Testing Ad Location Is Powerfully Beneficial
The Benefits of Testing Ad Location Ad testing seems really simple and is probably something most...
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Tag: real-time bidding
Active View
Determining the viewability of your ads On websites, advertisers have relied upon metrics like click through rates, and number of impressions in order to price their ads. Knowing how many people are likely to click on an ad on a...
Read MoreAd Networks Who Bid in Google Ad Exchange (AdX)
Networks who bid in Google Ad Exchange (AdX) We get asked this a lot. Who gets to bid in Google Ad Exchange? Is it all just advertisers? Do ad networks get their ad inventory in Ad Exchanges? How about other ad exchanges like...
Read MoreAdvertising is not a dirty word: why advertisements are good for your site.
Free information on tap We are truly lucky to live the digital age, where access to information on just about any subject imaginable is available at the click of a mouse, jab of a finger, or wave of a hand! And this information...
Read MoreAd Networks v Ad Exchanges: A beginner’s guide
Ever wondered about the differences between Ad Networks and Ad Exchanges? Here’s a quick overview. Internet Audience Unlike TV or radio (broadcast) adverts that will be seen by lots of people viewing or listening to the...
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