The Switch

When we first began offering Ezoic as a service to website owners, we had full control over the experiments. When a site signed up, we would automatically build 100+ different layouts and test them all. I’ll admit, some were prettier than others 🙂 Continue reading “The Switch”

The ‘site refresh’ vs Continuous Testing

For those publishers who have been publishing content for more than a few years, there is an assumption that every few years you’ll need to do a ‘site refresh’ to update the look of the site and ‘keep it current’. You might even think about getting a mobile site made… The assumption is that once this is all done, you can get back to creating content until the next refresh in a few years time. Continue reading “The ‘site refresh’ vs Continuous Testing”

The Science of Constant And Neverending Improvement (CANI or Kaizen カイゼン)

As someone who’s been around in business for a while now, I’ve understood it to be true (almost by osmosis) that the principle of Kaizen was instrumental in helping the Japanese industrial economy recover and succeed after the end of World War Two.  As most of us know, Kaizen is the philosophy and science of constant and never ending improvement (CANI), or betterment or refinement.  It’s the idea that nothing is ever finished, or declared perfect; there is always room for improvement.   Continue reading “The Science of Constant And Neverending Improvement (CANI or Kaizen カイゼン)”