In one way or another, I’ve been involved in the online advertising industry for the last 15 years. I’ve been an advertiser spending 7 figures a year, a publisher earning 7 figures a year and, as the founder of Cubics (the first Facebook Advertising Network), I even was the ad network. Continue reading “The Ups & Downs of Online Advertising”
For those publishers who have been publishing content for more than a few years, there is an assumption that every few years you’ll need to do a ‘site refresh’ to update the look of the site and ‘keep it current’. You might even think about getting a mobile site made… The assumption is that once this is all done, you can get back to creating content until the next refresh in a few years time. Continue reading “The ‘site refresh’ vs Continuous Testing”
As someone who’s been around in business for a while now, I’ve understood it to be true (almost by osmosis) that the principle of Kaizen was instrumental in helping the Japanese industrial economy recover and succeed after the end of World War Two. As most of us know, Kaizen is the philosophy and science of constant and never ending improvement (CANI), or betterment or refinement. It’s the idea that nothing is ever finished, or declared perfect; there is always room for improvement. Continue reading “The Science of Constant And Neverending Improvement (CANI or Kaizen カイゼン)”
It’s been a whilst since we posted here, so just a few words about progress at Ezoic, before the main blog piece, which was first written for Website Magazine.
Working in beta means learning a lot and listening to feedback. We’ve done a lot of that this year. Since we launched the service in beta, we’ve learned how to take our product from suiting just ourselves (we did all our major product testing on our own test websites) to improving the UI, user experience and ad income for all our publishers and giving them a vastly improved service. Never ending improvement is our motto and we’ll continue on our quest into 2014. Continue reading “Happy New Year – Be Brave in 2014 (try new things)”
When iOS7 came out a few days ago, I was struck by how evolutionary design improvement has become. I’ve already forgotten what iOS6 was like. In my mind it’s now a relic, useful at the time, but now surpassed and bettered. All those subtle changes Apple engineers and designers made to improve how I use my phone. And as a user, I don’t notice all of them consciously. I just know that I like it better this way. Continue reading “Empirical Design. Can a computer really design a better site than you?”
One of the challenges of doing something new is the need to educate prospective partners/customers. Let’s be honest – anyone who blazes a trail has their work cut out. We have conversations with site owners about what we do, and as the idea of ‘content layout optimization’ is fairly new to them, we are starting from scratch in many cases. Not just ‘who is Ezoic and what do we do’, but the whole concept of ‘content layout optimization’ has to be tackled as well. Continue reading “Testing shows how much you love your users”
More than 6 years ago, I started Cubics, the first Facebook Ad Network for application developers. When we launched, it was the only way for individual application developers to get something back for all the hard work they put into their Facebook applications. Back in those days, Facebook applications were largely made by individuals, not professional companies. For several years, I had the pleasure of working very closely with those small application developers and I learnt a lot, but one thing that stood out in my mind was that no matter what the content or application, the layout that the application used was extremely important. Continue reading “The Journey Begins: Why We Built Ezoic”