Why AdSense Ads Aren’t Showing Impressions
This year, there has been an increase in the number of discussions online inside of AdSense forums about why AdSense ads aren’t showing any impressions on certain websites or pages. There are two common culprits that have emerged for this: Ads.txt issues with AdSense AND Google’s recent change to prevent ads from showing on uncrawled pages (Google AdSense Brand Safety update).
Below, I will reveal the nature of both issues and offer complete solutions on how to solve both problems. I’ll demonstrate how to get AdSense ads to show again on pages affected by both potential issues. And Finally, I will offer some tips that will prevent future issues with these problems so that you can avoid any disruptions in your AdSense ad impressions.
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Running Ad Balance Experiments That Actually Work
Google AdSense has recently reintroduced attention to a subject I happen to know quite a lot about. Running ad balance experiments has long been thought by publishers to be directly connected to being able to improve visitor experiences, and with Google now rolling out Chrome ad blocking penalties for sites with ad density violations, the subject has picked up steam once again.
This massive new Google policy change has led to Google also implementing upgrades inside of some of their ad products like Adsense. Tools like Auto Ads, and being able to run Ad Balance Experiments, sounds really good on paper. Less ad density, fewer ads, and the same amount of revenue! Great, right?
Unfortunately, broad solutions to ad balance generally don’t work – and these products have not gotten the best feedback from users. So how do publishers account for ad balance, reduce ad density in light of Google policy changes, and improve visitor experiences along the way without losing any revenue?
Fortunately, I have access to tons of data on this subject that I’ll share below. I’ll highlight the impact these things have on overall ad revenue and other important factors like SEO as well.
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How To Handle Google Abusive Experiences Violations
Starting on February 15th, Chrome will institute the removal of all ads from sites that have a “failing” status for more than 30 days in the Ad Experience Report inside of the Google Web Tools portal. Abusive experience violations that fall outside of the guidelines set by the Coalition for Better Ads (which I’ll get into below) will be what Google uses to identify abusive ad experiences. Publishers will need to be proactive in identifying violations and fixing them.
Google will notify publishers that they have abusive ad experiences on their properties, and if these are not corrected, Chrome will begin blocking ALL ADS (not just Google ads) on that website.
Google is actively reviewing sites, and if the status is “Failing”, the Abusive Experience Report inside of Google Search Console will show samples of ad experiences found by Googlebot on your site that are triggering abusive experience violations. Publishers are being given very small windows to fix these violations (30 days); however, Google is providing a review process that will allow publishers to get back on the right side of things relatively quickly if they fail to do so inside the window.
Obviously, none of this is ideal. Below, I’ll discuss how to handle violations, how to prevent disruptions of ads displaying on Chrome browsers, and how we can avoid more of these kinds of regulations in the future. Continue reading “How To Handle Google Abusive Experiences Violations”