Hold On Tight, Here Comes Summer

Will summer seasonality affect your ad revenue?

seasonality

We typically think of summer as the best time of year. The long, warm days are perfect for spending time outdoors with our friends and family. But what does that mean for ad revenue? With the average user spending less time in front of their computer there is less incentive for advertisers to spend big bucks on ad campaigns. So, as a publisher, summer might bring on a bit more panic than pleasure. Continue reading “Hold On Tight, Here Comes Summer”

Using Google Analytics to Better Understand Your Traffic

Using Google Analytics to Better Understand Your Traffic

Even though most publishers have added tracking code from Google Analytics to their sites, many are only using it to track top-level information, such as overall pageviews and sitewide bounce rate.

In practice, Google Analytics can be used to do so much more. We’ve put together a few examples here to show how you can use the tool to get more information about your site’s visitors and how your site compares to others in your industry. Continue reading “Using Google Analytics to Better Understand Your Traffic”

What Is Multivariate Ad Testing & How Does It Work?

What Is Multivariate Ad Testing and How Does It Work?

What is multivariate ad testing & how can I do it?

If you want to maximize ad revenue on your site, how many ads should you have on each page and where should they go?

One person might say five ads per age because it increases the number of opportunities a user has to engage with ads on any particular page. Another might believe that having only two or three ads per page is better because it makes it more likely that a visitor will spend more time on your site, and the increase in pages per session translates to the viewer being exposed to more ad impressions overall. But, that still doesn’t answer where they should go or what sizes they should be.

Who is right?

Without data, it’s hard to tell. Anyone who quickly blurts out an answer isn’t being honest. There are a lot of factors that impact ad earnings – such as site layout, ad location on the page, types of ads being shown and site content. If you truly want to discover what works best for your unique site, multivariate ad testing is the way to go.  Continue reading “What Is Multivariate Ad Testing & How Does It Work?”

Using Content Curation to Grow Your Site’s Traffic

 

Using Content Curation to Grow Your Traffic

A lot of people associate content curation with social media, news jacking or other methods used to get short-term traffic boosts. While all these things are types of curation, there are also additional ways you can curate content that will provide lasting benefits to your website and help you reach your long-term traffic goals.

There are still a few publishers and content marketers who are a little leery of content curation because they feel it is inferior in some way to creating original content. But, when done well, curation is a form of original content creation. When you add your own point of view to a curated piece of content or you put it in context for your specific audience, you really have created something new.

The real test of whether or not curated content is “good” is to ask if your work adds value. For instance, if you’re compiling a list of reputable resources for people who want to learn more about project management, you are actually creating a new resource yourself – one for those readers who wouldn’t know where to begin their search otherwise.

So, what types of curated content add value and are also most likely to increase your site’s traffic? Here are a few ideas you may want to try. Continue reading “Using Content Curation to Grow Your Site’s Traffic”

Getting Started with Keyword Research

Getting Started with Keyword Research

If you’re trying to boost organic traffic to your website, you need to know what types of things people are searching for that relate to your site. And, if you want to know that, keyword research is the best place to start.

According to Internet Live Stats, Google processes over 3.5 billion searches every day. All of these searches start with a user entering a phrase, such as “top project management software” or “best places to eat in Atlanta.” In each case, there is some specific reason that prompted the user to search for that phrase.

Sometimes that reason is just pure curiosity, but often the searcher is looking for information to be used when making a buying decision. As such, traffic that comes to a site as a result of these searches may be more prone to view or click on ads related to that same query, depending on the nature of the targeted keyword. Continue reading “Getting Started with Keyword Research”

Developing a Social Media Strategy That Fits Your Budget

Developing a Social Media Strategy That Fits Your BudgetIn today’s world, you need some type of social media presence to establish your site as a credible resource. It’s not hard to find case studies and white papers that discuss how to build a successful social media strategy, but most of these guides assume you have a decent amount of resources that can be dedicated to executing the strategy being described. If you have limited time and a tight budget, most of these strategies will be difficult – if not impossible – to implement effectively.

Now, social media marketing can be a great tool for growing your site’s traffic and reputation, but it is definitely not free. Even if you don’t plan to spend money on ads or to hire a dedicated social media manager, posting new content and monitoring your accounts for questions, mentions and messages takes more time than many people realize – and, in a lot of ways, time is more precious than money.

So, what should you do if you’re just starting out or if you’re looking for ways to revamp your current social media strategy to get a better return on your investment of time and resources? Continue reading “Developing a Social Media Strategy That Fits Your Budget”