What Is Ad Session RPM In AdSense? It’s Important.
Ad session RPM is also referred to as EPMV (earnings per thousand visitors) or total session revenue. It is a metric used to demonstrate the total ad earnings generated by 1,000 visitor sessions on a publisher’s website.
The term ad session RPM is how Google products, like AdSense, are choosing to define this metric that looks at total revenue per session. It is the best metric for digital publishers to use when determining how much they are actually earning per visitor (the ultimate ad revenue metric).
Publishers have often focused on increasing CPMs and RPMs; however, basic math tells us that we are missing a big part of the equation if the hope is that increasing these metrics will increase overall revenue.
Higher CPMs and higher RPMs do not necessarily equal more revenue! But, higher ad session RPM will always point you in the right direction.
Let me explain this a little more in-depth.
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3 New Ways To Improve Google Mobile Results (Post-Mobile First Index)
In case you hadn’t noticed, Google’s Search team has had a pretty singular focus over the past few years. New technologies, projects, and initiatives have all been directed at Google Mobile results.
With the increase of mobile users and the development of lightweight mobile technologies in emerging countries and markets, Google is pushing publishers and webmasters to further focus on their mobile experiences and mobile results to searchers.
Below, I’ll highlight the big initiatives Google is rolling out in 2018 in their new mobile-first ecosystem and shed light on best practices for keeping up to date. I’ll also share some simple tips for staying ahead of any competition.
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Google AdSense Optimization Tips For Better Revenue & Better UX
Google AdSense is the most widely used ad product used by publishers across the web. Due to its wide availability, it has increased Google’s ability to further attract top advertisers to its platform. This means that AdSense has remained a powerful ad monetization tool for most publishers.
However, due to the complex nature of the ad ecosystem, many publishers are often missing best practices and other Google AdSense optimization tricks on their websites.
Researchers have estimated that nearly 80-90% of AdSense users are lacking some of the most common optimization tips and best practices. Below, I’ll outline what these are and how to implement them in your AdSense account.
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Domain Authority Is A Good Investment of Time In SEO
For content creators, website owners, and webmasters the term Domain Authority carries a lot of weight. From the early days of SEO to the modern era of Google Search, high Domain Authority has served as a signal to the online ecosystem that a website is a quality source of information and a credible source of insights.
It’s most common that webmaster will monitor their Domain Authority using tools like the free Moz bar Chrome extension; since Google doesn’t outwardly share their formulas for Domain Authority (or similar concepts).
While Moz’s Domain Authority calculation might not be an exact measurement of how Google is defining site authority, there does seem to be a strong correlation between Domain Authority and a websites ability to rank for competitive keywords.
Below, I’ll show you how to increase your Domain Authority. I’ll also show you why it is a good investment of your time.
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3 Ways For Websites To Attract Higher Paying Advertisers
Website owners and content creators are typically seeking two important things from advertisers that display ads on their web properties.
- Quality brands that are relevant to visitors
- High paying advertisers
The problem is that many content publishers don’t know how to directly influence or attract this kind of advertising.
Outside of trying to sell direct deals to advertisers themselves (costly, and often requires sales teams), online content creators often don’t understand that the ads that show in display ads on their website can be directly influenced by actions and behaviors that they themselves control!
Below, I’ll show you how to control and improve the quality of competition for your ad inventory (space on your website for advertisements) using several different strategies.
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Make Money From Websites Using These 3 Insights
Being an online content creator has never been easier. With the development of easy-to-use publishing platforms and simple lightweight technologies, publishers have mass potential at their fingertips. However, understanding how to make money from websites in this environment is becoming growingly complex.
Understanding all the different ways that websites make money can help content creators shape and develop strategies that fit their goals, audience, and bandwidth.
Unfortunately, executing on these strategies is becoming harder and harder as the platforms, advertisers, and the conglomeration of major media sites grow in their sophistication.
Below, I will highlight 3 rarely discussed insights that will help content creators of all types, kinds, and skill levels improve the way they make money from websites.
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Content Monetization Tips From Top Publishers & Experts
In a lot of ways, we are entering the golden age of digital publishing. Advertisers, brands, and even consumers are pulling their attention further away from traditional media sources; positioning online content creators front and center. This means greater opportunities to monetize digital content.
However, some of these opportunities can be more fruitful than others.
We recently had a chance to connect with hundreds of successful content creators at Pubtelligence — hosted at Google offices in New York — and were able to ask them, and some of the other experts in attendance, about their best content monetization tips.
Below, I’ll highlight the most repeated answers and the most insightful content monetization tips that they shared.
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AMP vs. PWAs: Which is Better AMP or Progressive Web Apps?
We all know that mobile use is growing and changing the face of digital publishing. Platforms like Google won’t let us forget it. This has led to the development of a handful of new technologies designed to deliver visitors faster, richer mobile experiences. This includes things like Google’s AMP (accelerated mobile pages) and PWAs (progressive web applications).
Here, I’ll dive into a recent presentation from Google’s, Ben Morss. Ben spoke about AMP vs. PWAs at Pubtelligence — which was hosted at Google offices in New York in early 2018.
Ben discussed the differences between these two emerging mobile technologies and highlighted where there may be room for them to potentially co-exist.
I’ll break down his presentation and summarize:
- The differences between AMP and PWAs
- Which is better for your website
- How they could work together
- How to put one or both into action on your site or blog
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How Does Word Count Affect Website Ad Earnings?
The topic of how long digital content should be has been debated and studied for a very long time. However, one area that is still a bit clouded in mystery is how word count affects ad earnings for publishers.
Understanding the relationship between word count, article length, and digital revenue is not necessarily an easy calculation to make; as many publishers do not a have a great dataset to compare apples to apples.
Furthermore, many sites base their current article length and word count on things like broad industry established SEO data. Essentially, choosing to write articles according to the results of SEO studies or user engagement studies (note: this isn’t necessarily wrong to do).
Below, I’ll take a different approach. I’ll show you some data and information from niche websites about how their session revenue and RPMs are affected by the word count or article length on their landing page.
This will give you some ideas about what kinds of word counts and article lengths drive the most revenue for different kinds of websites.
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This Ad Placement Is Lowering Ad Revenue & Annoying Visitors
Our data science department has access to data from thousands and thousands of large digital publishers. They often share some interesting insights with us around things like a particular ad placement, layout style, or publishing strategy.
Below, is a case study on the floating anchor ads. Our data scientists learned that when anchor ads are broadly implemented — across an entire website on all the pages — that this typically results in much lower total session revenue and fewer pageviews; due to poorer UX metrics.
Below, we dig deeper into the data on this particular ad placement. Continue reading “This Ad Placement Is Lowering Ad Revenue & Annoying Visitors”