For more details check out the Getting Started Guide.
Category: Company
Going Steady With Ad Testing
So you’ve started testing elements on your site, and you aren’t sure what to make of the results after a few days. It can often feel like a lot of change all at once. Sometimes you might ask yourself – is it even worth it? Continue reading “Going Steady With Ad Testing”
Ad Networks Who Bid in Google Ad Exchange (AdX)
Networks who bid in Google Ad Exchange (AdX)
We get asked this a lot. Who gets to bid in Google Ad Exchange? Is it all just advertisers? Do ad networks get their ad inventory in Ad Exchanges? How about other ad exchanges like Open X? Do ad networks buy ads there too? In short, people want to know who’s buying their ads…
Below we have a list of who bids in the Google Ad Exchange (the Google ad network site list) and what other ad exchanges exist out there.
Continue reading “Ad Networks Who Bid in Google Ad Exchange (AdX)”
Google Certified Publishing Partner
Google has been making a lot of changes recently. A new holding company, new logo and now rolling out a new publisher program. So what is the Google Certified Publishing Partner program? What does it mean for publishers and, indeed, what does it mean for Ezoic and those other companies who have been lucky enough to get through the certification process and partner-up with Google. Continue reading “Google Certified Publishing Partner”
Veteran’s Day / Remembrance Day Thanks
At Ezoic we are lucky enough to be in the presence of 3 amazing veterans every day. Today, we say thanks to them and all the others that served their country. Continue reading “Veteran’s Day / Remembrance Day Thanks”
New Features June/July 2014
We’re excited about it. And you should be too!
Business and Corporate Sites
Ezoic’s optimization technology is now available for business and corporate sites who are looking to improve their website’s usability. Get access to touch-and-swipe enabled mobile and tablet versions of your site along with modern, user-friendly desktop versions.
Google has reported that upwards of 70% of people are more likely to use a service or buy a product if the company has a mobile-friendly site. Don’t lose out on those potential customers! Continue reading “New Features June/July 2014”
5 Practical things you can do to improve your site
- Write great content – update regularly
Content is King – a bit of a cliché maybe, but it is still absolutely true. Your content is the reason people come to your site and quality/quantity of content is also among the main factors in search engine ranking. Visitors don’t come because they like the look of the site, or because you have some fancy transitions for images etc. It’s all about the content. Continue reading “5 Practical things you can do to improve your site”
Advertising is not a dirty word: why advertisements are good for your site.
Free information on tap
We are truly lucky to live the digital age, where access to information on just about any subject imaginable is available at the click of a mouse, jab of a finger, or wave of a hand! And this information is – for the most part -free. Whether you’re looking for information about brain chemistry, gardening advice or to find that single elusive ‘fact’, you’ll most likely use Google or another major search engine and get an answer almost instantaneously. Continue reading “Advertising is not a dirty word: why advertisements are good for your site.”
Sleepless Startup
For many of us, our best ideas don’t come to us when we are in a boardroom or sitting at a desk — they tend to come to us when nothing else is occupying our minds. For me, the problem with this reality is that it is a rare occasion when work or the kids isn’t consuming the vast majority of my mindshare — so the only time that I seem to “free” from distractions is when I’m sleeping (or supposed to be). Continue reading “Sleepless Startup”
The Switch
When we first began offering Ezoic as a service to website owners, we had full control over the experiments. When a site signed up, we would automatically build 100+ different layouts and test them all. I’ll admit, some were prettier than others 🙂 Continue reading “The Switch”