How To Moves Pages To HTTPS Without Mixed Content Error
So you’re moving all your pages to HTTPS. Smart decision! Every site I’ve ever worked on saw improvements after proper implementation. It also can go a long way toward ensuring your users feel comfortable with the security of your site. However, if implemented incorrectly, it can potentially cause concerns from your users and offer almost no SERP benefits. Here’s how you can avoid the common “Mixed Content – site contains http resources” error that emerges when a “site is not secure” warning to is displayed to Chrome users.
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Apply To Get A Google Ad Exchange Account
Before diving into exactly how to get a Google Ad Exchange (AdX) account, let’s get into the most common reasons why you many want one in the first place.
One major reason is that there are lots of ad networks that compete against each other for a publisher’s ad inventory. That means that there is increased competition, which in turns means getting a better price for each ad. Sounds great, right? Ad mediation is a good thing for publishers.
There’s only one issue — Google doesn’t approve just anyone to join the Google Ad Exchange. In fact, they are pretty selective! So, what can you do to get into the Google AdX? Continue reading “Apply To Get Into Google Ad Exchange”
Popular SEO Tools
In a recent episode of our podcast, The Publisher Lab (shameless plug), we discussed SEO at length. We dove deep into the subject of Googles changing algorithm (and how to mitigate associated risks), how to increase page speed, and how to use popular SEO tools to attack low hanging fruit on your site. Below you will find a complimentary guide to all the tools we discussed and a little info about how you can use them.
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What are interstitial ads and should I use them?
Interstitial ads are ads that load between pages of a user session, or even prior to reaching a search destination, that display in the middle of the screen. They are closely related to the pop-up.
On desktop, these can sometimes be interesting and related to content, such as an advert for a Land Rover or Ford truck when visiting an automobile site. They have long been a tool for advertisers and publishers alike, but recent Google changes may have publishers thinking twice before leveraging them like they have in the past.
It’s important for publishers to examine their interstitial strategy carefully before making any final decisions; as the new Google penalty for mobile interstitial ads has basically rendered them useless for publishers that derive any significant portion of traffic to their website from organic search. Continue reading “Interstitial Ads, Can You Still Use Them?”
What happened to my ad earnings?
If you’re reading this there is a good chance you’re in the first stage of trying to figure out why your ad earnings from Adsense — or any number of different ad networks — have dropped. You’re not the first person to experience this issue, and as you’re probably aware, there are a lot of things to consider when answering the question. Below, we will share with you the most common — and therefore mostly likely — reasons why ad earnings dropping could be occurring on your site.
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If you’re a publisher and have been investigating different ad networks, you’ve probably noticed that many of them require some type of site review before accepting you into their program. But what are they looking for, and is there anything you should know before submitting your site for review?
Every ad network has its own set of guidelines, but there are certain points that many of them will ask about for one reason or another. So, it’s a good idea to be ready with solid answers to the following questions. Continue reading “What Do Ad Networks Look for When Doing a Site Review?”
Largest Ad Networks & Other Ad Solutions
When it comes to monetizing your website, have you been putting all your eggs in the Google AdSense basket? If so, it may be time to start checking out other ad networks and advertising platforms in order to maximize your revenue potential. With a little experimentation, you may be able to increase your monthly earnings by a significant amount.
To help you decide which ones to investigate further, we’ve put together a list that gives a little more information about each network or platform, including minimum requirements (if any), restrictions and basic features. Continue reading “Top Ad Networks & Other Ad Solutions for Content Publishers”
The Benefits of Testing Ad Location
1. BETTER AD COMBINATIONS ON ALL PAGES = More Money
This is probably the one everyone is most interested in, right? Showing ads in the right place, at the right time, can double your monthly ad income. But why is this?
Testing ad locations or – putting it more correctly – ad combinations (which combination of ads to show a user in certain scenarios- which could be different on each page of a site) is fundamental in determining a site’s ability to generate strong ad earnings.
Everyone knows that it is important to show ads that are prominent enough to make maximum ad revenue but many don’t understand how important it is to avoid spamming away users. Additionally, it is very important to understand how users actually use your site and interact with the ads available.
Every user on a site interacts with it differently and different locations may influence each user in a different way. When you start to think of it this way, testing ad location becomes kind of intimidating. How is it possible to truly optimize in light of all these factors?
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What is RPM (& other terms used in online publishing/advertising)
RPM stands for rate per mille (mille = 1,000). Confusing, right? Mille is a standard term used in the advertising space to describe 1,0o0 impressions. RPM is a metric used commonly by AdSense and other advertising platforms to convey the paid rate for 1,000 ad impressions (usually on a website or blog).
The number of acronyms we use in the advertising and publishing world continues to skyrocket. Although acronyms are an effective way of conveying a lot of information in a few letters, getting comfortable with so many terms can get a little overwhelming. One of the most common one’s is what is RPM — we’ll dive deeper into what this is and more publishing acronyms should be familiar with below? Continue reading “What is RPM?”
In September 2014, Ezoic became the world’s first and only tech-based Google Adsense Certified Partner. We are proud to be the first US-headquartered company to achieve this certification too! Adsense Certified Partners are approved by Google to help website publishers maximize their site potential and increase Adsense earnings. Most partners focus on increasing ad revenue; Ezoic goes a step further. Continue reading “Why Ezoic is Not Your Ordinary AdSense Partner”