Apply To Get A Google Ad Exchange Account
Before diving into exactly how to get a Google Ad Exchange (AdX) account, let’s get into the most common reasons why you many want one in the first place.
One major reason is that there are lots of ad networks that compete against each other for a publisher’s ad inventory. That means that there is increased competition, which in turns means getting a better price for each ad. Sounds great, right? Ad mediation is a good thing for publishers.
There’s only one issue — Google doesn’t approve just anyone to join the Google Ad Exchange. In fact, they are pretty selective! So, what can you do to get into the Google AdX? Continue reading “Apply To Get Into Google Ad Exchange”
Google Certified Publishing Partner Spotlight: Ezoic Case Study
Google’s Certified Publishing Partner, Ezoic , makes it easy for publishers to auto-optimize websites using A.I.
One of the top things on a site owner or publishers mind is how they can further optimize their site. Optimization can often take on a broad meaning; however, it is generally best defined by the goals that each site has for itself. Ezoic is a Google Certified Publishing Partner that has helped publishers grow revenue with solutions like DoubleClick for Publishers and AdSense using optimized layouts and multivariate ad testing.
Ezoic was recently spotlighted on the Inside AdSense blog for our success in helping publishers automatically optimize their sites to earn greater revenue and provide better user experiences.
Ezoic platform users are able to successfully decrease bounce rate, increase time on site, and improve ad earnings by leveraging multivariate testing and machine learning on their site; according to the recent Ezoic study. These are generally some of the metrics most publishers are seeking to enhance through optimization. There is no cost to get started and Ezoic offers a free solution that most publishers choose to take advantage of for the long term.
Being a Google Certified Partner, Ezoic’s platform even makes it easier for publishers to apply to the Google Ad Exchange and access other functions that are not normally available to every publisher. Continue reading “Google Certified Publishing Partner Spotlight: Ezoic Case Study”
Why Add Schema Markup To WordPress Website?
If you’re a publisher that has written recently about a person, product, event, service, news subject, or event created some type of review, one of the best ways to make your content rank higher in search engines is by including Schema.org markup on your sites relevant content. However, there are not a lot of great resources out there that clearly show how to add Schema markup to WordPress sites.
Schema markup allows a publisher’s content to provide rich snippets to search engines in the search result for users. It provides things like Google with more information about a topic or term; thus creating a better result for people seeking information. Here’s how to add it to your posts and pages… Continue reading “Add Schema Markup To WordPress Site”
Facebook launches clickbait algorithm to improve quality
Content quality has become a hot topic in the last month in the world of online publishing. The new Facebook clickbait algorithm —that was added recently — will constrain websites that embellish, distort, and withhold critical information from appearing in the news feed of their 1.71 billion (monthly) active users. The new clickbait initiative, is aimed at restoring the Facebook newsfeed to show stories that are relevant to users through a ranking system that displays the most important stories first.
Additionally, the quality team at Facebook has manually designated thousands of article titles from past “clickbaity” articles and assigned them a score to prime the new algorithm. We’ve all seen them in our newsfeed, articles like “You’ll never believe who Kim K was seen strolling with” and “When she opened up the closet, and found this…I was shocked!”
Continue reading “Facebook Clickbait Algorithm Now In Effect”
3 Easy Ways To Improve Adsense Ads
Google Adsense is great because it’s easy to use and one of the most reliable ad networks available. If you have a website, and you want to start earning money, all you need to do is paste a few code snippets on the site and voila — AdSense ads are now showing for your users.
The problem is that in many cases publishers lack direct expertise in how to really maximize AdSense ad earnings. In many cases, publishers have set up an account simply to make a few extra bucks and may not recognize the amount of revenue they are leaving on the table by not optimizing their site for AdSense ads; especially if a site generates a lot of organic traffic. Continue reading “Easy Ways To Improve AdSense Ads”
Popular SEO Tools
In a recent episode of our podcast, The Publisher Lab (shameless plug), we discussed SEO at length. We dove deep into the subject of Googles changing algorithm (and how to mitigate associated risks), how to increase page speed, and how to use popular SEO tools to attack low hanging fruit on your site. Below you will find a complimentary guide to all the tools we discussed and a little info about how you can use them.
Continue reading “How To Use Popular SEO Tools”
What are interstitial ads and should I use them?
Interstitial ads are ads that load between pages of a user session, or even prior to reaching a search destination, that display in the middle of the screen. They are closely related to the pop-up.
On desktop, these can sometimes be interesting and related to content, such as an advert for a Land Rover or Ford truck when visiting an automobile site. They have long been a tool for advertisers and publishers alike, but recent Google changes may have publishers thinking twice before leveraging them like they have in the past.
It’s important for publishers to examine their interstitial strategy carefully before making any final decisions; as the new Google penalty for mobile interstitial ads has basically rendered them useless for publishers that derive any significant portion of traffic to their website from organic search. Continue reading “Interstitial Ads, Can You Still Use Them?”
What happened to my ad earnings?
If you’re reading this there is a good chance you’re in the first stage of trying to figure out why your ad earnings from Adsense — or any number of different ad networks — have dropped. You’re not the first person to experience this issue, and as you’re probably aware, there are a lot of things to consider when answering the question. Below, we will share with you the most common — and therefore mostly likely — reasons why ad earnings dropping could be occurring on your site.
Continue reading “Why Are Ad Earnings Dropping?”