Ethically Sharing Content To Earn Ad Revenue

Learn the secret to sharing content to earn ad revenue

Good websites of all shapes and sizes usually have one thing in common, great content. Whether a site is new and still growing, or well established and expanding it’s readership, exposing interested parties to your content is key to attracting new visitors to your site. However, many are toiling away without key secrets for sharing content. These ethical tips could quickly expedite many of their efforts and generate more ad revenue and more web traffic.

sharing content ethically and effectively

The term ethical is a really important distinction here. As most sites are aware, earning good quality visitors through an ethical means is the most sustainable way to grow a site’s following. Shortcuts and other blackhat methods of traffic attraction can be short-lived and short-sided. To grow a sustainable site that generates growing ad revenue, you will need to find proven, ethical ways for sharing content.

Below, I’ll highlight some ways that I have used (and seen other top publishers use) to dramatically increase traffic in less than 30 days. These methods can be used for both long-term and short-term growth. Ultimately, these ways of sharing content can be a valuable investment of any site owner or publishers time. Continue reading “Ethically Sharing Content To Earn Ad Revenue”

How To Improve Search Ranking For Old Content

Improve Search Ranking For Old Content

One of the highest impact forms of traffic for an online publisher is organic traffic. As new content is created, it is often viewed by many publishers as a set piece that they push off into cyberspace hoping that their social media and regular viewers will engage in the piece positively enough for it rank well in search engines the world over (mainly, Google).

improve search ranking for old content

Unfortunately, this strategy in of itself excludes one of the most impactful methods for improving overall organic traffic; which is old content that already ranks… just not as well as you would like. So, how do you improve search ranking for old content?

Continue reading “How To Improve Search Ranking For Old Content”

10 Tools for Finding Trending Topics and Popular Content

Looking for new content ideas for your editorial calendar or recommendations for items to share on social media?

There are several online tools that make it easy to find the latest trending topics as well as the most popular content being published in each of these subject areas. Some of them are completely free, and many others have free limited versions available.

Here are a few that you may want to check out. Continue reading “10 Tools for Finding Trending Topics and Popular Content”

Developing a Social Media Strategy That Fits Your Budget

Developing a Social Media Strategy That Fits Your BudgetIn today’s world, you need some type of social media presence to establish your site as a credible resource. It’s not hard to find case studies and white papers that discuss how to build a successful social media strategy, but most of these guides assume you have a decent amount of resources that can be dedicated to executing the strategy being described. If you have limited time and a tight budget, most of these strategies will be difficult – if not impossible – to implement effectively.

Now, social media marketing can be a great tool for growing your site’s traffic and reputation, but it is definitely not free. Even if you don’t plan to spend money on ads or to hire a dedicated social media manager, posting new content and monitoring your accounts for questions, mentions and messages takes more time than many people realize – and, in a lot of ways, time is more precious than money.

So, what should you do if you’re just starting out or if you’re looking for ways to revamp your current social media strategy to get a better return on your investment of time and resources? Continue reading “Developing a Social Media Strategy That Fits Your Budget”

How to Use Pinterest Promoted Pins to Grow Traffic

How to Use Pinterest Promoted Pins

Have soHow to Use Pinterest Promoted Pins to Grow Your Trafficme great pages on your site that aren’t getting as much traffic as you think they deserve? If you have a Pinterest account, you may want to use Pinterest promoted pins to give those articles or pages a quick, inexpensive boost. For just a few dollars, promoted pins can help you start to build traffic for an article that will continue to grow long after your campaign has ended.

For growing traffic, using Pinterest is often a more cost-effective strategy than using Facebook, Twitter or other social media networks. This is because of Pinterest’s search-based approach to content sharing. That is, in addition to looking at their home feed, a large majority of Pinterest’s users rely on the site’s internal search feature to discover new content related to their interests.

On Facebook and Twitter, internal search results favor content that has been shared recently. Pinterest’s internal search factors in relevance and popularity a little more heavily. So, when you promote a pin on Pinterest for a few days, you get the benefit of increased visibility during the time of the promotion plus extra “free” visibility after the campaign is over due to the popularity the pin gained during the campaign. Continue reading “How to Use Pinterest Promoted Pins to Grow Traffic”

How Will Facebook’s Latest News Feed Changes Affect Publishers?

On Facebook's Latest News Feed ChangeApril 21, Facebook announced that it was, once again, making a change to the method it uses to decide which stories are shown at the top of a user’s News Feed.

Announcements like these tend to concern many publishers – especially if they have been getting a lot of referral traffic from Facebook – since even minor changes can have a major impact on social media referrals. However, this particular change could be a very positive thing for publishers who focus on high-quality content and creating a positive user experience.

What does the change entail? Facebook will now consider how much time is spent viewing an article after it is clicked as part of its collection of factors to determine News Feed ranking. That is, if all other things are equal and users spend more time looking at Article A after clicking on it than they do with Article B, then Article A will have a greater chance to be shown in a user’s News Feed. Additionally, Facebook states that it “will also be looking at the time spent within a threshold so as not to accidentally treat longer articles preferentially.”

It seems like this update’s primary focus is to improve the experience of mobile users since the announcement made specific reference to mobile web browsers and Facebook Instant Articles. In addition to this change, Facebook also plans to modify its algorithm to improve News Feed diversity “to reduce how often people see several posts in a row from the same source in their News Feed.” Continue reading “How Will Facebook’s Latest News Feed Changes Affect Publishers?”

10 Tips for Making Your Content Easier to Share on Social Media

10 Tips for Making Content Easier to Share - FacebookHave you ever started to share an article on your Facebook page but changed your mind because you didn’t like the way it looked? Maybe there was no image associated with the article or there was something else about the post preview that wasn’t quite right. Sure, you could have taken the time to upload your own image or changed the default description that was being pulled through, but you were in a hurry. Instead, you just decided not to share it after all.

People like to share good content but they want to be able to do so quickly and easily. If anything slows down the process, they’re likely to abandon it altogether. Since sharing content drives traffic, it’s worth taking the time to optimize your site for social media. The following 10 tips will help more eyes see your great content. Continue reading “10 Tips for Making Your Content Easier to Share on Social Media”

Why Every Publisher Should Be On Pinterest

Why Every Publisher Should Be On PinterestHave you been ignoring Pinterest because you think it’s mostly geared towards people interested in recipes, fashion and DIY craft projects? Well, these topics may still sit at the top of the most popular categories on Pinterest list, but there are also a significant number of pinners who are interested in everything from auto mechanics to web development.

Pinterest’s growth has exploded over the last couple of years, and the social media site now supports over 100 million monthly users. Last year, a Shareaholic study reported that Pinterest was responsible for 5-7% of all traffic referrals to websites each month from December 2013 through December 2014. Note that’s not just traffic referrals from social media – that’s all traffic referrals. Continue reading “Why Every Publisher Should Be On Pinterest”