Do You Need An Ad Ops Team?

Do You Need An Ad Ops Team?

If you’re reading this article, there’s a good chance you’ve built yourself a website and decided to try and make some money. That may be where you’ve encountered the idea of an ad ops team.

do you need an ad ops team

For a lot of online publishers, the catalyst to start a website be the fact that you’ve read somewhere that people can make money by publishing content online, and maybe you’ve thought to yourself, “I’d like to make money! How do I do that?!”

One of the easiest, most sustainable, and highest paying ways to do this is to display ads on your property to generate ad earnings. How ads are configured on your site can make a huge difference in the amount of revenue generated.

Enter the world of Ad Operations.

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Seasonal Advertising Trends That Affect Site Earnings

Seasonal Advertising Trends

Most people reading this article are probably trying to figure out if fluctuations in their site’s ad earnings are the results of normal seasonal advertising trends — or something more sinister occurring on their own site. Luckily, there’s been enough data accumulating for years to directly determine what seasonal trends look like. Below are resources to visualize and evaluate seasonal advertising trends. They will help you discern whether or not your site is being affected by these global changes.

seasonal ads index

I will also post several key things that you can do on your site to minimize risks associated with seasonality drops in your site’s earnings. These tips are commonly overlooked by sites and can mitigate seasonality lulls and help contribute to greater overall earnings in the long term as well.

If you’re trying to troubleshoot what you think might be a non-seasonal drop in ad earnings, you should read this comprehensive guide that outlines a way of truly determining the cause.

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The Web Traffic That Produces The Most Value Per Visitor

What Traffic Produces The Most Value Per Visitor?

Both newbies and veterans of the blogging and online world have a simple measure of site success that they start with, web traffic. Generally, the more traffic you have, the more successful your site will be. Easy enough, and heck, you can even use one of those retro counters to show people that they’re visitor XXX to your site. But, as your site matures — and you start earning some serious ad revenue — you may find yourself wondering, what kind of web traffic is actually delivering me the most per visitor?

web traffic that delivers the most value per visitor

Now to be fair, this isn’t limited to people new to the web, this same love of raw numbers pervades the entire marketing world too, where influencer marketing companies pay more if you have more Twitter followers, more friends on Instagram, more fans on Facebook and, of course, lots of raw traffic to your website. Even knowing that you can buy fans, friends and followers!

To learn about how to identify your highest earning ad clickers and attract more of them, check out this article instead…

Let’s set the record straight: website traffic is all about quality, not quantity. So, how do you identify quality — and just how relative is that term, anyway?

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Apply To Get Into Google Ad Exchange

Apply To Get A Google Ad Exchange Account

how to get into google ad exchange

Before diving into exactly how to get a Google Ad Exchange (AdX) account, let’s get into the most common reasons why you many want one in the first place.

One major reason is that there are lots of ad networks that compete against each other for a publisher’s ad inventory. That means that there is increased competition, which in turns means getting a better price for each ad. Sounds great, right? Ad mediation is a good thing for publishers.

There’s only one issue — Google doesn’t approve just anyone to join the Google Ad Exchange. In fact, they are pretty selective! So, what can you do to get into the Google AdX? Continue reading “Apply To Get Into Google Ad Exchange”

Facebook Clickbait Algorithm Now In Effect

Facebook launches clickbait algorithm to improve quality

Content quality has become a hot topic in the last month in the world of online publishing. The new Facebook clickbait algorithm —that was added recently — will constrain websites that embellish, distort, and withhold critical information from appearing in the news feed of their 1.71 billion (monthly) active users. The new clickbait initiative, is aimed at restoring the Facebook newsfeed to show stories that are relevant to users through a ranking system that displays the most important stories first.  

Additionally, the quality team at Facebook has manually designated thousands of article titles from past “clickbaity” articles and assigned them a score to prime the new algorithm.  We’ve all seen them in our newsfeed, articles like  “You’ll never believe who Kim K was seen strolling with” and “When she opened up the closet, and found this…I was shocked!”

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Why Are Ad Earnings Dropping?

What happened to my ad earnings?

If you’re reading this there is a good chance you’re in the first stage of trying to figure out why your ad earnings from Adsense — or any number of different ad networks — have dropped. You’re not the first person to experience this issue, and as you’re probably aware, there are a lot of things to consider when answering the question. Below, we will share with you the most common — and therefore mostly likely — reasons why ad earnings dropping could be occurring on your site.

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What Do Ad Networks Look for When Doing a Site Review?

What Do Ad Networks Look for When Doing a Site Review?

If you’re a publisher and have been investigating different ad networks, you’ve probably noticed that many of them require some type of site review before accepting you into their program. But what are they looking for, and is there anything you should know before submitting your site for review?

Every ad network has its own set of guidelines, but there are certain points that many of them will ask about for one reason or another. So, it’s a good idea to be ready with solid answers to the following questions. Continue reading “What Do Ad Networks Look for When Doing a Site Review?”

Internet Advertising Trends 2016: Highlights from Mary Meeker’s Annual Report

Internet Advertising Trends 2016Each year, Mary Meeker of Kleiner Perkins Caufield & Byers (KPCB) produces her in-depth Internet Trends Report, and the 2016 version was just released at the beginning of June. This year’s edition is comprised of 213 slides that cover advertising and commerce trends, the re-imagining of communication and human-computer interfaces, data privacy and much more.

The full report is available on the KPCB website as well as on SlideShare. Here, we’ve pulled out some of the highlights that relate to Internet advertising and are likely to impact publishers. Continue reading “Internet Advertising Trends 2016: Highlights from Mary Meeker’s Annual Report”

Hold On Tight, Here Comes Summer

Will summer seasonality affect your ad revenue?

seasonality

We typically think of summer as the best time of year. The long, warm days are perfect for spending time outdoors with our friends and family. But what does that mean for ad revenue? With the average user spending less time in front of their computer there is less incentive for advertisers to spend big bucks on ad campaigns. So, as a publisher, summer might bring on a bit more panic than pleasure. Continue reading “Hold On Tight, Here Comes Summer”

Flattr Plus: Good or Bad Deal for Publishers?

Flattr Plus - Good or Bad Deal for PublishersAs publishers all across the globe are looking for ways to deal with the growing usage of ad blocking software, Adblock Plus is teaming up with Flattr on an initiative that will supposedly help publishers recoup some of the revenue lost when ads aren’t shown to site visitors. But is this effort a true attempt to mitigate losses for publishers who depend on ad earnings to fund their sites, or is it really intended as a means for Adblock Plus to further monetize its own product?

According to a press release distributed on May 3, a beta version of this new service – called Flattr Plus – will launch early this summer. Interested parties can start signing up now at https://flattrplus.com/ to get early access, and publishers can fill out a contact form if they want to get more information about how the service works. Continue reading “Flattr Plus: Good or Bad Deal for Publishers?”