How Many Ads Are Too Many Ads On A Website?
There are few questions that galvanize online publishers quite like how many ads are too many ads to display on a website or webpage. Just about every quality publisher wants to find a balance of digital revenue and visitor trust/experience on their site. Ultimately, most that I speak with, err on the side of caution when making these ultimate determinations.
Below, I’ll share hard data on this subject and outline everything digital publishers should know about determining how many ads should be displayed on a webpage. I’ll review all the data that exists on the subject and offer recommendations for balancing user experiences with online revenue.
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The Ads.txt Information That Websites Should Know
Ads.txt is an ad ecosystem innovation that aims to eliminate the ability of bad actors to profit from counterfeit ad inventory in the open digital marketplace. As with any major ad ecosystem changes, improvements, or innovations, there is a lot of misinformation going around about the Ads.txt project.
Below, I break down everything publishers and advertisers should be aware of; relating to the Ads.txt project. All of this information is pulled directly from the comprehensive webinar I did with former Googler, Ohad Tzur (who just returned from Google’s Think Publishing event). This webinar is recorded and available to watch below as well.
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TTFB Shouldn’t Matter, Test This Instead For Pagespeed
Time To First Byte (TTFB) is a metric used to measure how quickly a web server responds to a visitor request. It is used as an industry metric when discussing website speed or pagespeed and is the core metric used by popular site speed measurement tools (Pingdom, PageSpeed Insights, etc). It sounds like it should be an accurate/good measurement for how quickly a page loads for potential visitors, and something webmasters and publishers should be paying close attention to, but it’s really not.
In fact, if you’re concerned about SEO, visitor experiences, and ad revenue, it really isn’t near as important as measuring a handful of other things.
What you really want to understand is how quickly the visitors are getting the content, how quickly they can interact with the content, and how quickly ads and other important scripts load. These are the things that typically affect SEO, UX, and ad revenue the most (relating to speed).
Below, I’ll show you what metrics you should be looking at instead of the arbitrary page speed tools and how you can track those as well. I’ll also tell you why these metrics are more impactful for things like SEO; compared to TTFB which actually isn’t ever a factor in search algorithms.
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How To Monetize A Website Using Only Banner Ads
For those that commonly follow our blog, you’re probably pretty familiar with the types of research, strategies, and tutorials we share. So you may be asking, “why do an entire article on how to monetize a website using only banner ads”? Simple. We get asked about it all the time and I see people asking the question in forums every day.
I thought it would be helpful to put something a little more comprehensive together for digital publishers and website owners that seriously want to know if they can generate 100% of their revenue from banner ads (aka displays ads, programmatic ads, native ads, etc.).
I watch thousands of publishers earn 100% of their revenue from the ads on website traffic every day, and I’ve seen all types and kinds of operations doing it. Below, I’ll share what these websites all have in common, what strategies work the best, and how I recommend websites approach this kind of business strategy…
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5 Website Improvement Ideas You Can Do Using Ezoic
Most of the articles I write are on research, tutorials, or something related to modern techniques for digital publishers and website owners to grow their sites. However, I am always surprised by how many publishers read our blog and are unfamiliar with all the cool website improvement ideas that can be simply completed using Ezoic.
If you’re not an Ezoic user, you can still look at the website improvement ideas listed below and execute them without using Ezoic. It’s just much easier if you’re already currently using the Ezoic platform.
Below, are some ideas to improve your website using some of the features and applications available to everyone on the Ezoic platform. These ideas are obviously outside of the primary reasons many publishers use Ezoic; which is automated ad testing and session improvement, but valauble and impactfiul nonetheless.
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