Author: Mike McGuire

Interstitial Ads, Can You Still Use Them?

What are interstitial ads and should I use them? Interstitial ads are ads that load between pages of a user session, or even prior to reaching a search destination, that display in the middle of the screen. They are closely...

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Active View

Determining the viewability of your ads On websites, advertisers have relied upon metrics like click through rates, and number of impressions in order to price their ads. Knowing how many people are likely to click on an ad on a...

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