What Sites With Great Website Speed Have In Common
Last week, we looked at what some of the most popular media sites and blogs had in common. We looked closely at their layouts and content. Now, we’ll examine some of the fastest and most popular websites on the internet to see what they’re doing to deliver such a fast website experience to visitors.
Website speed is not a flat metric. It is affected by dozens and dozens of factors. However, it can be daunting to sort through all the potential culprits responsible for slowing down site speed.
Below, I’ll evaluate four attributes that popular sites with great website speed have in common.
Below, I’ll review website layouts from across the web. We will look at several key things that many of the top sites have in common. I’ll also share some insights into why one site might choose something totally different from another using real data.
How Is GDPR Affecting Publisher and Blogger Monetization?
Now that the official GDPR compliance deadline has passed, I think it’s fair to say that publishers and content creators of all shapes and sizes have a lot of questions about the impact they should be seeing or expecting on their websites.
GDPR regulations have not been easy for anyone to navigate. For businesses that make their living from monetizing online content, this holds particularly true; as many have wondered what kind of effect this entire set of European laws could have on, not only their site(s), but the entire industry as a whole as well.
Below, I’ll review a couple of the top questions I’ve seen from across the web about the impact of GDPR, expectations from publishers, and what we are seeing on the thousands and thousands of sites using our platform.
Included Below: The impact of GDPR on ad rates and monetization for the US, EU, and rest of the world.
GDPR Compliance Instructions For Digital Publishers
GDPR has been a bit a whirlwind. The European regulatory initiative to provide internet users with greater control over their privacy has left publishers scrambling for answers at the last minute to comply with the new laws — in effect on the 25th of May, 2018.
Let’s be honest, GDPR is a bit of a mess. It’s unnecessarily complicated and disruptive to just about any business or entity with a website. That being said, it’s in your best interest to comply with these laws ASAP or you could face a pretty stiff penalty.
Below, I’ll outline some basic steps, information, and free tools any publisher can use to help with GDPR compliance.
I suppose I probably need a disclaimer here before moving forward:
This post does not constitute legal advice and does not establish an attorney-client relationship. Every industry is different, and every company, website, and legal entity has different data collection requirements under GDPR regulations.
SEO and revenue are often the lifeblood for web publishers and content creators. The one thing that has a dramatic effect on both of these variables is how site visitors interact with a website and it’s content.
It’s common for publishers to get so focused on improving organic traffic, or increasing website revenue, that they lose sight of how the site visitor is impacted by changes that are made to influence these important variables.
Below, I’ll show 4 different ways that site visitors are impacting both organic traffic and website revenue through their behavior.
Savvy publishers and website owners can use this information to improve these behaviors on their sites and then optimize all these variables together.
The issue that most content creators and digital publishers face with affecting website engagement is their ability to measure and understand what variables are most dramatically affecting a visitor’s behavior on their site.
Below, I’ll give examples of some data that anyone can get from their website and how to analyze it to make meaningful changes that will improve objective website engagement metrics (like engaged time on site).
Improve Search Relevance of Content For Google Core Update
Google has recently announced several updates to their core algorithm. Google has said that they do this several times a year and that these updates primarily focus on “search relevance”. So how do publishers ensure that they aren’t bitten by Google’s core algorithm updates and how do they improve their content’s search relevance?
Above, you can watch a recent web event I recorded outlining an exact strategy that publishers can use to improve search relevance for keywords that are low-hanging fruit.
This means improving content that is currently not ranking high enough to produce lots of organic traffic… but could be.
Ad Heavy SEO Penalties & Issues You Should Understand
Publishers have more SEO variables to account for than ever before. One of those elements is ads and the role they may be playing in keyword rankings. The concept of ad heavy SEO penalties gained fame in early 2017 when several popular SEO discussion websites listed ad density as a possible reason for rankings issues.
The ad heavy issue gained prominence during the Google Fred update because many of the sites that had lost rankings seemed to have “a lot of ads on them”; according to the reporters investigating the update (which Google would not officially confirm).
Since then, ad heavy SEO penalties and ad heavy ranking losses have attracted conspiracy-level scrutiny every time the industry has noticed broad volatility in search engine results.
Below, I’ll highlight the little-exercised secret for understanding if your site is ACTUALLY being penalized for improper ad density. I’ll also dig into some real data around whether or not ad density actually has played a role in recent well-known Google algorithm updates.
What Is Ad Session RPM In AdSense? It’s Important.
Ad session RPM is also referred to as EPMV (earnings per thousand visitors) or total session revenue. It is a metric used to demonstrate the total ad earnings generated by 1,000 visitor sessions on a publisher’s website.
The term ad session RPM is how Google products, like AdSense, are choosing to define this metric that looks at total revenue per session. It is the best metric for digital publishers to use when determining how much they are actually earning per visitor (the ultimate ad revenue metric).
Publishers have often focused on increasing CPMs and RPMs; however, basic math tells us that we are missing a big part of the equation if the hope is that increasing these metrics will increase overall revenue.
Higher CPMs and higher RPMs do not necessarily equal more revenue! But, higher ad session RPM will always point you in the right direction.
3 New Ways To Improve Google Mobile Results (Post-Mobile First Index)
In case you hadn’t noticed, Google’s Search team has had a pretty singular focus over the past few years. New technologies, projects, and initiatives have all been directed at Google Mobile results.
With the increase of mobile users and the development of lightweight mobile technologies in emerging countries and markets, Google is pushing publishers and webmasters to further focus on their mobile experiences and mobile results to searchers.
Below, I’ll highlight the big initiatives Google is rolling out in 2018 in their new mobile-first ecosystem and shed light on best practices for keeping up to date. I’ll also share some simple tips for staying ahead of any competition.