This is an issue that has developed into a topic of discussion for online publishers who have seen their online advertising revenue decline because their ads become ‘invisible’ to their users over time. Google has written articles on the subject (*), so it’s obviously become a hot topic! Continue reading “What is Ad Blindness?”
Apple recently announced that iPhones will now have an ad blocker extension on Safari, and if you’re like other publishers, you’re probably concerned that this will impact revenue for your site. This is a reasonable concern, but it’s likely that this won’t make a huge impact as you might expect. Continue reading “Ad Blocker Extensions & the Impact on Advertising Revenue”
Better Ways To Optimize AdSense Revenue
A lot of publishers worry about RPM — which is the Google AdSense measurement for revenue per mille (revenue per thousand page views). That’s normal because it’s a metric that everyone has been using for a long time. Unfortunately, it’s not really the best metric for publishers who want to optimize AdSense revenue. Let me explain… Continue reading “RPM Is Not Meant to Optimize AdSense Revenue”
Publishers who carry Google adverts will soon be required to comply with the EU cookie directive. The detailed requirements are here: http://bit.ly/1MwlIWa
Essentially this EU user consent policy means you must: Continue reading “EU Cookies – changes to requirements”
In September 2014, Ezoic became the world’s first and only tech-based Google Adsense Certified Partner. We are proud to be the first US-headquartered company to achieve this certification too! Adsense Certified Partners are approved by Google to help website publishers maximize their site potential and increase Adsense earnings. Most partners focus on increasing ad revenue; Ezoic goes a step further. Continue reading “Why Ezoic is Not Your Ordinary AdSense Partner”
What all AdSense Publishers need to know.
The past couple of years have seen an astounding upsurge in mobile page views. The growth of users who are accessing information with their smartphones or tablets, rather than using a traditional desktop, means that every site now needs to work on every device. Most website owners understand the importance of having a mobile-friendly site but may not have the time or ability to build one; Its now become an imperative. Continue reading “Google Mobile Friendly?”
Earlier this year I wrote about “The Ups & Downs of Online Advertising” which dived into the changes in advertiser behavior that occur during the various seasons as well as brand marketing budgets and their quarterly cycle. In this post, I wanted to examine the changes that occur in December and January in a little more detail with the hope of helping bring some sense to the volatility of your website’s revenue during this time of year. Continue reading “End of December / Early January Advertising Market”
At Ezoic we are lucky enough to be in the presence of 3 amazing veterans every day. Today, we say thanks to them and all the others that served their country. Continue reading “Veteran’s Day / Remembrance Day Thanks”
I’ve always been into tech – I’m obsessed by gadgets and have a wide range of obsolete, discarded electronic items scattered around the house. In the late 90s I was convinced the mini-disc was the best music format (I have 2 players and over 40 discs.) Because of this history I urge you to not judge my wife too harshly. Continue reading “How to get a new iPhone 6 – a partner’s guide”
Internet browsing is going mobile – make sure you’re ready!
It goes without saying that a modern mobile site should be written in responsive design so that the content re-sizes to fit the screen size available. However, often scaling down a desktop site to fit the screen results in unreadable text and images lose much of their impact. Continue reading “Mobile Menus and Fonts – 5 Tips to a Better Mobile Site”