Facebook Clickbait Algorithm Now In Effect

Facebook launches clickbait algorithm to improve quality

Content quality has become a hot topic in the last month in the world of online publishing. The new Facebook clickbait algorithm —that was added recently — will constrain websites that embellish, distort, and withhold critical information from appearing in the news feed of their 1.71 billion (monthly) active users. The new clickbait initiative, is aimed at restoring the Facebook newsfeed to show stories that are relevant to users through a ranking system that displays the most important stories first.  

Additionally, the quality team at Facebook has manually designated thousands of article titles from past “clickbaity” articles and assigned them a score to prime the new algorithm.  We’ve all seen them in our newsfeed, articles like  “You’ll never believe who Kim K was seen strolling with” and “When she opened up the closet, and found this…I was shocked!”

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Testing Ad Location Is Powerfully Beneficial

The Benefits of Testing Ad Location

1. BETTER AD COMBINATIONS ON ALL PAGES = More Money

This is probably the one everyone is most interested in, right? Showing ads in the right place, at the right time, can double your monthly ad income.  But why is this?

Testing ad locations or – putting it more correctly – ad combinations (which combination of ads to show a user in certain scenarios- which could be different on each page of a site) is fundamental in determining a site’s ability to generate strong ad earnings.

Everyone knows that it is important to show ads that are prominent enough to make maximum ad revenue but many don’t understand how important it is to avoid spamming away users. Additionally, it is very important to understand how users actually use your site and interact with the ads available.

Every user on a site interacts with it differently and different locations may influence each user in a different way. When you start to think of it this way, testing ad location becomes kind of intimidating. How is it possible to truly optimize in light of all these factors?

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Website to App

Why You Should Build an App of Your Website!

The ‘Mobilegeddon’ upgrade in April this year was Google’s acknowledgement of a global shift in user behaviour towards mobile devices [Google Webmaster Blog]. 2014 marked the year in which desktop usage was overtaken by mobile- and the trend is only going upwards. With this in mind, many publishers are now aware of the importance of having a mobile friendly site. Continue reading “Website to App”

5 Practical things you can do to improve your site

  1. Write great content – update regularly

Content is King – a bit of a cliché maybe, but it is still absolutely true.  Your content is the reason people come to your site and quality/quantity of content is also among the main factors in search engine ranking. Visitors don’t come because they like the look of the site, or because you have some fancy transitions for images etc.  It’s all about the content.  Continue reading “5 Practical things you can do to improve your site”

Tips on picking the topic of your (next) website

Which website to launch next?

 

Looking for a new website idea? Interested in making some good money from your website?

There is no secret formula to be successful online, but we think if you follow these guidelines you are more likely to succeed! Here’s a few tips – take it or leave it! Your call 🙂 Continue reading “Tips on picking the topic of your (next) website”

Advertising is not a dirty word: why advertisements are good for your site.

Free information on tap

We are truly lucky to live the digital age, where access to information on just about any subject imaginable is available at the click of a mouse, jab of a finger, or wave of a hand! And this information is – for the most part -free. Whether you’re looking for information about brain chemistry, gardening advice or to find that single elusive ‘fact’, you’ll most likely use Google or another major search engine and get an answer almost instantaneously. Continue reading “Advertising is not a dirty word: why advertisements are good for your site.”

The ‘site refresh’ vs Continuous Testing

For those publishers who have been publishing content for more than a few years, there is an assumption that every few years you’ll need to do a ‘site refresh’ to update the look of the site and ‘keep it current’. You might even think about getting a mobile site made… The assumption is that once this is all done, you can get back to creating content until the next refresh in a few years time. Continue reading “The ‘site refresh’ vs Continuous Testing”

The Science of Constant And Neverending Improvement (CANI or Kaizen カイゼン)

As someone who’s been around in business for a while now, I’ve understood it to be true (almost by osmosis) that the principle of Kaizen was instrumental in helping the Japanese industrial economy recover and succeed after the end of World War Two.  As most of us know, Kaizen is the philosophy and science of constant and never ending improvement (CANI), or betterment or refinement.  It’s the idea that nothing is ever finished, or declared perfect; there is always room for improvement.   Continue reading “The Science of Constant And Neverending Improvement (CANI or Kaizen カイゼン)”

Empirical Design. Can a computer really design a better site than you?

 

When iOS7 came out a few days ago, I was struck by how evolutionary design improvement has become. I’ve already forgotten what iOS6 was like. In my mind it’s now a relic, useful at the time, but now surpassed and bettered. All those subtle changes Apple engineers and designers made to improve how I use my phone. And as a user, I don’t notice all of them consciously. I just know that I like it better this way. Continue reading “Empirical Design. Can a computer really design a better site than you?”