to spend big bucks on ad campaigns. So, as a publisher, summer might bring on a bit more panic than pleasure. Continue reading “Hold On Tight, Here Comes Summer”

Testing Ad Location Is Powerfully Beneficial

The Benefits of Testing Ad Location

1. BETTER AD COMBINATIONS ON ALL PAGES = More Money

This is probably the one everyone is most interested in, right? Showing ads in the right place, at the right time, can double your monthly ad income.  But why is this?

Testing ad locations or – putting it more correctly – ad combinations (which combination of ads to show a user in certain scenarios- which could be different on each page of a site) is fundamental in determining a site’s ability to generate strong ad earnings.

Everyone knows that it is important to show ads that are prominent enough to make maximum ad revenue but many don’t understand how important it is to avoid spamming away users. Additionally, it is very important to understand how users actually use your site and interact with the ads available.

Every user on a site interacts with it differently and different locations may influence each user in a different way. When you start to think of it this way, testing ad location becomes kind of intimidating. How is it possible to truly optimize in light of all these factors?

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Mobile Menus and Fonts – 5 Tips to a Better Mobile Site

Internet browsing is going mobile – make sure you’re ready!

It goes without saying that a modern mobile site should be written in responsive design so that the content re-sizes to fit the screen size available.  However, often scaling down a desktop site to fit the screen results in unreadable text and images lose much of their impact. Continue reading “Mobile Menus and Fonts – 5 Tips to a Better Mobile Site”

Reading the experiments’ page

There is lots of useful information in your experiments’ page. Here’s a brief guide to help you find your way around.

The experiments’ page is designed to give you a visual representation of the results of the different layout experiments being tested by ezoic.  The results are organized by device (desktop, tablet and mobile) and can be customized to show particular date ranges. Continue reading “Reading the experiments’ page”

Website Testing: Not just for Ecommerce sites

Testing – Not just for ecommerce websites

Ecommerce sites are pros at testing their website’s layout. Take Amazon, for example. Their site looks different than it did a couple of years ago, especially on mobile and tablet. Does it look better now? That’s a personal question. Does it perform better? You can bet your last dollar it does. Continue reading “Website Testing: Not just for Ecommerce sites”

5 Practical things you can do to improve your site

  1. Write great content – update regularly

Content is King – a bit of a cliché maybe, but it is still absolutely true.  Your content is the reason people come to your site and quality/quantity of content is also among the main factors in search engine ranking. Visitors don’t come because they like the look of the site, or because you have some fancy transitions for images etc.  It’s all about the content.  Continue reading “5 Practical things you can do to improve your site”

Digital Democracy or Design Dictatorship?

Opinion polls are an essential tool in policy determination, workers’ councils and 360 degree assessments steer working practices and focus groups inform design and function. But often the voice of the masses is counter-intuitive to current industry opinion. Continue reading “Digital Democracy or Design Dictatorship?”

The Switch

When we first began offering Ezoic as a service to website owners, we had full control over the experiments. When a site signed up, we would automatically build 100+ different layouts and test them all. I’ll admit, some were prettier than others 🙂 Continue reading “The Switch”