Seasonal Advertising Trends That Affect Site Earnings

Seasonal Advertising Trends

Most people reading this article are probably trying to figure out if fluctuations in their site’s ad earnings are the results of normal seasonal advertising trends — or something more sinister occurring on their own site. Luckily, there’s been enough data accumulating for years to directly determine what seasonal trends look like. Below are resources to visualize and evaluate seasonal advertising trends. They will help you discern whether or not your site is being affected by these global changes.

seasonal ads index

I will also post several key things that you can do on your site to minimize risks associated with seasonality drops in your site’s earnings. These tips are commonly overlooked by sites and can mitigate seasonality lulls and help contribute to greater overall earnings in the long term as well.

If you’re trying to troubleshoot what you think might be a non-seasonal drop in ad earnings, you should read this comprehensive guide that outlines a way of truly determining the cause.

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Apply To Get Into Google Ad Exchange

Apply To Get A Google Ad Exchange Account

how to get into google ad exchange

Before diving into exactly how to get a Google Ad Exchange (AdX) account, let’s get into the most common reasons why you many want one in the first place.

One major reason is that there are lots of ad networks that compete against each other for a publisher’s ad inventory. That means that there is increased competition, which in turns means getting a better price for each ad. Sounds great, right? Ad mediation is a good thing for publishers.

There’s only one issue — Google doesn’t approve just anyone to join the Google Ad Exchange. In fact, they are pretty selective! So, what can you do to get into the Google AdX? Continue reading “Apply To Get Into Google Ad Exchange”

Testing Ad Location Is Powerfully Beneficial

The Benefits of Testing Ad Location

1. BETTER AD COMBINATIONS ON ALL PAGES = More Money

This is probably the one everyone is most interested in, right? Showing ads in the right place, at the right time, can double your monthly ad income.  But why is this?

Testing ad locations or – putting it more correctly – ad combinations (which combination of ads to show a user in certain scenarios- which could be different on each page of a site) is fundamental in determining a site’s ability to generate strong ad earnings.

Everyone knows that it is important to show ads that are prominent enough to make maximum ad revenue but many don’t understand how important it is to avoid spamming away users. Additionally, it is very important to understand how users actually use your site and interact with the ads available.

Every user on a site interacts with it differently and different locations may influence each user in a different way. When you start to think of it this way, testing ad location becomes kind of intimidating. How is it possible to truly optimize in light of all these factors?

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The Effect of Ad Color on Ad Performance

How ad color affects ad performance

Ad color has now been proven to be extremely important in online advertising and publishing. It is one of the most immediate forms of communication — and can be used to improve the way your ads and articles are perceived. You’ll see below, the importance ad color has on ad performance.

ad color

Psychological studies of our reactions to color differ wildly in their results. One study finds that football teams are more likely to lose when the opposing team wears red, while another finds that you are more likely to find a woman attractive if she is wearing red clothing.[1] [2]

So what do we know about ad colors after reviewing all the information in the industry and examining over 23,000 sites using our platform for testing?

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Google Discontinues Adsense Certified Partner Program

Out with the old and in with the new – Google Certified Publishing Partner Program replaces AdSense Certified Partnership

The Google AdSense Certified Partner (GASCP) program ceased to be an active program, and was ‘sunset’ – a rather nice term for ‘retired’ – on December 31, 2015.

AdSense Certified Publisher Program

However, publishers can still seek out qualified help by choosing a partner from the program’s successor,  Continue reading “Google Discontinues Adsense Certified Partner Program”

Active View

Determining the viewability of your ads

On websites, advertisers have relied upon metrics like click through rates, and number of impressions in order to price their ads. Knowing how many people are likely to click on an ad on a specific website page, or how many people view a page helps assign value to ad locations.

camoleon  owl

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AdSense vs Google Ad Exchange

AdSense vs Google Ad Exchange (Google AdX)

A lot of people want to know the difference— or advantages that either offer — between AdSense and Google Ad Exchange. Well, for starters, Adsense and Google Ad Exchange revenue can be dramatically different. Google Ad Exchange offers many distinct advantages that AdSense alone does not (AdSense actually exists inside the AdX). However getting a Google AdX account is not something that every publisher can do. In this post, we’ll dive into what the Doubleclick Ad Exchange is, how to apply to get a Google Ad Exchange account and the advantages that it offers over AdSense.

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Ad Networks Who Bid in Google Ad Exchange (AdX)

Networks who bid in Google Ad Exchange (AdX)

bid in the google ad exchange
Did you know that thousands of ad networks bid for ad inventory in Google’s Ad Exchange every day?

We get asked this a lot.  Who gets to bid in Google Ad Exchange?  Is it all just advertisers? Do ad networks get their ad inventory in Ad Exchanges?  How about other ad exchanges like Open X? Do ad networks buy ads there too?  In short, people want to know who’s buying their ads…

Below we have a list of who bids in the Google Ad Exchange (the Google ad network site list) and what other ad exchanges exist out there.

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Google Certified Publishing Partner

Google has been making a lot of changes recently.  A new holding company, new logo and now rolling out a new publisher program. So what is the Google Certified Publishing Partner program?  What does it mean for publishers and, indeed, what does it mean for Ezoic and those other companies who have been lucky enough to get through the certification process and partner-up with Google. Continue reading “Google Certified Publishing Partner”