How Websites Use Ezoic To Improve Traffic, Experiences, & Ad Earnings
This is obviously a blog that I primarily use to do tutorials for webmasters, dig into data that we have collected over the years, and break down emerging industry trends.
However, this is also the Ezoic blog. As our platform has expanded, added features, and improved, I think it is worth it to look at some of the powerful things publishers are using Ezoic to do.
Below, I’ll highlight a number of different projects, improvements, and optimizations that website owners, bloggers, and brands can execute using Ezoic.
I’ll demonstrate how sites can improve security, website traffic, site speed, visitor engagement, session duration, mobile usability, and ad earnings all using features within Ezoic’s exclusive platform.
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What is Google Ad Manager & What Happened To AdX, AdSense, & DFP?
At the end of June 2018, Google announced it would be “simplifying” many of their advertising and publisher-facing products through a major rebranding effort.
This meant a total rebrand of popular products like AdWords, Ad Exchange, DoubleClick, and their full suite of advertising and marketing tools.
Even though Google addressed how these new products would be simplified under a smaller group of product umbrella’s, it left publishers with major questions.
What would happen to AdSense?
Will Google’s new Ad Manager be the same as the old DoubleClick for Publishers (DFP) now that the product includes Google’s Ad Exchange (AdX) in the product description?
Below, I’ll dig deeper into what this rebrand means for publishers and answer all the major questions in non-Google-speak.
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