The Web Traffic That Produces The Most Value Per Visitor

What Traffic Produces The Most Value Per Visitor?

Both newbies and veterans of the blogging and online world have a simple measure of site success that they start with, web traffic. Generally, the more traffic you have, the more successful your site will be. Easy enough, and heck, you can even use one of those retro counters to show people that they’re visitor XXX to your site. But, as your site matures — and you start earning some serious ad revenue — you may find yourself wondering, what kind of web traffic is actually delivering me the most per visitor?

web traffic that delivers the most value per visitor

Now to be fair, this isn’t limited to people new to the web, this same love of raw numbers pervades the entire marketing world too, where influencer marketing companies pay more if you have more Twitter followers, more friends on Instagram, more fans on Facebook and, of course, lots of raw traffic to your website. Even knowing that you can buy fans, friends and followers!

To learn about how to identify your highest earning ad clickers and attract more of them, check out this article instead…

Let’s set the record straight: website traffic is all about quality, not quantity. So, how do you identify quality — and just how relative is that term, anyway?

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How UX Massively Influences Website Revenue

How UX Truly Impacts Website Revenue

Imagine you go to a website and you find it difficult to locate what you’re looking for. The world of cyberspace is big and easy to navigate quickly. You — like all other users — will leave the difficult site and go off in search of the information you seek elsewhere. This is why user experience (UX) is so important, and it’s no wonder, that we’ve found that UX has an absolutely staggering impact website revenue.

UX and website revenue

Let me explain. UX is not the design of your site — this is a misconception we will touch on later — it’s the ease at which your users can access and engage with elements of your site. The better the experience, the more revenue the site earns; however, these two things are often thought of as separate.

In the information below, I will reveal some of the most critical UX elements that our research has shown to have the big impacts on website revenue. We’ll show you what changes you can make to increase your site earnings both short and long-term. Continue reading “How UX Massively Influences Website Revenue”

Facebook Clickbait Algorithm Now In Effect

Facebook launches clickbait algorithm to improve quality

Content quality has become a hot topic in the last month in the world of online publishing. The new Facebook clickbait algorithm —that was added recently — will constrain websites that embellish, distort, and withhold critical information from appearing in the news feed of their 1.71 billion (monthly) active users. The new clickbait initiative, is aimed at restoring the Facebook newsfeed to show stories that are relevant to users through a ranking system that displays the most important stories first.  

Additionally, the quality team at Facebook has manually designated thousands of article titles from past “clickbaity” articles and assigned them a score to prime the new algorithm.  We’ve all seen them in our newsfeed, articles like  “You’ll never believe who Kim K was seen strolling with” and “When she opened up the closet, and found this…I was shocked!”

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Why Are Ad Earnings Dropping?

What happened to my ad earnings?

If you’re reading this there is a good chance you’re in the first stage of trying to figure out why your ad earnings from Adsense — or any number of different ad networks — have dropped. You’re not the first person to experience this issue, and as you’re probably aware, there are a lot of things to consider when answering the question. Below, we will share with you the most common — and therefore mostly likely — reasons why ad earnings dropping could be occurring on your site.

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AdSense Removes Ad Limits Per Page, Adds Valuable Inventory

Rejoice, ad limits per page removed!

Google has announced a powerful shift in their policy regarding ad limits per page for AdSense users. Google has removed the policy of limiting AdSense ads to three ads per page and added new criteria to reframe how publishers should approach AdSense ads on each page. The new criteria for navigating ad placements can be found in a section of the updated Google AdSense policy dubbed, Valuable Inventory.

AdSense Removes Ad Limits Per Page - AdSense - Google

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Hold On Tight, Here Comes Summer

Will summer seasonality affect your ad revenue?

seasonality

We typically think of summer as the best time of year. The long, warm days are perfect for spending time outdoors with our friends and family. But what does that mean for ad revenue? With the average user spending less time in front of their computer there is less incentive for advertisers to spend big bucks on ad campaigns. So, as a publisher, summer might bring on a bit more panic than pleasure. Continue reading “Hold On Tight, Here Comes Summer”

Header Bidding: Yield Management vs. Ad Latency

What is Header Bidding?

Header bidding – also known as pre-bidding, yield should i do header bidding
management and tagless integration – which is a bit of a misnomer as tags are required! – is an automatic way of offering your site’s inventory to several ad exchanges simultaneously. The idea is to bump up the ad yield by allowing multiple ad providers to compete for the same inventory at the same time. This increases competition and pushes up prices paid for the ad space. It allows a publisher to accept a bid from an ad exchange that beats any directly sold impression.

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How Top Publishers Increase AdSense Earnings

increase adsense earnings

Avoid Mistakes To Increase AdSense Earnings

All site owners want to know what top publishers are doing to increase AdSense earnings. However, its often all the things that they avoid that allows them to extract more from their AdSense account than others. Here’s our list of top trouble spots that the top webmasters we work with consistently avoid.

In fact, you may be surprised to learn just how impactful some of these things are. We’ve learned over time that understanding what you should avoid with your AdSense account is actually the roadmap for deciphering exactly what you should be doing to increase AdSense earnings.

Top publishers the world over are often doing the exact same things to optimize their site, but many others with similar sites (and traffic), are missing out on major AdSense earnings that the top publishers are seeing on a monthly basis. Here’s our list of top trouble spots that the best webmasters we work with consistently avoid.

increase adsense earnings using these techniques

1) They avoid bad ad sizes

It’s really important that you follow the AdSense rules on ad sizes and device types. If you aren’t sure what is allowed, check out this chart. Make sure that every ad which you create is allowed under AdSense policy! It’s also worth noting that sometimes an ad size can be allowed by AdSense, but not appropriate in the location you have placed it.

To give an example, it’s fine to show a 320 x 250 Medium Rectangle on Mobile. But, top publishers think carefully about putting it at the top of the page — will the combination of this ad and your header / title push content below the fold?

Ad placements and sizes play a huge role in ad earnings. The best publishers know how dramatic this is and they know how to find the right ones that maximize AdSense ad earnings. We wrote more about ad sizes optimization here.

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Testing Ad Location Is Powerfully Beneficial

The Benefits of Testing Ad Location

1. BETTER AD COMBINATIONS ON ALL PAGES = More Money

This is probably the one everyone is most interested in, right? Showing ads in the right place, at the right time, can double your monthly ad income.  But why is this?

Testing ad locations or – putting it more correctly – ad combinations (which combination of ads to show a user in certain scenarios- which could be different on each page of a site) is fundamental in determining a site’s ability to generate strong ad earnings.

Everyone knows that it is important to show ads that are prominent enough to make maximum ad revenue but many don’t understand how important it is to avoid spamming away users. Additionally, it is very important to understand how users actually use your site and interact with the ads available.

Every user on a site interacts with it differently and different locations may influence each user in a different way. When you start to think of it this way, testing ad location becomes kind of intimidating. How is it possible to truly optimize in light of all these factors?

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What is RPM?

What is RPM (& other terms used in online publishing/advertising)

RPM stands for rate per mille (mille = 1,000). Confusing, right?  Mille is a standard term used in the advertising space to describe 1,0o0 impressions. RPM is a metric used commonly by AdSense and other advertising platforms to convey the paid rate for 1,000 ad impressions (usually on a  website or blog).

what is rpm - rate per mille

The number of acronyms we use in the advertising and publishing world continues to skyrocket. Although acronyms are an effective way of conveying a lot of information in a few letters, getting comfortable with so many terms can get a little overwhelming. One of the most common one’s is what is RPM — we’ll dive deeper into what this is and more publishing acronyms should be familiar with below? Continue reading “What is RPM?”