Author: Piper Lofrano

Website Testing: Not just for Ecommerce sites

Posted by Piper Lofrano | Jul 16, 2014 | 0

Testing – Not just for ecommerce websites Ecommerce sites are pros at testing their website’s layout. Take Amazon, for example. Their site looks different than it did a couple of years ago, especially on mobile and tablet. Does...

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The Switch

Posted by Piper Lofrano | Jun 4, 2014 | 0

When we first began offering Ezoic as a service to website owners, we had full control over the experiments. When a site signed up, we would automatically build 100+ different layouts and test them all. I’ll admit, some were...

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