Month: June 2017

What is a good RPM or eCPM for a website? One of the most common questions I see from digital publishers is, “what is a good RPM or eCPM for my website?” I completely understand this sentiment. RPMs (rate per mille)...

Create A Newsletter That Brings More Website Traffic If you’re a good publisher, you already know all about the top modern traffic-building techniques; like advanced keyword research and optimizing titles to maximize your SERPs...

Recover From “Two-Click” AdSense Penalty Publishers leveraging Google AdSense ad units on their site have recently noticed a new Google penalty affecting their ad earnings. Both AdSense publishers, and larger...

Maximizing Digital Revenue Using Often Neglected Insights If you’re a creative type, it’s easy to get into the groove of writing, publishing, publicizing, and repeating. We’ve been told for many years that content is king and...

Data Science & Artificial Intelligence In Digital Publishing It’s been said that marketers ruin everything. I certainly wouldn’t go that far, but am willing to admit that modern marketers can certainly make it...