Month: December 2015

How To Start Testing Ads

Start testing ads and find the best combinations  If you’re using an adserver, you have your ‘waterfall’ of passback tags set up and everything is humming along nicely.  You’re happy with your ad networks and you are confident...

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Ad Exchange

How Programmatic Buying and Selling Ads Benefits Online Publishers Publishers may be wary of working with Ad Networks and Exchanges, because they typically only sell ad inventory via direct deals. The reasons some publishers...

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