Author: Jenny Hay

Native Ads vs Display Ads

Native Ads vs Display Ads and Performance Dilution Native ads, sometimes known as ‘recommended content’, or ‘promoted stories’ are a way of advertising content in a way that is ‘native’ to its environment. Different than...

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How Top Publishers Increase AdSense Earnings

Avoid Mistakes To Increase AdSense Earnings All site owners want to know what top publishers are doing to increase AdSense earnings. However, its often all the things that they avoid that allows them to extract more from their...

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How Ad Viewability Works

AdSense allows you to track the ad viewability of impressions served on your site. Why is it important to monitor Active View- and is it the whole story? It’s increasingly important to not only know how many impressions...

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