Why Are Ad Earnings Dropping?

What happened to my ad earnings?

If you’re reading this there is a good chance you’re in the first stage of trying to figure out why your ad earnings from Adsense — or any number of different ad networks — have dropped. You’re not the first person to experience this issue, and as you’re probably aware, there are a lot of things to consider when answering the question. Below, we will share with you the most common — and therefore mostly likely — reasons why ad earnings dropping could be occurring on your site.

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Best Traffic Source For Ad Revenue

The Best Traffic Source for Ad Revenue

traffic source for ad revenue

In 2015, there were 3.17 billion internet users,  that’s just under half of the entire world’s population.  Year after year, people are continuing to plug in, and make the online world part of their everyday lives. According to the 2015 Strategy Analytics advertising forecast, 28% of the 187 billion dollars spent on advertising in the US was digital. And, Publishers want to know what piece of that pie is most valuable. So what is the best traffic source for ad revenue?

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Active View

Determining the viewability of your ads

On websites, advertisers have relied upon metrics like click through rates, and number of impressions in order to price their ads. Knowing how many people are likely to click on an ad on a specific website page, or how many people view a page helps assign value to ad locations.

camoleon  owl

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Ad Networks Who Bid in Google Ad Exchange (AdX)

Networks who bid in Google Ad Exchange (AdX)

bid in the google ad exchange
Did you know that thousands of ad networks bid for ad inventory in Google’s Ad Exchange every day?

We get asked this a lot.  Who gets to bid in Google Ad Exchange?  Is it all just advertisers? Do ad networks get their ad inventory in Ad Exchanges?  How about other ad exchanges like Open X? Do ad networks buy ads there too?  In short, people want to know who’s buying their ads…

Below we have a list of who bids in the Google Ad Exchange (the Google ad network site list) and what other ad exchanges exist out there.

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Advertising is not a dirty word: why advertisements are good for your site.

Free information on tap

We are truly lucky to live the digital age, where access to information on just about any subject imaginable is available at the click of a mouse, jab of a finger, or wave of a hand! And this information is – for the most part -free. Whether you’re looking for information about brain chemistry, gardening advice or to find that single elusive ‘fact’, you’ll most likely use Google or another major search engine and get an answer almost instantaneously. Continue reading “Advertising is not a dirty word: why advertisements are good for your site.”

The Switch

When we first began offering Ezoic as a service to website owners, we had full control over the experiments. When a site signed up, we would automatically build 100+ different layouts and test them all. I’ll admit, some were prettier than others 🙂 Continue reading “The Switch”