Posted by Marissa Signer | Dec 4, 2015 | 0
Start testing ads and find the best combinations If you’re using an adserver, you have your ‘waterfall’ of passback tags set up and everything is humming along nicely. You’re happy with your ad networks and you are confident...
Read MorePosted by Jan Creidenberg | Dec 1, 2015 | 0
How Programmatic Buying and Selling Ads Benefits Online Publishers Publishers may be wary of working with Ad Networks and Exchanges, because they typically only sell ad inventory via direct deals. The reasons some publishers...
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