Testing shows how much you love your users

One of the challenges of doing something new is the need to educate prospective partners/customers. Let’s be honest – anyone who blazes a trail has their work cut out. We have conversations with site owners about what we do, and as the idea of ‘content layout optimization’ is fairly new to them, we are starting from scratch in many cases. Not just ‘who is Ezoic and what do we do’, but the whole concept of ‘content layout optimization’ has to be tackled as well. Continue reading “Testing shows how much you love your users”

The Journey Begins: Why We Built Ezoic

More than 6 years ago, I started Cubics, the first Facebook Ad Network for application developers.  When we launched, it was the only way for individual application developers to get something back for all the hard work they put into their Facebook applications.  Back in those days, Facebook applications were largely made by individuals, not professional companies. For several years, I had the pleasure of working very closely with those small application developers and I learnt a lot, but one thing that stood out in my mind was that no matter what the content or application, the layout that the application used was extremely important. Continue reading “The Journey Begins: Why We Built Ezoic”