Native Ads vs Display Ads and Performance Dilution
Native ads, sometimes known as ‘recommended content’, or ‘promoted stories’ are a way of advertising content in a way that is ‘native’ to its environment. Different than traditional banner or display ads, which are clearly separate from the content, native ads will attempt to mimic the surrounding articles and pages. They can be a great tool to increase engagement with your site’s advertising, and when used properly, can be great for income. However, it’s important to strike a balance between your native ads vs display ads (we dive deep into how to do this here).
In the breakdown below, we will highlight exactly how publishers should approach native ads and display ads on their site.
The New York Times recently wrote an article on the negative impact that native ads can have on branding and credibility; however, the big piece missing was how publishers should actually be seeking to find a balance with native ads vs display ads. Publishers should find balance with native ads so that the monetary benefits can be achieved without affecting the user’s experience on your site? It’s actually easier than you might think… Continue reading “Native Ads vs Display Ads”
Google announced on November 4th that they are launching Mobile First Indexing in their search rankings. This is part of their ongoing commitment to improving search results for Google users- but what does it mean for your website?
How does mobile first indexing work in Google?
Google is keeping the single index for websites and apps, but is beginning to ‘primarily use the mobile version of a site’s content to rank pages from the site’. Essentially, Google is now starting to roll out a ranking system where the entire site (desktop results included) is ranked according to how well the mobile version performs. This won’t be in effect immediately, as Google is starting on a smaller scale before they ‘ramp up’ in the coming months. As they refine the algorithm and ranking signals, Google will gradually start to roll out this indexing update across the board. As the number of people using mobile devices to access the internet overtook desktop back in 2014, this is a logical way of ensuring that the majority of users get a positive search experience. If your site isn’t already mobile-friendly, now is the time to take the plunge! Wait – Didn’t this happen already? NO! This is big and has some major ramifications for those that rely on organic results for traffic.
Google Analytics is a great tool to monitor your site’s user behavior- here are some tips on how to use Analytics data to increase your AdSense earnings! We’ve divided it into different sections which you can find in your Analytics reports:
AdSense performance is directly related to your Google Analytics data. A great place to start exploring is your Audience Overview- this lists your overall metrics like bounce rate, pages per session and average session duration.
Your first port of call is to monitor these trends over time, and make note of when any changes are made to your site. A decrease in bounce rate / increase in pages per session or session duration will have a great effect on income.
All site owners want to know what top publishers are doing to increase AdSense earnings. However, its often all the things that they avoid that allows them to extract more from their AdSense account than others. Here’s our list of top trouble spots that the top webmasters we work with consistently avoid.
In fact, you may be surprised to learn just how impactful some of these things are. We’ve learned over time that understanding what you should avoid with your AdSense account is actually the roadmap for deciphering exactly what you should be doing to increase AdSense earnings.
Top publishers the world over are often doing the exact same things to optimize their site, but many others with similar sites (and traffic), are missing out on major AdSense earnings that the top publishers are seeing on a monthly basis. Here’s our list of top trouble spots that the best webmasters we work with consistently avoid.
1) They avoid bad ad sizes
It’s really important that you follow the AdSense rules on ad sizes and device types. If you aren’t sure what is allowed, check out this chart. Make sure that every ad which you create is allowed under AdSense policy! It’s also worth noting that sometimes an ad size can be allowed by AdSense, but not appropriate in the location you have placed it.
To give an example, it’s fine to show a 320 x 250 Medium Rectangle on Mobile. But, top publishers think carefully about putting it at the top of the page — will the combination of this ad and your header / title push content below the fold?
AdSense allows you to track the ad viewability of impressions served on your site. Why is it important to monitor Active View- and is it the whole story?
It’s increasingly important to not only know how many impressions are served on your site, but also how many of those are actually seen by your users. This has been heralded by Google for some time- with a metric known as Active View. Advertisers buying impressions in the Google Display Network can now pay by bidding on the number of impressions based on whether they have been viewed by a user (vCPM) rather than simply requested or clicked on. Google is ‘working to incorporate’ this metric across their suite of products so it’s a good idea to get in early and start tracking your ad viewability now. 
Ad color has now been proven to be extremely important in online advertising and publishing. It is one of the most immediate forms of communication — and can be used to improve the way your ads and articles are perceived. You’ll see below, the importance ad color has on ad performance.
Psychological studies of our reactions to color differ wildly in their results. One study finds that football teams are more likely to lose when the opposing team wears red, while another finds that you are more likely to find a woman attractive if she is wearing red clothing.
The ‘Mobilegeddon’ upgrade in April this year was Google’s acknowledgement of a global shift in user behaviour towards mobile devices [Google Webmaster Blog]. 2014 marked the year in which desktop usage was overtaken by mobile- and the trend is only going upwards. With this in mind, many publishers are now aware of the importance of having a mobile friendly site.Continue reading “Website to App”