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Posted by Dwayne Lafleur | May 24, 2016 | 0
What is CPM? CPM means “cost per mille” or, more modernly, “cost per thousand”. Mille is the term used for a thousand impressions in the ad business. It’s an everyday metric that advertisers and ad...
Read MorePosted by Dwayne Lafleur | Feb 29, 2016 | 0
How latest AdWords change affects Organic Traffic On February 22nd and 23rd, Google rolled out a change to the way that Adwords ads are displayed on search results. As a publisher you might not think that this affects you since...
Read MorePosted by Dwayne Lafleur | Jan 13, 2016 | 0
We all know about mobile apps – there are over 1.5 million apps available on both the Google Play Store (Android Devices) and Apple’s App Store – and most of us use them every day. You’ve probably even heard that...
Read MorePosted by Dwayne Lafleur | Dec 20, 2015 | 0
AdSense CPM Changes How your revenue from AdSense, Google Ad Exchange and other ad networks and ad exchanges change during the seasons. At Ezoic, we have the luxury of being able to track and view the online advertising market...
Read MorePosted by Dwayne Lafleur | Dec 29, 2014 | 0
Earlier this year I wrote about “The Ups & Downs of Online Advertising” which dived into the changes in advertiser behavior that occur during the various seasons as well as brand marketing budgets and their...
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